VaynerX’s Post

What happened to jingles? Google Trends show less than half the activity on the search term "jingles" today than there was 20 years ago. Why? A move from traditional radio and audio to digital video, where audio isn't always a priority, is one big factor. There's a downside to saying goodbye to jingles, though... they're some of the most effective and memorable distinctive assets. This week on the podcast, Elena Hengel, Angela Voss, and Rob DeMars discuss what makes brand assets truly distinctive. Tune into the episode at the link below. #Marketing #Branding #Brand

How would you answer this question? Here's how the brilliant Rachel Fairley does: 'The enemy of good marketing is the inherent fickleness of people.' One of the many genius insights I'm reading today from Rachel as we ruthlessly edit each other's work and chapters. She goes on to say: 'We get bored way before our marketing has made its impact. Budgets are cut to achieve margin and promotion is switched on and off. Feed the marketing. Don’t chop and change. When you switch it off before it has had any long lasting impact, it's like starting again when you do go live once more. You’ll feel that investment was burned, and the data is likely to show this to you.' Rachel and I are chatting about some of the many lessons we've learned on brand strategy and marketing on Unicorny's podcast this week. Part one went live yesterday, part 2 tomorrow. #marketing #marketingstrategy #brandstrategy #branding

Some of us don't realize how much marketing and advertising influences our everyday decisions. It fuels our choices of where to shop, what to buy, and how to live. It also shapes our perceptions of the world around us—crazy, right? This makes it even more important to be aware of fair and inclusive advertising with the language that we use. In this podcast episode of The Marketing Remix, Reid Carr and I dive into the depths of motivational drivers, visibility biases, and balancing sustainability in the world of advertising. Tune in as we unpack the concept of bias in advertising, the way to recognize bias, and how to mitigate it within your marketing programs. Listen here! https://lnkd.in/ener7u5Q #brandexpert #branding #brandresearch #thebrandscientist

Good morning, Podcast Movement! We can't wait to see you all today. Don't forget to mark your calendars for an exciting panel today featuring Right Side Up's Krystina Rubino, Rocket Companies' Trenton Polley and our very own Tamara (Zubatiy) Nelson 🇺🇦. Here is a sneak peak of what they'll be talking about: Beyond balancing performance and brand safety, brands advertising in the podcast channel have a lot to think about before investing. In this panel you will learn (from experience) about how a well-respected brand in the highly regulated fintech industry successfully scaled podcast advertising while navigating the brand safety risks along the way, and you’ll hear how they successfully overcome these obstacles without sacrificing scale or ROI while maintaining confidence in their partnership choices. Whether you’re a performance marketer or brand advertiser, you will not want to miss this detailed and informative discussion.

❌ MYTH: Performance marketers don't care about brand safety ❌ ✅ FACT: It's possible (and in fact necessary) for performance marketers to balance brand safety with essential KPIs like ROI and scale ✅ ... come learn how Excited to be taking the stage today at my fourth Podcast Movement to have this informative discussion with the brilliant Krystina Rubino and Trenton Polley!

Looking to hear from the minds behind high-impact brand campaigns, across industries? At DeSantis Breindel we always are. Our strategists swear by the On Strategy Showcase, the podcast where “Marketers tell the stories behind the strategies that led to amazing work." #branding #brandstrategy https://hubs.ly/Q0218pk_0

🎙️ Kari recently joined the "Jos" on the @JoContractor Show to dive into the world of #marketing in the #constructionindustry. They discussed the latest trends and shared valuable tips to help elevate your brand's visibility. Don't miss out on this insightful conversation! Tune in here: https://hubs.li/Q02Bpnnj0 #ConstructionMarketing #BrandVisibility #IndustryInsights #PodcastInterview 🛠️

I was recently asked to speak on the podcast Performance Delivered hosted by the very talented Steffen Horst about the Traditional vs. Collective marketing agency model and share my journey in creating a totally new agency model, which I have coined the Hybrid Collective Model! This breakthrough agency model combines elements of both the traditional agency and the collective agency model. We have an incredibly diverse Talent Pool that we collaborate with, each bringing their unique skills and expertise to the table. However, we maintain a centralized coordination and management structure like a more traditional model. This structure has provided both our team and clients with a tailored experience that delivers profound creative work that ultimately leads to incredible ROI. All Terrain is changing the game with this new agency model. #HybridCollectiveModel #MarketingInnovation #StayInnovative #newwayofworking #PerformanceDelivered

Is your brand consistently transparent or just occasionally clear? For CMOs in the digital age, one-off transparency doesn't cut it. On the latest episode of the Let's Talk Marketing podcast, Emily Fonda of The Sociable Society discusses why continuous transparency isn't just good PR — it's essential for long-term brand trust and loyalty. Crafting a brand narrative is a journey, not a destination. And the road to transparency? It's endless but rewarding. Dive into this insightful conversation and discover the nuances of brand transparency. Ready to level up your marketing strategy? Tune in by clicking the link below. #Marketing #Branding #Advertising #SocialMedia

Back on February 26th, I did a podcast where I talked about how I prepared to start my own business and the unfortunate event that ended up being pleasing in disguise. ___________ What’s next? Well... you can do four things: 1 - Hit the 🔔 on my profile to be notified when I post. 2 - DM me to chat about all things brand, marketing, and personal growth-related 3 - Subscribe to our YT channel by searching @zach-colman 4 - View the link in the comments to connect #branding #gymbranding #rebrand #activeworkshop #brand #brandbuilding #strategyworkshop #brandstrategy #branding #strategy