Toptal’s Post

This article reveals the evolving landscape of trade shows and event marketing, highlighting their continued importance in today's business environment. It underscores the need for companies to adapt their strategies to remain competitive. #marketing

This article reveals the evolving landscape of trade shows and event marketing, highlighting their continued importance in today's business environment. It underscores the need for companies to adapt their strategies to remain competitive. #marketing

So you got people to come to your marketing event. Now what? Learn from expert experiential marketers about their tips for capturing first-party data at branded events. Read or listen to the Marketing Brew resource here: https://trib.al/dv5I8bf

Improve your marketing campaigns with strategic training and expert support. Learn how we recently collaborated with FT Live. The partner events team experienced remarkable growth during the pandemic but needed to improve the team's strategic thinking to achieve their event marketing goals. To overcome this, the Head of Marketing sought the expertise of an experienced and impartial partner, reaching out to Sharp Thinking for external support. Discover how Sharp Thinking worked with the team over several months, providing the training and support needed. https://lnkd.in/e6n9vTNd #b2bmarketing #businesstobusiness #ukbusiness #marketingtraining

Identifying and understanding market nuances in each country presents many challenges for BMT’s Group marketing team and can make all the difference to the success or failure of a campaign. The team wanted to create more collaborative connections with its businesses that would successfully set and manage expectations while helping to build better interactions in future. EC-PR’s proven success in developing multi-national global PR strategies meant we were well-equipped to deliver BMT’s objectives. We proposed a solution that would engage BMT’s subsidiaries and help to refine marketing activity in each region while maintaining global brand consistency. We LOVE the folks at BMT - it's an enduring love affair...quick switch back to corporate speak before someone notices 😁💌 #publicrelations #techpr #marketing #BeDistinct #globalbusiness

Are you ready to showcase your global marketing prowess on the world stage? The Effie Awards Global Multi-region is BACK, and it's your time to shine! Showcase your brand's impact on a global scale and let the world know why your strategy stands out among the rest. Global Multi-Region is a program designed to celebrate the effectiveness of your campaign in at least four countries across two or more worldwide regions. We're not just looking for success in one region or country – we want to see how your strategies resonate and deliver results on a global level. Entry deadlines are approaching fast: June 24th and July 29th. Enter here: https://bit.ly/445G84g

At Digital Influence, we aim to do more than just offer great digital marketing. 🌟 Last week, we hosted our first Lunch & Learn of the year with Richard Smith, focusing on creating a high-performance culture to set our clients and their teams up for more wins in 2024. These events are fundamental to our mission. We aim not just to help our clients and their teams reach their targets but also to exceed them, underscoring our commitment to collective growth and shared success. 📚 #marketingnz #digitalmarketingnz #businessnz #contentmarketingnz #videomarketingnz #SmallBusinessNZ #salesnz #mindsetmatters

Are you or your team facing roadblocks with your social media KPIs? Revolutionize your online presence and skyrocket your progress with our Social Media Strategy Summit 2024. 🚀 Happening on February 5-6, 2024, at JW Marriott Hotel, Kuala Lumpur. Ready to transform your approach? Request our brochure at registration@mindzallera.com to get more details of the conference. Take the first step towards unparalleled growth. 🌐✨ #SMSS24 #Mindzallera #socialmedia #marketing #conference #learndigitalmarketing #upskilling

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Today, brands must provide opportunities that give customers the full event experience in digital form—while avoiding the potentially detrimental drawbacks of digital experiences such as Zoom fatigue. Read this aricle to discover that key steps include removing silos from their teams, focusing on their user experience and—in some cases—taking inspiration from the latest social media platforms to inspire their next event.

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Today, brands must provide opportunities that give customers the full event experience in digital form—while avoiding the potentially detrimental drawbacks of digital experiences such as Zoom fatigue. Read this aricle to discover that key steps include removing silos from their teams, focusing on their user experience and—in some cases—taking inspiration from the latest social media platforms to inspire their next event.