Wharton AI & Analytics Initiative’s Post

🧑💻 Introducing the new Google AI ads solutions. Nowadays, marketers are asked to do more with fewer resources. From inflation to supply chain constraints, various challenges are pushing every business and marketing decision-maker to find different solutions. Google AI-powered solution allows measuring the additional impact of campaigns, brand lift, search lift, and data-driven attribution, helping you make smarter decisions.

This is our shared challenge — to build a trusted digital marketing ecosystem for the next 25 years and beyond.”  I love this CTA from @Think with Google. I feel inspired as marketing prepares for the next era of AI-powered growth. Change is hard, but I know it’s worth it. From the example in this article about a legacy brand preparing its data for the future to some of the @ITFO Communication examples we’ve recently experienced as a team, the results are worth the journey. Let's put #AI to work together. #DigitalMarketing #MarketingStrategy #Data https://lnkd.in/dt7j2Y9J

🚀 Discover the Future of Marketing Analytics! 🚀 Are you ready to unlock the full potential of your marketing strategies? Dive into our latest blog article, "Navigating the Future: How AI Revolutionizes Google Analytics for Marketers," and explore how artificial intelligence is transforming the way we understand website traffic and user behavior. ✨ What's Inside? ✨ - Insightful exploration of AI's role in Google Analytics. - Practical benefits for marketers leveraging AI-powered insights. - Strategies to overcome challenges and maximize ROI. - Future trends and innovations in AI and analytics. Whether you're a marketing director, a professional at an ad agency, or simply passionate about the evolving landscape of digital marketing, this article is your gateway to staying ahead in the game. 🔗 Read the full article here: https://buff.ly/4bLzqDO 💡 Embrace the future of digital marketing with AI. Let's navigate this journey together. Reach out to AdTech Hub for expert guidance and partnership in transforming your digital marketing strategies. #AIinMarketing #GoogleAnalytics #DigitalMarketing #AdTechHub #MarketingAnalytics #FutureofMarketing

Explore real-world examples of how AI is reshaping the future of marketing and advertising. #aiinmarketing #marketingtransformation #digitaladvertising #airevolution #marketingai #aiinnovation #aitechnology #marketingstrategy #datadrivenmarketing #creativeai #marketingtrends #aiinadvertising #digitalmarketing #marketingautomation #aiinsights #advertisingtechnology #marketingfuture #aiforbusiness #marketinginsights #aiforgrowth #bard #gemini #artificialintelligence #thinkwithgoogle #webbirds #uk

Explore real-world examples of how AI is reshaping the future of marketing and advertising. #aiinmarketing #marketingtransformation #digitaladvertising #airevolution #marketingai #aiinnovation #aitechnology #marketingstrategy #datadrivenmarketing #creativeai #marketingtrends #aiinadvertising #digitalmarketing #marketingautomation #aiinsights #advertisingtechnology #marketingfuture #aiforbusiness #marketinginsights #aiforgrowth #bard #gemini #artificialintelligence #thinkwithgoogle #webbirds #usa

Having a more "landed" and performative view (Neil Patel's) of how to apply IA for Marketing is always interesting and useful. #ai #generativeai #marketing #media

Hey there, In today's dynamic digital landscape, leveraging AI effectively has become essential for achieving success with Google Ads. If you are looking for ways to boost your campaigns and drive higher revenue, Here are the critical steps and mindset shifts you need: Implement robust sitewide tagging and enhanced conversions. Assign values to your conversions to guide AI optimization. Use Google Analytics 4 for deeper insights. Activate the Ads Power Pairing (AI-powered Search + Performance Max). Use value-based Smart Bidding. Provide a variety of strong text, image, and video assets. [For Enterprise] Upgrade to Search Ads 360 for advanced features. Mindset Shifts: Engage C-suite to see marketing as a growth driver. Create a culture of experimentation (test, learn, scale). Break down silos for integrated data, budgets, and channels. Let's embrace AI and transform your Google Ads performance! #AIforGoogleAds #DigitalMarketing #BusinessGrowth 

As we adjust to AI summarizing all kinds of content for us, we now need to be prepared more than ever on the impact AI online review summaries may have on the success of our businesses. Yext has some great tips on how best to manage our online customer communication to keep those summaries in check. #AI #communicationmatters #customerfocused

If you want to see success in your digital marketing campaigns, then media buyers need to share their data with their creative departments. AI is already helping with this to some degree, however, agencies have done a horrible job of optimizing campaign creatives based on data learnings for years. Come on' let's face it, most digital agencies claim to be cross-functional, but their creative and media buying departments don't really spend much time communicating back and forth. Ongoing campaigns need refreshing. I rarely see creative testing in most media budgets, and you wonder why you are seeing poor results time after time? Why collect data if we aren't using it? AI tools are here, but they still need humans to build an effective digital strategy and that starts with better communication across departments. #buildabetterdigitalatrategy #creativevsdata #AIcantdothis