Vansh Agarwal’s Post

Roblox just launched video ads (as a test) on their platform. Here's why this is huge, and what I'm noticing... 💰 Ad Revenue By offering video ads (instead of just static image billboards), Roblox is able to charge advertisers higher CPM rates, much like YouTube or TikTok 📈 2024 Revenue Priority Launching video ads in Q4 '23 keeps Roblox on track to scale advertising revenue in 2024, which was a key pillar of their growth story outlined by CFO Michael Guthrie and Chief Partnerships Officer Christina Wootton at the company's recent Investor Day 👀 Deeper Ad Engagement This is a win for brands who want to reach Roblox's 70M DAUs with the power of video, which can capture audience attention more effectively than static imagery 🗣️ Brand Awareness, Not Direct Response...Yet Video ads are good at raising top of funnel awareness, but marketers won't be able to attribute sales from these impressions until Roblox enables real-world commerce, which they will start testing in H2 2024 🎥 Premium Production Value As the Aquaman trailer below from Warner Bros. Entertainment / DC Comics shows, big-budget video assets can really stand out and impress viewers 🤩 Stars Power Just like any commercial, having celebrities featured attracts more interest from more people. There's a reason stars are paid a lot of money. It's because they drive awareness and sales 👂 Audio Experience Not Perfect The native audio in an experience can clash with the audio from the video ad, which seems like a mistake that leads to a poor user experience for players and brands What video ads have you seen on Roblox? LMK in the comments. Read my full article about Roblox video ads: https://lnkd.in/gpQxT_2y Sign up for my weekly newsletter for more insights about Roblox & brands: https://lnkd.in/g6DFgnXs #roblox #advertising #videomarketing #videoadvertising

The recent Roblox launch marks an important step in the evolution of advertising and media, for a few important reasons: 📈1. Gaming is the fastest growing sector globally. Hands down. 🧑🏻🎤2. It opens up further access to a whole new audience in a whole new (more meaningful) way. If not a little questionable in Itself. 🕹️3. It creates a path for a whole new media landscape, where conventional methods are arguably becoming exhausted. 🦾4. Virtual worlds is where the next generation of consumer will spend a significant portion of their time. And let’s not forget the creative options it presents… Excited to see where this goes. 👀 #roblox #advertising #media

This is huge news! 🗞️ First Roblox tried Brand Collaboration (themed games & events). Then they did Brand Integration (brand product placement in games). And now it’s Brand Advertising (actual video commercials in games). #marketing #videogames #roblox #useracquisition #videoads

Exciting times in the world of advertising! 🎮 In my latest article, I dive deep into the captivating realm of Fortnite advertising—a virtual battleground where brands are vying for attention, loyalty, and the hearts and minds of millions of gamers worldwide. Discover the psychology behind Fortnite's appeal, the savvy strategies employed by marketers, and the delicate balance between enchantment and annoyance in this dynamic landscape. Join me on a journey through the gaming universe and uncover the secrets of engaging an audience that's already passionate about the products they encounter. Whether you're a marketer looking to tap into this thriving medium or simply curious about the future of advertising, this article offers insights that bridge the gap between the virtual and real worlds. Read it now and let's start a conversation about the exciting possibilities of Fortnite advertising! 🚀🎮 #FortniteAdvertising #GamingMarketing #AdvertisingTrends https://lnkd.in/g_ajWkTJ

Out latest blog is live on our site now: 👨💻This is your guide to EVERYTHING you need to know about Roblox Advertising!👨💻 Link below https://lnkd.in/grwR8Ng7

Want to level up your advertising game? Then you need to pay attention to the gaming industry. Just got back from the IAB PlayFronts event, and let me tell you, the potential for advertisers in the gaming space is massive. Here are some key takeaways: • Gaming is more than just entertainment. It's about community, relaxation, social connections, and even commerce. • 40% of gaming advertisers plan to increase their spending to target the 213 million U.S. gamers. • Mobile gaming dominates, with 79% of gamers playing on mobile devices. • Activision Blizzard and Roblox are introducing innovative ad formats to engage mobile gamers. • There's a strong connection between gamers and CTV, presenting opportunities for cross-channel advertising. Check out the full article from MarTech for more insights: "How to reach gamers and understand gaming experiences: IAB PlayFronts" https://lnkd.in/gVwdnutq As a digital marketer, I'm excited to see how we can leverage these trends to create more engaging and effective campaigns for our clients. Happy Tuesday! Let me know your thoughts. Casey Jones Founder, CJ&CO Digital Marketing Agency #gaming #advertising #mobilemarketing #digitalmarketing #iabplayfronts

Get ready to level up! With over 3.2 billion gamers worldwide, spending an average of 8 hours and 27 minutes each week immersed in their favorite games, brands can now incorporate this media into their strategy more seamlessly than ever before. Introducing in-game ads, the ultimate way to reach a highly-engaged gaming audience across mobile, computer, and console video games. In-game ads provide you with a unique opportunity to connect with gamers and boost brand awareness. Level up your advertising game and let the gamers become your brand's most loyal fans! 🎮 #GamingAdvertising #LevelUpYourBrand #InGameAds #EngageWithGamers #GamingIndustry

ROBLOX USERS BATTLE TORNADOES AND RAISE PETS. WILL THEY WATCH ADS, TOO? The Wall Street Journal: Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards Roblox RBLX 1.97%increase; green up pointing triangle  users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic PUBM -3.09%decrease; red down pointing triangle  to help juice sales of video ads on its platform, which averages more than 71 million daily users. Roblox comprises millions of animated, three-dimensional realms that its own users create and hang out in. Most feature games. The company last year began testing a small number of video ads, which appear on virtual billboards only for certain users.  Soon, PubMatic will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older. Realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes. The goal is to “remove friction and make it seamless to buy Roblox ads at scale,” said Stephanie Latham, vice president of global partnerships at Roblox. “We are very intentionally looking for ways to bring our audience thoughtfully to all brands.” Launched in 2006, Roblox went public in 2021 after undergoing a pandemic-fueled growth spurt in users and engagement. The company, which isn’t profitable, monetizes mainly from sales of virtual currency that players use to buy outfits for their avatars, vehicles and other perks.   The push into video ads signals that San Mateo, Calif.-based Roblox wants a bigger slice of spending on U.S. game advertising, which is expected to rise 13.4% to $8.5 billion this year, or 2.8% of overall digital ad sales, according to Emarketer.   “Advertisers, in general, are still far behind in understanding the gaming space and engaging with this audience,” said Dario Raciti, managing director of gaming and esports for ad giant Omnicom Media Group. So far Roblox has taken an atypical approach to advertising by encouraging brands to build their own realms on the platform; make and sell their own virtual goods on it; and host special events, such as scavenger hunts, inside existing realms.  learn more: https://lnkd.in/gRstPnu5 #ai #metaverse #gaming #fashion #investment

📲 I just found some interesting stats that I wanted to share: 🟢 70% of U.S. consumers play mobile games 🟢 They spend 10.6% of their mobile phone time immersed in gaming 🟢 21% of these players rarely or never use social media To me, this represents a great opportunity for brands to engage with consumers within gaming’s highly immersive environment. This can for example be achieved with rewarded ads where a player chooses to watch a video ad or interact with a playable ad to receive an in-game reward. Source: https://lnkd.in/e5Hu43_s #MobileGaming #BrandEngagement #DigitalMarketing #GrowthStrategy

In the dynamic world of gaming, advertisers are discovering innovative and cost-effective ways to connect with players during playtime and gaming-related content consumption. Insights reveal that successful engagement hinges on delivering messages that are not just relevant but seamlessly integrated into the gaming experience itself. By mastering these strategies, advertisers can position themselves to capture the attention of expansive gaming audiences and build brand loyalty in the rapidly evolving landscape of in-game advertising. As the gaming industry continues to evolve, these insights underscore the importance of staying agile, creative, and attuned to the nuances of gamer preferences. #InGameAdvertising #GamingAudience #BrandEngagement #DigitalMarketing