Raptive’s Post

Websites matter. We've long known that creator websites foster emotional connections with readers and drive outcomes for advertisers, and thanks to Nielsen we have the data to prove it! Check out the study: https://lnkd.in/erAdCcdP

There's one aspect of AI that didn't get the focus it deserves at Cannes Lions International Festival of Creativity. EVP, Sales Marla Newman shares her thoughts on why we can't keep overlooking AI's impact on creativity and creators. https://lnkd.in/e6d3utfg

The Independents’ Day recap is LIVE on the Raptive newsroom! This video is a sneak peek at what attendees saw during our briefing at Capitol Hill, when we urged lawmakers to recognize the importance of content creators and take steps to protect them against unchecked AI. Read the recap for the full video, highlights from the conversation, and a rundown of the Independents' Day events. What a phenomenal day! https://lnkd.in/eHsFTup3 #protectcontentcreators #IndependentsDay2024

Yesterday we launched "The Raptive Report: Protecting Content Creators in the AI Era"— a fascinating, data-packed look at the U.S. independent creator economy, a pivotal sector contributing roughly $100 billion nationally and significantly shaped by Raptive creators. Read our groundbreaking new report to learn how you can help ensure a future for independent creators—and the internet as a whole: https://lnkd.in/g9zrz2Pm

What an incredible day we had on Capitol Hill yesterday! Our CEO Michael Sanchez and CIO Marc McCollum were joined by six Raptive creators—Kimber Matherne of Easy Family Recipes, Lindsay & Bjork Ostrom of Pinch of Yum, Toni Lipsey of TL Yarn Crafts, and Darin Blue & Kevin Blue of Country Rebel. Moderated by PBS Chairman Larry I., we had an engaging discussion on how they transformed their passions—from food to country music to crochet—into thriving businesses, the value their work brings to audiences, and what they stand to lose from unchecked AI. If you missed the livestream, catch the recording in the Raptive Newsroom: https://lnkd.in/e5kmEA-s

Great to see Independents' Day highlighted in The Washington Post's Tech Brief, along with insights from Raptive creator Lisa Bryan on how AI could impact her business. https://lnkd.in/ei_iTKT6

Today is Independents’ Day. Over 13,000 creators and their supporters are making their voices heard on Capitol Hill and asking for support in the face of unchecked AI. Raptive CEO Michael Sanchez explains why this moment is so monumental—and what you can do to help protect content creators in this pivotal time. Watch the livestream today at 12pm EST: https://lnkd.in/eHBji9Y7 #ProtectContentCreators #IndependentsDay2024

Have you signed the open letter in support of content creators? Add your name now at protectcontentcreators.com Content creators need protection in an AI era, and tomorrow we're calling on lawmakers to take action. Now is the time to help us amplify our message—add your name alongside the thousands of people who believe content creators must be protected, and we'll take it straight to Washington DC.