ZwillGen’s Post

The DSA formulates new obligations around the design and use of advertising, reviews and ranking on online platforms. If online platforms fail to comply with these obligations, they risk high fines. In this blog, Cyriel Ruers and Paul Breithaupt explain what these new obligations mean for your online platform.

Today, online advertising relies heavily on the collection, matching, and use (including sharing) of vast amounts of personal data. The sheer volume of personal data involved and the intricate methods of its collection, use, and sharing have caught the eye of privacy and competition regulators, courts, and, importantly, consumers. More: https://bit.ly/3UUEcqU #DataPrivacy #OnlineAdvertising #DigitalMarketing #PrivacyMatters #ConsumerRights #Regulation

Today, online advertising relies heavily on the collection, matching, and use (including sharing) of vast amounts of personal data. The sheer volume of personal data involved and the intricate methods of its collection, use, and sharing have caught the eye of privacy and competition regulators, courts, and, importantly, consumers. More: https://bit.ly/3UUEcqU #DataPrivacy #OnlineAdvertising #DigitalMarketing #PrivacyMatters #ConsumerRights #Regulation

#Cookies! No, not the ones we've maybe been enjoying a little too frequently over the holidays, but digital ones instead. 🍪 With #Google now preparing to phase out 3rd party cookies, the #advertising landscape is in for a shakeup, but the future is bright. 🤩 Read on to find out how to stay ahead of the game in 2024! 👇 https://adcash.at/3tCQJpx

Google is leveling up in local services ads! They're rolling out an updated verification process to ensure your safety online. Starting with law services, professionals must now undergo an identity check in addition to the license check to keep their ads running smoothly. This helps safeguard against impersonators, ensuring you connect with trustworthy businesses. Read all about it in : https://lnkd.in/ga-DDT2A

The ACCC’s ongoing competition investigation into Google’s search services in Australia arose from the ACCC’s consideration of competition and consumer issues in its various Digital Platform Services Inquiries. The third interim report of the Inquiry found that Google’s search engine being pre-installed as a default search service on devices was contributing to it being the dominant search engine in Australia. The ACCC found there are strong consumer biases towards default settings. https://lnkd.in/gm_QZK-9

Time is running out for small businesses that rely on online advertising services (e.g. Meta, X). Third-party cookies, which are the staple technology for the online advertising industry, are going to die. Google Chrome, the last cookie-friendly web browser standing, will disable third-party cookies in a few months. Web browsers like Mozilla Firefox, Apple Safari, and Brave Software, had already disabled third-party cookies by default. Chrome, which has 65% of the market share, is following suit in a few months. This move by Google is going to throw the entire AdTech industry into uncertainty. If your business relies on online advertising, it is going to be affected by this major change. #AdTech #advertising #cookies #Google #thirdpartycookies

Article - Estimating The Effect Of Online Display Advertising On Browser Conversion. Stitelman et al. (2011) Annot. - Causal Classification This paper examines ways to estimate the causal effect of display advertising on browser post-view conversion. https://lnkd.in/enJzqMkK

Are you still using 3rd party cookies to track your advertising results? You might be in trouble. With iOS 17, Google, the EU, and California legislation limiting the use of cookies, businesses need to rethink the way they measure and attribute results for the first time in 15 years! So what’s next? 🤔 We dive into how first-party data works and why it’s a chance to level up your marketing. Follow below as we prepare for a cookie-less world.