#MarketingForTheNow has landed in Cannes! 🚀 VaynerX is celebrating the Cannes Lions International Festival of Creativity with this special episode LIVE from our yacht. We’re breaking down the biggest trends, predictions, and insights from the festival as well as talking about all things Day Trading Attention. 🌟 We were joined by: Jenny Lewis, CMO at The Knot Worldwide Jim Mollica, CMO at Bose Corporation Mark Kirkham, SVP & CMO at PepsiCo International Beverages Ashley Schapiro, VP of Marketing at American Eagle Outfitters Inc. Joe Cano, CMO at Zappos Family of Companies Marcelo Kerteszész, CMO at MANSCAPED Michelle Aragon, VP at Spectrum Reach Catch this special episode for the biggest takeaways on the attention economy that will pave the next year of marketing. Watch the full episode here: https://lnkd.in/etY4Z7sz #marketing #ai #canneslions #attention
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In his Cannes edition of "Marketing for the Now" podcast, Gary Vaynerchuk and Spectrum Reach's Michelle Aragon chat about the value of #CannesLions2024 and the challenges of being a marketer in a fragmented industry: "Sometimes the calculated risk necessary to connect with your customers is stepping away from the "tried and true" method." Check out the full podcast: https://lnkd.in/eKZz-6kk
#MarketingForTheNow has landed in Cannes! 🚀 VaynerX is celebrating the Cannes Lions International Festival of Creativity with this special episode LIVE from our yacht. We’re breaking down the biggest trends, predictions, and insights from the festival as well as talking about all things Day Trading Attention. 🌟 We were joined by: Jenny Lewis, CMO at The Knot Worldwide Jim Mollica, CMO at Bose Corporation Mark Kirkham, SVP & CMO at PepsiCo International Beverages Ashley Schapiro, VP of Marketing at American Eagle Outfitters Inc. Joe Cano, CMO at Zappos Family of Companies Marcelo Kerteszész, CMO at MANSCAPED Michelle Aragon, VP at Spectrum Reach Catch this special episode for the biggest takeaways on the attention economy that will pave the next year of marketing. Watch the full episode here: https://lnkd.in/etY4Z7sz #marketing #ai #canneslions #attention
MFTN | Cannes Edition Hosted by Gary Vaynerchuk
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Explore Jane Ostler's Article "Creativity Drives Profit" in our TV Key Facts Book. 📚 Dive into the fascinating insights shared by Jane Ostler as she discusses the impactful program "Creativity is Business." Uncover key numbers that spotlight the profound influence of creative campaigns on media, brand, and commercial success, proving that creativity isn't just about recognition—it significantly drives profit. Delve into the article as it navigates the evolving role of AI in shaping ads and elevating campaign performance. Gain valuable insights into how CMOs can ensure distinctive advertising and stay ahead of the trends shaping the advertising landscape, including crucial themes like sustainability and diversity. Read more: https://lnkd.in/evnd575R #TVKF2023 #TV #Advertising #Insights #TotalVideo #Transformative
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Straight Speak with Martin Sorrell Join Senior Editor Sonali Krishna for an in-depth conversation with Sir Martin Sorrell, Executive Chairman of S4Capital, on BrandEquityLive. This comprehensive interview explores the evolving landscape of advertising, focusing on the challenges and opportunities posed by Big Tech's data-sharing practices, the urgency of self-regulation amid strategic acquisitions, and the transformative impact of AI on the advertising, media, and global employment sectors. Sorrell provides expert analysis on the staggering market capitalizations of tech giants, often comparable to the GDPs of nations, and examines the symbiotic relationship between AI and media companies. This episode is essential viewing for anyone interested in the future of advertising and the pivotal role of technology in shaping global industries.
Brand Equity Special - Straight Speak With Martin Sorrell | ET Now
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Helping Top Performing Companies 3X their Success | Chief Marketing Officer | Keynote Speaker | Podcast Host | Future of Marketing | Brand Building | Growth Advisor | Board Member
If AI is turning advertising and media buying into a black box, how do the best marketers compete and win with advertising going forward? Remarkable Marketing Podcast #ai #advertising #mediabuying
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Marketing Superstars—CMOs Deliver Brand Innovation: Business Insider shares its 2024’s list of innovative CMOs. These CMOs must grow their brands, reach out to new audiences, and integrate emerging technologies like AI. The CMOs represent brands as diverse as the Wall Street Journal, Chipotle, Walt Disney, and Travelers Insurance. The profiles raise these issues: What does it mean to be a marketing innovator in 2024? What attributes and traits do innovative marketers have in common? How can organizations bring innovation, brand growth and new and emerging technologies to marketing initiatives? https://lnkd.in/gNSmU_jG #businessinsider #chiefmarketingofficer #CMO #mostinnovative #innovation #brand #AI #JoyceFlory #ghostwriter #marketingcommunications
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Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered. Our latest issue explores agency over tech, discovers the playful world of kidulting, looks back on storytelling at the Super Bowl, celebrates strides in experiential sustainability, examines AI images—and so much more. #gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends
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Thanks for having me, MediaLink, for your preview (now post-view :) Cannes video into why creativity is more important than ever this year. Love all the perspectives shared here, especially how AI is an enabler of creativity, not a replacement for it. https://lnkd.in/gbNc-W26 #AdAge #CannesLions #advertising Basis Technologies
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The integration of #AI and sustainability is reshaping Adland, offering opportunities to reduce environmental impact while enhancing #campaign effectiveness. Despite a decline in sustainability-themed ads, consumer enthusiasm for eco-conscious brands is on the rise, signaling a clear need for #leaders and marketers to respond to sustainability demands effectively. Learn more about how AI is helping Adland become more sustainable here- https://lnkd.in/gScbNDSD #sustainability #adland
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🎙 Did Gary Vaynerchuk really speak through an earthquake? 🌍 ✔️ Discover how industry leaders are shifting from traditional TV to dynamic video platforms like YouTube. ✔️ Learn about the power of creative storytelling, the impact of AI, and the importance of thinking, testing, and learning in the evolving media landscape. ✔️ Don't miss out on the insights that could transform your brand's video strategy and ignite your creative journeys! 👉 Watch YouTube Advertisers Creative Panel Discussion: https://lnkd.in/d-EJazNA #YouTube #Video #YouTubeAdvertising #DigitalMarketing #CreativeStorytelling #YouTube Marketing #BrandStrategy #NoVideoNoFuture #BrandGrowth #MediaInnovation
Creative Panel with Vayner Media's Gary Vaynerchuk, Ogilvy NY's Samira Ansari and WPP's Rob Reilly
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Johnny Was mastered media efficiency through rigorous incrementality testing of Google's AI-driven ad products. Their systematic approach unveiled optimal strategies, resulting in a 3.1x increase in efficiency. Delve into their data-driven story for key insights: https://okt.to/lS6i7g #AI #MediaStrategy
Brand Success Story: Johnny Was
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One-of-a-kind Marketing + Business Growth Executive. Champion of Diversity + Equity. Force for Good.
4wGreat episode! 🙌🏽Thanks for having me!