Reimagining LinkedIn in the New Era of AI

At LinkedIn, everything we build ladders up to our vision -- creating economic opportunity for every member of the global workforce. Over the past month, we've introduced more innovation towards that goal than ever before. We benefit from having some of the most advanced AI talent and technology in the world, which, combined with an economic engine that serves over 985 million members and 67 million companies, enables us to create the most effective and delightful hiring, learning, marketing, and selling experiences ever imagined. That's our goal, and it is early days, but I am incredibly excited to share what we've done and where we are headed.

Our product innovation always stems from member needs. My numerous daily interactions with members and customers often can be summed up into “I wish” moments:

...I wish I knew who to reach out to in my network

...I wish I knew my ideal career path

...I wish I knew how to uncover hidden talent

...I wish I knew how to grow my business

...I wish I knew how to effectively seek advice from experts

And many more.

The vision we're bringing to life at LinkedIn transforms every “I wish” moment into an “I can” one. From understanding the nuances of your industry and function to your unique background, skills, networks and aspirations, we aim to create an experience that feels tailor-made for you.

In the past, we have used AI in the background to facilitate great connections -- matching professionals with dream career opportunities, matching experts with learners, matching brands with buyers, and most importantly, connecting professionals to help them start & grow communities in their industry.  

Now, we are also moving AI to the forefront of your LinkedIn experience. Imagine an AI-powered professional guide - your trusted coach, advisor, co-pilot, assistant, and colleague combined - designed to help you prepare for an interview at your dream job, answer your manager’s complex business question, learn a new critical skill, or acquire more customers for your business. Our goal is to help you achieve your professional aspirations by becoming more productive and successful.

Here are some of the great capabilities we already unlocked this past month: 

LinkedIn Recruiter: Reimagining Hiring with Recruiter 2024

For recruiters and hirers, finding qualified candidates quickly is the top priority. But today, getting to that ideal candidate is time consuming and hard — it can require hours of mundane searches, emails, and follow-up messages.

In our new recruiter experiences, we’re elevating recruiter productivity with better hires, less work and a lot more fun. Recruiters will be able to focus on what they enjoy doing most -- the human touchpoints with qualified candidates. They’ll never need to create a project from scratch or worry whether they are making the right decision at every point. They can articulate their hiring goal in their own words like "I want to hire a senior growth marketing leader”, and our system does the rest—matching them with ideal candidates seamlessly. 

You can learn more about it in this post from Hari Srinivasan , our Vice President of Product for Talent Solutions. 

LinkedIn Learning: Personalized Learning with a Coaching Experience 

As someone who loves learning, I know that the best way for me to learn is to find the most knowledgeable person on the topic and riff with them on it. As it turns out, I am not unique. That's called 1:1 learning -- the true essence of personalized learning.  

We also know that learning is more important than ever -- even if you aren’t changing jobs, your job is changing on you. The skills required to do our jobs are expected to change by a staggering 65% by 2030, and we can help employees navigate this time.

That's why we're rolling out LinkedIn Learning AI-powered Coaching Experience that will offer both real-time advice and tailored content recommendations all personalized for you based on your goals, job, aspirations, and the skills you follow.

You can learn more about it as well in this same post above.

LinkedIn Campaign Manager: Create Campaigns Faster and Smarter with Accelerate 

For marketers, creating campaigns that reach and influence the right buyers can be a very challenging task, especially when resources are tight. It can often take hours - from developing creatives, to determining targeting, placement and bidding strategies. That’s why we’re piloting Accelerate - a new, automated B2B marketing campaign creation experience. With one single-step, Accelerate will recommend an end-to-end campaign with automatic optimizations to deliver outstanding results. 

You can learn more about it in this article from Abhishek Shrivastava , our Vice President of Product for Marketing Solutions. 

LinkedIn Sales Navigator: Unlock Insights with Sales Navigator AI-assisted search and AccountIQ

With 59% of sales skills augmentable by AI, we’re reimagining how sellers do research and lead prospecting. Our AI-assisted search includes a new interface that enables sellers to use our existing search functionality more efficiently. Now, they can enter casual, conversational language search prompts and sellers can better find the type of leads they’re looking for. We’re also introducing Account IQ, which helps sellers with the heavy lifting of account research to gather key information across different sources and create an easily digestible summary, directly in Sales Navigator. 

You can learn more in this article from our Sales Solutions page. 

Now, What About the Main LinkedIn App? 

The best is yet to come!

I am beyond excited for what we’re about to launch very soon. Stay tuned.