Woo’s Post

Your “About Us” page is the heart of your brand story. It’s where you share who you are, what your business does, and why you do it. It’s also a great opportunity for building trust with your customers. What should a great “About Us” page include, and why is it so important? Read our blog post to learn more: https://lnkd.in/gWsGv4Ex

ICYMI: Check out our step-by-step guide to running a sale. Running a sale can motivate both first-time customers and long-time shoppers to buy from your website. In fact, 46 percent of online shoppers cite a discounted price as the primary reason for a recent purchase. Read this blog post for eight effective ways to run a sale in WooCommerce: https://lnkd.in/gWhyTZNX

Building a better WooCommerce, together. Announcing Woo’s high-level roadmap. Big things are coming for our developer community: a revamped developer blog, improvements to documentation, and a developer-focused newsletter, to name a few. We’re also planning some major updates to core WooCommerce. Read all about our vision for this year and beyond from Beau Lebens, our Head of Engineering and Interim CEO: https://lnkd.in/gPdgygWQ

Are you ready for Black Friday? It’s time to start prepping for the biggest shopping season of the year. To help make the planning process a little easier on you, we’ve created the ultimate checklist for all things Black Friday and Cyber Monday. We want to help you maximize sales this year, and the first step toward success is preparation. If you stay on top of these checklist items throughout the year, you won’t have to make extraordinary efforts when the holidays roll around next year. Get planning: https://lnkd.in/gZMBjg_D

The more payment methods we offer the better. That’s the philosophy of Jethro Hazelhurst, Ecommerce Director at House of Malt, one of the top online retailers of specialty whiskeys and spirits in the U.K. “We’ve seen increased conversion rates since we started offering more payment methods,” Hazelhurst says. They decided to bring on WooPayments for Apple Pay specifically because of their site traffic, since they learned the majority of their customers are mobile and Apple users on Safari. Since adding Apple Pay, House of Malt has noticed a 22% increase in average order volume. Learn more about how House of Malt found success with Woo: https://lnkd.in/gpaR-2tb

We’re relaunching the Woo Affiliate Program. Do you create content and connect with an audience interested in ecommerce, blogging, WordPress, or anything in between? Through this program, affiliates can monetize their site’s traffic by promoting 800+ products and services from the Woo Marketplace alongside the full range of Automattic's product suite, such as WordPress.com hosting packages, domain registration, Jetpack, and more. Learn more about the Woo Affiliate Program: https://lnkd.in/gHksFjGf

House of Malt chose WooCommerce as their ecommerce platform because they wanted to avoid the other, highly regulated platforms. They liked how customizable the Woo platform is, and wanted to own as much of their online business and operations as they could. With Woo, House of Malt has grown into one of the top online retailers of specialty whiskeys and spirits in the U.K. And the growth doesn’t stop there — they have big plans for international expansion, first to Europe and then to the U.S. It’s a success story worth cheersing to. Read the full case study: https://lnkd.in/gpaR-2tb

Great whiskey needs a great website. House of Malt partnered with Woo through the Enterprise Ecommerce program, and it has been a boon to their business. Since choosing Woo, House of Malt has improved their cash flow and conversion rates, increased average order value, and seen a decrease in time to deposit from seven days to one day. Learn more about how House of Malt is aging like a fine whiskey and growing stronger with Woo: https://lnkd.in/g7ck_EAM

People are searching for what you’re selling, and your SEO efforts can help them find you. If you’re new to search engine optimization, or if you just don’t have the budget, generating organic traffic can feel like a hopeless endeavor. To help make the process a little more hopeful, we've rounded up 22 free SEO tools for your online store. Read our blog post to learn more about how you can optimize your WooCommerce store for SEO: https://lnkd.in/ghzNsKga

How to customize a WooCommerce product page. Want to level up your product pages? The default WooCommerce template offers the essentials, but you might be looking for additional features to accommodate the unique needs of your online store and match your style. In this blog post, we walk you through three different ways you can start customizing WooCommerce product page templates: https://lnkd.in/gNQKV46p