Venture into radio's journey from the Golden Age to its AI-enhanced present. Discover how authentic voices continue to captivate audiences! 🎙️ #RadioVoices #RadioAds #AIVoice #AIContent
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World Radio Day 2024: A century informing, entertaining and educating Radio’s century-spanning legacy is a testament to its enduring virtues and continued impact across various domains such as news, drama, music, and sports. As we mark #WorldRadioDay in 2024, the theme shines a spotlight on the remarkable journey of this enduring medium – from its illustrious history to its relevance in today’s digital age and the promise it holds for a dynamic future. Radio’s century-spanning legacy is a testament to its enduring virtues and continued impact across various domains such as news, drama, music, and sports. Despite facing challenges from digital platforms, social media, and economic constraints, radio remains a steadfast source of information and entertainment for millions worldwide. In addition to its cultural significance, radio serves as a vital lifeline during emergencies and natural disasters. Its portability and accessibility make it a reliable source of public safety information, offering a sense of reassurance and connectivity in times of distress. Moreover, radio plays a pivotal role in fostering community cohesion and amplifying the voices of marginalized groups, including immigrants, minorities, and the economically disadvantaged. It serves as a platform for free expression and democratic discourse, reflecting the diverse perspectives of society. Recognizing the diverse landscape of radio broadcasting worldwide, UNESCO encourages broadcasters to infuse their unique cultural identities and styles into their World Radio Day celebrations. From commercial to public and non-profit stations, each entity contributes to the rich tapestry of global radio broadcasting. World Radio Day also presents an opportunity for radio stations to connect with counterparts around the world, facilitating cross-cultural dialogue and collaboration. UNESCO invites broadcasters to engage in on-air exchanges and joint broadcasts, further strengthening the global community of radio broadcasters. As we celebrate radio’s enduring legacy, let us also embrace its potential to evolve and innovate in the next century. Radio remains a powerful force for freedom of expression, joy, and knowledge, and its future holds boundless possibilities for continued relevance and impact. On this World Radio Day, let us celebrate the past, present, and future of this remarkable medium, reaffirming its place as a cornerstone of global communication and cultural exchange.
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Earlier today, Westwood One released some interesting findings that highlight the average amount of time listened to ad-supported audio sources in the US, and it’s worth a read for digital natives to calibrate their view of broad consumer listening habits. Spoiler alert: broadcast radio continues to reign supreme. Whether you’re building ad-free or ad-supported radio experiences for broadcast or digital audiences - Super Hi-Fi’s AI-powered radio operating system - Program Director - can save you time and money while getting incredible results. https://lnkd.in/gHXa4s-a
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers
https://www.westwoodone.com
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Wednesday's news from the North's media and digital sectors... 🔴 Huge news for BBC News' MediaCityUK operations this afternoon with the announcement that the News at One is to head up North and extend to a one-hour slot. BBC Breakfast is gaining 15 minutes too, and a host of new roles will help the BBC's news output move 'digital-first.' It's not all good news though, as the Beeb's annual report also plans a 1,000-hour cut in commissioning with a slimmed down Newsnight among the highest profile casualties 🔴 The nation's biggest broadcasters have been jostling for attention today, with UKTV announcing that it is to unite all its streaming and broadcast channels under the new 'U' banner from 2024 🔴 Over at ITV, meanwhile, they're getting ready to celebrate ITVX's first birthday next week with a stats drop that revealed the streamer's 40m registered users have logged over 1bn streaming hours since launch last December 🔴 Helen Skelton, Sean Fletcher, Julia Bradbury, Gethen Jones and David Seaman are fronting GO Outdoors LTD and Mind's #HatsOnForMind campaign, which is delivered for the second year running by N0RTH™ 🔴 The rise of our AI overlords continues apace as Sum Vivas Ltd announces its Digital Humans are headed to Japan with the Department for Business and Trade's UK Northern Powerhouse delegation. 🔴 The Prolific North Champions Awards are back in February 2024, and early bird entries have opened up today 🔴 And a new report commissioned by GigPig, Night Time Industries Association, LIVE (Live music Industry Venues and Entertainment), PIRATE.COM and PMT - Play Music Today has revealed that UK venues could be sitting on a £2.4bn untapped goldmine 🔴 All that and much more… Visit https://lnkd.in/eMNSbWHz for all the stories And make sure you get tomorrow’s newsletter - sign up here: https://lnkd.in/g4Qnz32i
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In case you missed it! Check out the recording and key takeaways below.
If you missed it or loved it so much you want a recap—here are the quick hits plus full recording of our highly popular webinar exploring #Blackpride's undeniable connection to #audio with actionable advice for #advertisers. Big thanks to our cultural experts for an absolutely stellar conversation! Lauren Godwin, Jordan Evangelista, Joshua Raiford, Lucelenia (Lucy) Amparo, Nicole Buchanan #culturaltrends #audioadvertising #audienceinsights
Understanding Black Audiences & Their Connection to Audio
siriusxmmedia.com
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"My Way" -Imagine 195 radio stations each broadcasting a chat show called 'My Way'. -Imagine 188 radios were turned off. -Now imagine 7 radio stations broadcasting a chat show called 'My Way' -How many chat shows would you base your opinions on? -The answer might reasonably be 7 chat shows. -Now imagine all 195 chat shows are turned back on each broadcasting 'My Way' -How many chat shows would you base your opinions on? -Possibly, the answer is you would be confused even if you believed you were not because we do not have the capacity to reasonably rationalize 195 chat shows broadcasting its own version of 'My Way'. -During the 19th century into the recent past 188 radio stations were turned off on planet Earth and for a time only 7 were allowed to broadcast the chat show 'My Way'. In the first quarter of the 21st century all the other radio stations are either broadcasting 'My Way' again or beginning to broadcast 'My Way' again because of the increasing empowerment of the Second Technological Age. The result is accelerated total confusion and total conflict as the chat show 'My Way' is now being ignored, challenged, questioned, or contradicted by each of the 195 radio stations broadcasting the chat show 'My Way' in their 'Own Way'. Going back to the past is safe, sensible, even romantic but not realistically possible. Emerging questions in this Second Technological Age might be: -Are we humans approaching our neurological or spiritual limits as we are flooded with 'My Way' chats shows or will our physiology evolve in one or two generations or more to acclimate to the near future? -What are we humans really, beyond the biological organic that we have based our GREAT 'My Way' chat shows on? -If not from 'My Way' principles, where did we humans really come from? -What is the real human purpose here if not from the 'My Way' content broadcasting chat shows? -And why do some 'My Way' humans want to control all 'My Way' humans leaving some 'My Way' humans to feel compelled to resist control by any 'My Way' humans considering death better than oppression by any 'My Way' humans? And finally, although these questions are becoming less exhaustive each moment... -Is death really the end? Or is the essence of 'WE Humans' more than merely flesh, cell and blood, perhaps even far beyond the confines of the visible, oral, auricular, odor or touchable sensible realms, something truly beyond our ability to comprehend until we become that thing there? - author MNM ('Ideas for 21st century book projects')
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The audio landscape is experiencing a seismic shift, and cross-platform listeners are leading the charge. Audio will always be our companion, be it OTA (on the air), streaming OTA, or digital audio. People are hungry for audio experiences that fuel curiosity and enrich their lives. And they're willing to pay. With such diversified audio platforms, there are exciting opportunities for advertisers to connect, educate, and entertain. No surprises there; since 2021, the fusion of streaming, podcasts, and traditional radio has seen an impressive surge. Millennials are diving headfirst into cross-platform audio, embracing both OTA and digital audio. GenX isn't far behind, expanding their radio habits through streaming OTA and immersing themselves in podcasts. By recognizing and embracing cross-platform communication, brands can forge deeper connections and foster meaningful relationships with their target audiences. Audio platforms (OTA, streaming OTA, and podcasts), together with brands and marketers, must ride the waves of change and create an audio experience that leaves a lasting impact. #audioadvertising #audiology #audiobranding #audiocontent #radio #audacy Audacy, Inc.
According to Audacy’s recent study on cross-platform listening, Radio audiences are adding more Audio genres and platforms to their day, giving advertisers additional touch points to connect, inform and entertain. https://lnkd.in/etzPt7Zx
The Rise of the Cross-Platform Listener Audacy Inc.
https://audacyinc.com
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Keep in mind that shorter tracks are generally more accessible and suitable for most listeners, but if you have a longer composition, you may want to consider breaking it down into multiple parts or movements to make it more digestible for your audience while adhering to platform limitations 🎶 #musicdistribution #musicindustry #linkedinlearning
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So Pitchfork is being absorbed into GQ Magazine. It honestly represents something quite sad to me as someone who was deeply interested and believed in music media & journalism. But as someone who's also followed the space for over a decade, it also seems like a natural conclusion. Music curation no longer has a strong foothold in the traditional written and magazine style form that Pitchfork represents. It's based on virality, algorithms, and trends. Even when curation has a person behind it, the strongest form often comes through personalities who develop communities around themselves rather than a faceless brand. And audience consumption of these curators isn't happening on textual platforms as much as it is on YouTube, TikTok, or Instagram. There's a reason YouTubers like Anthony Fantano still see success while platforms like Pitchfork are dwindling. Form needs to change. Delivery & language needs to change. Community needs to be built, grown, and sustained before curation holds value. #pitchfork #media #musicjournalism #musiccuration
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Summer’s here and we want to remind you that Spotify is also a platform to consider as part of your digital strategy. Recently there have been some conspiracy theories popping up around Sabrina Carpenter’s Espresso, with Spotify users claiming that no matter what they listen to, the Spotify algorithm makes Espresso the next track. While many think that Spotify is run by a singular, all-powerful algorithm, each of the platform’s features, from Smart Shuffle to Discover Weekly, all run independently of each other. https://lnkd.in/e-uvUdzR However, playlisting could be the key to getting discovered on the platform. And despite what you may think, there is an art to creating a Spotify playlist. Increasingly, “vibes” (see also: aesthetics) are becoming important to consumers (and therefore advertisers) in decision-making. Music is one of the most accessible ways to communicate “a vibe” and Spotify is a tool for people to do their own vibe capturing. Actor Paul Mescal famously uses the platform to create playlists for each of the characters he plays to help with his process. More on how to create a Spotify playlist on the MTD blog: https://lnkd.in/eg3HSKAz . #spotify #digitalstrategy #playlists #playlistspotify #playlisting #artists #music #musicians
The Spotify conspiracy theories about “Espresso,” explained
vox.com
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To be a stellar moderator during live stream broadcasts, enhancing your approach with the following practices can significantly boost the viewer experience and support the artist: 1. Engage the Comment Section: Actively participate by acknowledging viewer comments, answering questions, and steering conversations that are insightful and relevant to the broadcast content. 2. Promote the Artist: Regularly mention the artist’s upcoming projects, social media profiles, and any merchandise or ticket sales. Your role is to amplify their presence and ensure viewers know where to engage further with the artist. 3. Protect Against Trolling: Implement strong moderation tools like keyword filters to block unwanted comments. Be prompt in removing disruptive viewers to maintain a respectful environment. 4. Maintain Professionalism: Keep your language and demeanor professional. This establishes a respectful tone and encourages similar behavior from the audience. 5. Foster Community: Encourage viewers to interact with each other and share their thoughts about the broadcast. Highlighting viewer contributions can build a sense of community around the artist. 6. Handle Technical Queries: Be prepared to assist with any technical issues viewers may report, like audio or video problems, providing solutions or workarounds promptly. 7. Use Discretion with Sensitive Topics: If conversations veer into sensitive areas, guide them back to safer ground or address them with tact and respect, keeping the artist's brand and audience in mind. By mastering these aspects of moderation, you’ll not only enhance the live streaming experience but also build a stronger, more connected community around the artist’s digital presence. Kevin Vázquez The HipNess FacTor "We don't make money unless you do" https://lnkd.in/gCy7Hxdp PO BOX 683 Mukilteo, WA 98275 kevinvazquez@hotmail.com (425) 591-4033 [ 24/7 365 Text and Messages ] Life is what happens while you're busy making other plans ~ John Lennon
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