U BEAUTY reposted this
Tina Chen Craig started Bag Snob, her original claim to fame, in 2005. She hustled her way to the front row of New York Fashion Week when “blogger” was still a dirty word and before “#influencer” was in anyone’s vocabulary. Then, in 2019, she did something she never expected to do and launched a beauty product, marking her first step in building a full #beauty brand spanning #skincare, #bodycare and color cosmetics. Called U BEAUTY, the brand launched on NET-A-PORTER in November 2019 with Chen Craig’s original product, the Resurfacing Compound. Based on units sold, it’s still the brand’s bestseller. The product, with various sizes priced $88-$228, is a multi-tasking serum with ingredients including retinol and vitamin C. Typically, these ingredients can’t be combined, but the brand’s patent-pending Siren capsule technology makes the mix possible. On this week’s episode of the Glossy Beauty Podcast, Chen Craig goes deep on everything from starting Bagsnob.com when a “Google domain thing” cost $10 to developing UBeauty’s most recent launch, its Super Intensive Face Oil.
Stacey S.
3mo
Congrats! ❤️ the brand.
Sales Consultant
3moYes, way to go to Tina, our fabulous Dallas gal. xo