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Viscadia is proud to announce that our whitepaper, "Navigating Uncertainty: Evaluating Risks to Enhance Drug Sales Forecast", has been published in the Journal of Pharmaceutical Management Science Association (PMSA) Spring 2024. With its ability to accommodate different drivers and barriers of sales and unforeseen disruptions, the Monte Carlo method has the potential to emerge as a vital approach for pharmaceutical companies seeking robust and adaptable drug sales forecasts in an increasingly dynamic industry landscape. This paper explores the application of the Monte Carlo method to model complex market dynamics, account for multifaceted uncertainties, and generate a spectrum of potential sales scenarios. Furthermore, the paper delves into future directions, envisioning technological advancements and the integration of Monte Carlo simulation with artificial intelligence and machine learning. Spearheading the team was Rajat Parmar, Rishabh Bawa, HIMANSHU KHANDELWAL and Varun Singh. Thank you for your hard work, collaboration and commitment to innovation. #PMSA #whitepaper #lifesciences #montecarlo #forecasting #viscadia

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