TripleLift’s Post

When Australian model Elle Macpherson founded ingestible beauty company WelleCo in 2014, she essentially created an entirely new category. As the beauty-from-within movement gathers momentum, our CEO Leighton Richards sees great potential. He recently shared his perspective on WelleCo's future and the promising prospects of the ingestible beauty category with the The CEO Magazine Global. Read more via the link below. #ingestiblebeauty #ceomagazine #beautyindustry

Isha Ambani to acquire THIS international beauty brand? Here’s what we know

Exciting News Alert! We are thrilled to announce a groundbreaking partnership between Juliette Armand Australia and Home of Aesthetics launched by the amazing Jessica Goldenberg and Sophie Lucas. In our continuous pursuit of excellence and innovation, joining forces with Home of Aesthetics will help bring a new era of convenience and quality to the beauty industry. Here's why this collaboration is a game-changer: - Premium Brands, Wholesale Prices: Home of Aesthetics is your one-stop destination for premium beauty brands at wholesale prices. - Effortless Stocking: Stocking up on essential products and services will now be a whole lot easier. Spend less time sourcing and more time serving your clients. - Diverse Portfolio: From skincare essentials to cutting-edge aesthetic solutions, our partnership offers a diverse portfolio of products to cater to all your clients' needs. At Juliette Armand Australia, we're committed to empowering beauty professionals with the tools and resources they need to thrive. This partnership exemplifies our dedication to elevating the industry and fostering success for all involved. Join us in celebrating this milestone and embrace the future of beauty wholesaling with Juliette Armand and Home of Aesthetics. Together, we're shaping the landscape of beauty one partnership at a time. #JulietteArmandAustralia #HomeofAesthetics #BeautyWholesaling #Partnership #Innovation #BeautyIndustry #PremiumBrands #WholesalePrices

As beauty strategics look to trim the fat in an ever-tightening market, the brand ownership model is shifting once again. While strategics selling off assets is nothing new, the fact that an unusually high number are on the block, combined with the rumored tranche of brands expected to come to market in the coming year, opens the door for other players to increase their participation in beauty — namely private equity. https://lnkd.in/eDRCJN5B

There are so many incredible and diverse brands in the Vidacorp portfolio... it's a challenge to keep up 😉 Drop a comment below sharing your favourite beauty brand and your current must-have product from them! We're curious to know! 🤭 #VidacorpBeauty #BeautyFavorites #BeautyBrands #brandportfolio

Exciting News Alert! We are thrilled to announce a groundbreaking partnership between Juliette Armand Australia and Home of Aesthetics launched by the amazing Jessica Goldenberg and Sophie Lucas. In our continuous pursuit of excellence and innovation, joining forces with Home of Aesthetics will help bring a new era of convenience and quality to the beauty industry. Here's why this collaboration is a game-changer: - Premium Brands, Wholesale Prices: Home of Aesthetics is your one-stop destination for premium beauty brands at wholesale prices. - Effortless Stocking: Stocking up on essential products and services will now be a whole lot easier. Spend less time sourcing and more time serving your clients. - Diverse Portfolio: From skincare essentials to cutting-edge aesthetic solutions, our partnership offers a diverse portfolio of products to cater to all your clients' needs. At Juliette Armand Australia, we're committed to empowering beauty professionals with the tools and resources they need to thrive. This partnership exemplifies our dedication to elevating the industry and fostering success for all involved. Join us in celebrating this milestone and embrace the future of beauty wholesaling with Juliette Armand and Home of Aesthetics. Together, we're shaping the landscape of beauty one partnership at a time. #JulietteArmandAustralia #HomeofAesthetics #BeautyWholesaling #Partnership #Innovation #BeautyIndustry #PremiumBrands #WholesalePrices

In every collaboration, we revel in the beauty of joining hands with remarkable brands. Yet, there's an added touch of elegance when a brand from the beauty industry enters the frame. Here is the crux of the brand, which could give you an idea of what it is. Since 2017, with headquarters in the heart of the beauty and fashion world, Maui Moisture has been ideally situated to bring its tropical island magic to a global audience. Their secret lies in the simplicity of nature. Instead of typical chemically treated water, they start with a unique blend of aloe vera juice and pure coconut water. Moreover, they offer a diverse range of products tailored to different hair types and textures. They have six amazing ranges that will help your hair look and feel its absolute best. Within the tapestry of business collaborations, there are partnerships that truly sparkle. This duo is one of them! Adrit Prasad from BuyMore and Dharmesh from UCL Distributions (authorized distributors for Maui Moisture) came together to weave the magic of this collaboration. We eagerly anticipate the transformation that awaits as we unite to craft a new narrative of excellence. #Collaboration #BrandPartnership #BeautyIndustry #MauiMoisture #HairCare #NaturalIngredients #BusinessPartners #Excellence #BeautyAndFashion #GlobalAudience #Onboarding #ClientEngagement #BusinessGrowth #BuyMore

You might not know Puig but you will know its brands – Charlotte Tilbury, Byredo, Rabanne, Dries Van Noten. The Spanish fashion and beauty conglomerate just announced its plans to go public, which might explain some of its recent moves. Puig’s been on an acquisition streak. In 2020, it acquired Charlotte Tilbury and then in 2022, Byredo. This has allowed Puig to diversify its product range and engage with new audiences that it otherwise wasn’t serving before. A greater strategic advantage lies in the fact that both brands encompass various categories, enhancing their appeal to both investors and consumers. Investors value the heightened security this offers, while consumers welcome the broader array of choices. However, achieving this isn't a simple task. Look at Charlotte Tilbury. It’s known for its founder and namesake, the legendary make up artist who’s worked with the likes of Kate Moss and Mario Testino. The brand has used this expert insight to create an identity around efficacy, which it’s leveraged to go beyond the confines of make up and broaden out into skincare. Meanwhile Byredo gained its reputation through its perfumes. But its sense of prestige around the sensorial and tactile is what really set it apart. Using this as an anchor has allowed the brand to expand into candles and make up, inviting the consumer along for the ride. Puig shows how, for those considering IPO, diversification is a great way to build more equity into your brand. However you decide to do this, having a strong brand identity that goes beyond your product is essential. It creates lasting differentiation, cultivates trust, and means that your brand will continue to resonate with consumers in whichever space you decide to enter.

"In beauty, prestige may be at its peak." I don't agree with this statement, as long as prestige brands are able to bring compelling value-for-money to the beauty market. This means being selective and consistent in every aspect of the consumer experience. It starts with offering innovative products with strong efficicacy credentials. The same goes for retail: "no matter where a brand is selling, it should have a distinct reason for doing so", as is rightly said in this article. Prestige brands playing the long game should always prioritize the selectivity of their retailers rather than chasing volumes. #prestigebeauty #selectivity #valueformoney #innovation

The NDA is an essential tool which allows manufacturers to keep the ideas with the corresponding project or client. It legally constricts those ideas from being passed onto others & acts as a governing document subsequently reassuring the client’s ideas will remain sealed. Formulas are created for clients to specifically match their desired needs & market strategies. When the relationship is open & public, the general masses can place a wrongful opinion on the manufacturer for developing to the specifications of the project or client. Great article!