I wanted to share a unique update that you probably wouldn’t see from most founders: my partner and cofounder, Wilson Griffin, will be taking over as CEO so that I can focus on building our product and operations (as COO & Chief Product Officer).
Why’d we decide to do this? Well, from the very beginning, Wilson and I have been equals. We dreamed up the initial idea, built the initial offering, pitched the idea to our initial brand partners, and made the tough decisions -- as equals. Now that we’re almost three years into this awesome business, we agreed that for the next phase -- scaling the business -- we need a deep focus on process and product.
I’ve been diving deeper into our product offerings -- especially in the pursuit of Recurate becoming a product-led organization. We’ve learned a ton in our first three years about what brands and retailers need, and I’ve found such joy in applying those learnings to strengthen that offering. So my new role reflects my focus -- really the whole organization’s focus -- on building a world-class product that enables all brands to rapidly launch and grow their own resale channel. In fact, we’ll share some major product updates in a couple weeks that I’m excited to bring to life.
I’m committed to Recurate’s mission now more than ever. Every single brand and retailer will participate in resale, and Recurate is unlocking this new frontier. I strongly believe that Wilson and our whole impressive and diverse team will help get us there.
Chairman, Principal, CEO, Founder,President, Board of Directors, Leader of Social Impact and #B Corp
3moWell deserved!