How Rachel Rodgers found multi-million dollar success by claiming her value

Rachel Rodgers made a name for herself leaving a promising career as an attorney to teach women, BIPOC and LGBTQIA people how to build generational wealth with her company Hello Seven, her best-selling book “We Should All Be Millionaires” and the newly released workbook “Million Dollar Actions: Your Step-by-Step Guide to Making Wealth Happen.”

Rodgers found success only after realizing she needed to claim her value. It was a message from a friend who told her she wasn’t charging enough for her legal services that led to the revelation. She didn’t appreciate the uninvited comment at first. “I was so embarrassed to be getting this feedback and kind of angry too,” she said. “Being called out is never fun, right? But when I thought about it and really looked around, I realized I was working really, really hard for very little money and it wasn’t sustainable.” 

Rodgers decided to test doubling her fees when a potential new client called. “I just held myself together and tried not to say anything else because I was afraid that I was just going to spit out a discount,” she remembered. When the caller not only agreed but asked for two services, she realized her friend was correct — she had been undervaluing her work. 

The wisdom Rodgers took from that experience helped lay the foundation for the multi-million dollar business she’s created to help others learn how to claim their value.

 “If you are comfortable, you are not allowing yourself to grow,” she advises. “I encourage you to collect rejection. See how many people you can get to say no to your price and along the way you are going to find people saying ‘yes.’”

Rodgers also believes that once you recognize your value, you need to share it with others, “because that information is important. We have to know what's happening in the marketplace, and we can't know if we all keep it a secret.”

Rodgers ultimate takeaway: “We have to upgrade ourselves. We have to give ourselves a raise. And when we see ourselves in that way, other people will see us in that way, as well.”

Do you have a story about successfully asking for a raise or raising the price for your services? Share it with us in the comments. Subscribe to our newsletter and join the conversation live on LinkedIn.

More stories on claiming your value:• Jocelyn Boyd  •  Sandra Velasquez  •   Dr. Carl Allamby