A Trip Beyond the Perfume Counter: My Encounter with Avestan
💎 A hidden gem in the heart of London, Avestan isn't your typical fragrance store. Forget rows of bottles and polished sales pitches. Here, the experience is raw, minimalist, and deeply personal.
I stumbled upon this enigmatic space thanks to a serendipitous introduction by Phil D'Souza. He simply pushed open the door and left me in the hands of the friendly in-house team. Confessedly, my initial walk-in from the bustling street brought a wave of nervousness. Where was the usual sensory overload of perfumes, the dazzling displays? Instead, I found myself in a stark, clay-walled sanctuary, holding just a single, unnamed fragrance.
But as the team shared the story of Avestan, a tribute to the late beauty visionary Brandon Truaxe, and the philosophy behind the scent, the space began to unravel its magic. Much like the fragrance itself, it's an experience that grows on you - confirmed, as I returned an hour later to make a purchase for my partners Christmas gift (now I can talk about it without ruining the surprise!) 🎄 🎁
Earthy tones and a curated minimalism frame the single scent, creating a space for reflection and introspection. It's an invitation to pause, to disconnect from the noise of choice, and to connect with emotions through the power of an unfamiliar aroma. ❤️
Stepping into Avestan is like stepping into a time capsule – a testament to Brandon's original vision, untouched since his passing. It's a unique and thought-provoking experience, unlike any other fragrance shop I've ever encountered.
If you're seeking something beyond the ordinary, a journey beyond the shelves of mass-produced scents, then Avestan awaits. It's a place to rediscover the power of fragrance, a space to connect with yourself, and a tribute to a visionary who dared to dream differently.
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Apprentice at Crowd Surf | Marketing Intern at Sky Society | Senior Rep at Cigna
3wCongratulations 🫶🏾 this is an amazing achievement