The Gen-Z Influencers Making #BlueCollar Cool
Good afternoon. Today we're exploring the rise of skilled-trade influencers who are making plumbing and construction look cool, the American worker's ever-longer office commute and the antidote to being a cynic at work.
These Social-Media Influencers Wear Tool Belts
Most of the time, when Lexis Czumak-Abreu is stripping cables in a ditch or troubleshooting a sparking outlet, the size of her fan base doesn’t mean too much to her. Yet some 2.2 million people on TikTok, Instagram and Facebook watch Czumak-Abreu do her work as an electrician in Cornwall, N.Y.
She's part of a coterie of influencers whose videos and DIY tutorials are burnishing the image of skilled-trade careers and creating lucrative side hustles on social media.
America's work commute is getting longer and longer
Big shifts in the way people live and work are making commutes of over an hour into the office more common—and even more palatable. The share of super commutes—those 75 miles or longer—have grown the most and are up by nearly a third since 2020, according to new research from Stanford University.
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Quit being a cynic at work. It’s holding you back.
We don’t want to be friends with our co-workers. We don’t want to help out with that project. We don’t trust the CEO…or our boss…or that guy in accounting. It's easy to feel cynical about our jobs, yet having a bad attitude can stunt our careers in the long run, and hurt our mental and physical health, writes Work & Life columnist Rachel Feintzeig.
- Being Too Nice Can Damage Your Career, Too (Listen)
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Mark Beal, MA, FYI.
President and Co-Owner at 58 Foundations
1moThanks for sharing Hope all is well.
OK Boštjan Dolinšek
Senior Vice President, Surety, Berkshire Hathaway Specialty Insurance
1moThis is awesome!
Professional Recruiter @ Bon Secours Mercy Health
1moThis is an interesting look of the workforce and Gen Z. What are your thoughts