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The heart of marketing is behavior modification, and this will remain our focus. – Jennifer S. Nelson #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming

All roads lead to #transmedia, at the crossroads of Interactive Entertainment, IP, and Fan Ownership. More from my colleague Danny as we are actively exploring collaborations with the top founders building at the intersection of web3 and transmedia. This is a large opportunity to bring beloved IP to the mainstream, along experiences that engage fun and #community across multiple formats and devices. Transmedia storytelling goes beyond just expanding or copying stories across different media. It's about blending the story smoothly into various formats for that particular audience. Unlike when the same story is shown in multiple places (like turning a book into a TV series), true transmedia storytelling tries to reveal special parts of the tale optimizing for that format. This not only encourages fans to look for each piece of the story but also creates a deep attachment for the earned revelations of the intellectual property (IP) behind it. https://lnkd.in/eMHGyAHz

Great use of #AR to build brand excitement! Experiences like this are a great way to explore new ways to engage consumers. What’s the most interesting way you’ve seen #AR used by a brand?

How much do you think Mr. Beast is worth if you were to acquire all assets? $1 Billion? More? 👇Some facts: ▶️ +900 YouTube subscribers every hour ▶️ Base viewership for main channel videos is 100,000,000+ ▶️ 281,000,000+ total subscribers ▶️ 35,000,000+ video views per day, a number which is increasing steadily Add in Beast Burger, Feastables, Mr Beast shop & now his creator series. I wonder how much you think he's worth? #digitalmarketing #influencermarketing #videogames

Presented here is a breakdown video that illustrates the process of crafting a social media GIF post for BOOM ROOM, an entertainment center. #socialmedia #graphicdesign #entertainmentcenter

READ! 👇 🤍 With just a single click, broadcast your live performances, events, and experiences to Facebook, YouTube, Instagram, TikTok, Twitch, Vimeo, Twitter, Facebook Pages and Groups, and even custom RTMP destinations. 🤍 Vuyu's robust infrastructure ensures a seamless streaming experience across all platforms. Expand your reach and maximise your visibility with our multi-streaming capabilities. 🤍 Bridge the gap between platforms and connect with your audience on their preferred social media channels. Engage with viewers with merged live comments, fostering community and building lasting relationships. #livestreaming #livestream #marketingstrategy #contentstrategy #socialmediamarketing #contenttips #contentcreator #businesstips #multistreaming #digitalmarketing #contentmarketing #livestreamingapp #influencermarketing #marketingcampaign #gaming #download #ugccreator #UGCcommunity

Twitch Clips Guide – How to Create, Edit, and Share Clips #twitch #twitchclips #twitchaffiliate #twitchstreamer #technews #streamingservice #StreamingNow #blogpost #streamingplatforms #gamers #consumers #onlinestreaming #onlineshows #playgame #playgames #PrimeChat #PrimeVideo #amazonprime #ChatBadge #userexperience #emotes This article will emphasize how to create, edit, and manage the clips for vertical formats and how to share these clips on social media to promote and grow the channel. https://lnkd.in/dDcZuqzr

It’s becoming more and more challenging for brands to stand out in a crowded environment on Twitch 💤 The standard branded overlays are becoming a thing of the norm, so how do you stand out and get communities to get involved, driving that CTA, driving impactful results, setting your campaigns on fire? Here’s how: Our in house technology enhances the streaming experiences with a wide range of features for the overlays, bringing interactive live challenges, leaderboards and more. Creating a heightened excitement during streams, Incentivising the community and the creators to become genuine fans of the brand. With Kairos Live. It’s easy to integrate your brand’s personality and have a physical presence on the livestreams, ultimately helping to build positive audience sentiment and engage with them directly. Take a look at a short clip from our recent work with Disney+ on a campaign to promote the second season of ‘Welcome to Wrexham’ ⚽ #influencermarketing #twitch #creativecampaign

In my opinion, yesterday's Super Bowl ad game was rather weak. All the expected tropes made an appearance: Aliens, talking animals, and celebrities. So many celebrities they were nearly tripping over each other in some spots. It was a battle to bottom of being easily forgotten. Sure some will remember the gags or spectacles but will they remember the brands? For the most part, I doubt it. And that is an issue when you spend that kind of money. You have the world watching but will they care tomorrow? Will they chuckle to themselves and remember that ad when they see your product online or on the shelves? Or will they just move on? Only time will tell. Honorable mentions: “Michael CeraVie” (CeraVie) — This was my favorite use of celebrity because it was fun, relevant, and irreverent. I don’t know if it resonated with their core audience but it was certainly memorable and was an excellent integration with the brand name itself. “Do your lesson, no buts” (Duolingo) — Five wonderful seconds of pure weirdness. According to Duolingo’s own research, it resonated with their current customers and fans. But will it encourage new people to sign up? I think it will certainly make them look up the brand. Dishonorable mentions: “Dunkings” (Dunkin') — While intentionally cringeworthy, this was embarrassing for everyone involved—except for Matt Damon. His performance perfectly represented the viewers' discomfort, but even he couldn’t save this ad. “Couch Potato Farms” (Pluto TV) — Honestly, I don’t know much about Pluto TV or its service but I know I don’t want to big fat couch potato. But that is just me. #superbowl #superbored #advertising #adgame

I watch sports media every morning. It’s almost ritual at this point as discussing the latest happenings across soccer, football, basketball, baseball and golf is a passion of mine. However, when I turned on my TV this morning. The FAST channel I was watching last night was still playing. The scene was two men wrestling as one pinned down the other on a sawmill, his head inching closer and closer to a rotating blade. It was intense! I was intrigued. Out of nowhere, a spider monkey tackled the man off the other, saving his life. Another man walked into the scene and exclaimed “man, you really owe that monkey a banana!” And a fan was born. This odd, hilarious scene came from the show Scorpion. I’ve heard of it but had no intention of giving it a chance as it’s not my cup of tea on paper. However, you give me heroic spider monkeys and cheesy lines and I’m hooked. The only way I engage with this content is through a FAST service. Although FAST has been around for a while, I do believe is has the power to help consumers discover content in a similar way to social media, and of course like cable does too (but without the fees). Having helped launch and brand 4 FAST channels, I’m very familiar with the service, but can not help but find myself more and more interested in the future of the service. Has anyone else explored FAST? Any favorite channels? #entertainment #fastchannels #plutotv #media #streaming #tv #television #engagement #spidermonkeys