Facebook is finally getting rid of 'Likes' for pages and just going with 'Follows.'

And thus ends one of the weirdest quirks in social media history.

But, wait, you might ask, Likes and Follows were different? Yes. Yes. They were. Now, if you liked a page, it would also auto-follow the page. But THEN you could go back in and UNFOLLOW if you would like. This would mean that that page's content would not show up in your feed.

Uhhh WHY, you might ask? Well, I get what they were probably trying to do way back in the day.

Remember the early days where all Facebook really cared about was to get you to 'like' a bunch of products so they could build the original form of their all-knowing personal information database that they could sell to advertisers?

So, they wanted you to like 'Coca-Cola,' but understood that while you might want to declare your loyalty to Coke over Pepsi, you might not want to get their posts in your feed. So they gave you the option to 'Like' but then 'Unfollow.'

Humans being humans, that nuance was almost immediately lost. What we ended up with was two confusingly separate numbers which was exacerbated when Facebook started making the Follow button pop up when you shared something from a page to your timeline, instead of the Like button.

So what happened is Follow metrics started massively outpacing your Like metrics, BUT Like metrics were still what showed up in search.

So you would tell a brand that your page had X number of followers, they would search and be like, uhhhh, that's NOT the number I saw. And then you would start over at the top of this post and try to explain the difference between likes and followers. And they would look like an exploding head emoji.

IT WAS VERY EXHAUSTING.

Facebook's help article detailing the change: