VaynerX’s Post

It's Monday, I mean Wednesday (because life), so that means more wisdom from my fellow co-authors in More Than a Few Written Words. Today's comes from Lori Highby, Founder of Keystone Click, a digital marketing agency in Milwaukee and the host of the Social Capital Podcast. Lori loves herself some metrics, after all if you don't do research, how can you evaluate where you are and where you want to go. In terms of market research, she focuses on three core areas: your brand, your customer and your competition. • Brand: What do you want to be known for? • Website: Give it the billboard test because a billboard has 7 seconds to capture your attention. Does your website do the same? • Social Media: What channels are you on, what are you publishing and what kind of engagement are you getting? For the rest of Lori's tips on how to get to the crux of your customer and your competition, download the book. (link in comments) #personalitybrand #bestadvice #marketingagency #marketing

54% of CEOs say they discovered thought leadership while searching for an issue or in day-to-day searching. How are you capturing the leads when folks read hear you on a podcast, read a guest article you wrote, or see you on TV? For many business owners, the correlation between marking, PR, and sales isn't clear. PR helps you gain visibility by placing you in the news media, and digital marketing helps you capture those impressions and turn them into leads through your paid, social, and owned marketing channels. If you're investing in PR, you need a sales funnel that turns the eyeballs publicity delivers into meaningful action and ultimately, cash money. Shoot us a DM to learn more. #PRTips #PRStrategy #ContentStrategy

Struggling to drive engagement on your latest podcast episodes? Sharing a link on social media is just not enough ✋ That’s right, earning new listeners requires a bit more effort & strategic thinking. In other words, you need an effective marketing funnel that attracts, engages, and converts your target audience across various channels & platforms. But how do you do that? Well, one way is to start repurposing your audio into: 🤳 Social media images & posts 🗒 Transcripts ✍ Long-form blog posts 📹 Audiograms & video teasers 📄 Downloadable PDFs Not convinced it’s worth the extra ground work? Here’s 3 reasons why you’re wrong. Check out the blog post in the comments to learn more. #repurposecontent #podcastmarketing #brandedcontent #marketing

Chad Wild Clay on going viral vs. building a loyal audience. One of the original YouTube greats making videos since 2010, Chad Wild Clay is a musician and co-creator of the Spy Ninjas. With 15M subscribers on his YouTube channel alone, Chad Wild Clay is an expert in building loyal, engaged audiences. On my podcast, Chad and I discussed how sometimes going viral isn't the best for creators or brands because 15 minutes of viral fame does not hold the same value as a loyal, consistent community. I often talk about how brands can have the impact of a Super Bowl commercial every week with creators -- there is not only the inventory available but this inventory is comprised of loyalists who have consented to these creators and their content vs. being disrupted by advertising that is often skipped or avoided. What are your thoughts on virality vs. loyal audiences? Would love to hear everyone's thoughts, and link to the full episode in the comments below.

On the latest episode of the Speed of Culture podcast, Eric Tosi, Chief Marketing Officer at the Vegas Golden Knights, explores how the team has revolutionized sports marketing and transformed Las Vegas into a premier sports destination. Here are some key takeaways: - Leverage a city’s identity to align your marketing strategies with its culture and engage with the local fan base. - Create localized marketing campaigns that resonate with the community to build lasting relationships with your audience. - Invest in youth-focused initiatives to cultivate long-term loyalty and create a sustainable fan base. - Prioritize innovative and interactive experiences that captivate your audience and enhance brand loyalty. - Embrace technological advancements to stay relevant and engage with your audience in innovative ways. Tune in now to gain valuable insights and elevate your brand’s marketing game! ▶️ Spotify: https://adweek.it/39NoWZ9. ▶️ Apple Podcasts: https://adweek.it/3PDdDTL.  Created with Acast

Ready to supercharge your business's TikTok strategy? Our latest podcast teaser features the incredible helen polise, who shares a wealth of knowledge on how to use TikTok for a competitive advantage. Helen's insights are a game-changer; she emphasizes that it's not all about pushing products but building trust and lasting connections with your audience. In this teaser, you'll discover the power of sharing knowledge, offering valuable tips, and becoming a brand that people want to follow and engage with. The best part? Selling comes naturally once you've established yourself as a valuable resource and a trustworthy brand. Learn the TikTok magic for businesses and get ready to see incredible results. Watch the teaser now and be prepared to revolutionize your approach to TikTok marketing. Don't miss out on this incredible episode!

Exciting news! ✨🎙️ – Season 2 of The Business Of Influence Podcast is on the horizon and ready to deliver invaluable insights to transform your digital approach about emotional Intelligence in marketing, mastering ROI in paid media advertising, insights on embracing remote work and distributed teams, and more – we've got your brand's success covered. Don't miss out on the strategies that will elevate your digital presence ⭐️ – hosted by Managing Director of Style ID, Tami Ruschin and Industry Expert, Leroy Marc. First episode coming March 2024 🎧 #InfluencerMarketingAgency #BusinessOfInfluencePodcast #Season2 

Master social media marketing with these tips! New podcast every Monday, Wednesday and Friday.  #successquotes #socialmedia #marketing

Every business owner grapples with attracting and keeping customers. But what if there’s a simpler way? Enter Kirby Hasseman, author of “Hit the Target,” Host of Delivering Marketing Joy Podcast, and CEO of Hasseman Marketing. His secret sauce? Target marketing. Understand your audience, craft compelling messages, and build that all-important list. Tune in as we dive into marketing wisdom! 💡 https://bit.ly/4cFGWQK

Oktopost's Behind the Post podcast is back with a new episode. Each episode leaves you with actionable insights that can help you fuel your social strategies and maximize your business impact. Alina Dallal thanks for all the tips, tricks, and insights. #BehindThePost #B2BPodcast