Cracking the Egg: The Story Behind Ford's Hidden Design Elements
Ever discovered a fun surprise in your Ford vehicle and wondered how it got there? These clever features, known as "Easter eggs," are hidden design elements meant to be found over time, adding an extra layer of fun for Ford owners.
In our latest video, we take you behind the scenes to reveal the magic of their creation. You'll journey from the initial sketches to the final touches on the factory floor, gaining a new appreciation for these engaging features.
Designers Dustin Shedlarski, Rachael Dillon, and Paul Mutter are a few of the creative minds behind many of these unique designs. Follow along as they share the inspirations and stories that drive their work, showing how these small details can forge a special bond between Ford and its customers.
Watch as Paul explains how the skylines of Detroit and Chicago were incorporated into the new Ford Explorer - a tribute to the vehicle's design and manufacturing origins. This thoughtful detail connects the car to its roots and honors the dedication of the assembly line workers at the Chicago Assembly Plant.
But Easter eggs are more than just hidden surprises; they’re a testament to the creativity and dedication of our Ford design team. These features allow our designers to leave a personal mark on each vehicle, creating a deeper connection between the car, the owner, and the people who assembled it.
Don't miss this behind-the-scenes look at the artistry and effort that goes into every vehicle we make. Then, share the Easter eggs you’ve found in your own car in the comments with us!
Learn more about #FordDesign at https://ford.design/
Public Safety Attorney, Law Enforcement Executive, and Risk Manager - My opinions are my own.
1wDetails matter to the end user. They can be the source of unexpected joy and an emotional connection. It's particularly encouraging that Ford allows for this in products tailored to ordinary working class Americans who deserve this joy as much as do wealthy elites. Most consumers will never purchase the luxury products that have details that bring joy to the wealthy, e.g., a Ferrari, an Audemars Piguet chronograph, a Gulfstream jet, a bespoke suit. I think it's awesome we all can get a little bit of joy and fun at our local Ford dealer.
Industrial Engineer
1wI love the detail of the easter eggs, attaching that little design or some sign that you had a chance to work on the project and then someone finds it gives great motivation and pride! Success in all that comes in your new projects!
Automotive Technician at Mekor Honda Claremont
1wPromising position
Sales Executive Market Devlopment
2wMaybe concentrate on quality and reliabiltiy first ?
Owner, Royal Team Can Transport Ltd.
2wBe aware of buying F150 Lightning Neither insurance nor Ford covers this. It can roll itself(auto pilot without driver in it) 😥