Authentic Brands Group reposted this
The brand management revolution has already remade the fashion landscape — from Aéropostale and Brooks Brothers to Van Heusen and Vince Camuto Camuto — and it might just be starting. Jamie Salter's Authentic Brands Group is the big player, agreeing last month to buy Champion in a $1.2 billion deal that will park the sports brand next to all the brands above, as well as Reebok, Nautica, Forever 21, Barneys New York and more than 50 other names. “When you break a brand away from an operating company, you take away the overhead, which gives the companies the ability to make more money,” said Salter, who leads Authentic as chief executive officer. “Then you go to the best-in-class partners who are experts in that category. So we buy the IP, license it out, spend a load on marketing and create the best social media platform.” Read more : https://lnkd.in/gTJVvzrB
Freelance 3D Artist at TME Designs LLC footwear
2wIt's more to come it's not over yet