The brief • July 2024
Amazon Ads
We help brands of all sizes design ad experiences that delight customers and deliver meaningful business results.
In a fast-paced world of fleeting viral moments, consumers are yearning for connection and belonging. Brands have an opportunity to shape—not just react to—culture by communicating shared values and empowering consumers to express themselves. From Ads to Zeitgeist presents fresh insights, emerging perspectives, and actionable recommendations for brands looking to be part of the cultural conversation.
"With generative AI, you don’t need to choose between quality and efficiency—you can have both,” says Jay Richman, Vice President of Product and Technology for Amazon Ads. Since the world of generative AI advancement is moving fast, so are we. That's why we've been innovating in the world of AI to address the big problems advertisers are facing today. Our latest advancement? A new Aspect Ratio capability added to Image generator in the U.S., which will help make it simpler for brands to showcase their creative across ad formats.
- Get ready for Amazon Prime Day 2024 on July 16 and 17
- Amazon Live and GroupM launch new shoppable content partnership
- The future of addressability and advertising technology
- The importance of community-first advertising
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Senior Manager | Global Partner Development @ Amazon | E-commerce and Retail Media Consultant | Driving Retail Sales, AdTech Solutions, and Business Growth | eBay and P&G Alumni
2wImpressive! 🚀
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2wInteresting! I am More eager to continue participating
Amazon Ads Tech Evangelist | Amazon Ads | Keynote Speaker |
2wLove this newsletter, always full of creative ideas for using Amazon Ads.