Tony McCune’s Post

The word is out: read all about our newly announced Life Sciences Cloud — a trusted, secure platform purpose-built for pharmaceutical and medical technology organizations to help speed up drug and device R&D, enlist and retain resources across the clinical trial journey, and leverage AI to deliver personalized experiences to customers. Life Sciences Cloud will build on our 20+ years of innovation for healthcare to help our customers manage the complexities of developing and delivering life saving therapies to their customers, all on an end-to-end platform - from clinical through commercial.

ZS recently spoke with executives at 91 pharma, medtech and healthtech firms, exploring their investment plans and the difficult challenges they face in their companies regarding software as a medical device (SaMD). A short and interesting read: https://lnkd.in/eYpKHrAP Thanks to my colleagues Maurice Solomon Daniel Weinstein Eriola Kruja Carrie Olson and many others for helping to edit and contribute.

This is just amazing! What a great announcement. Putting the #PateintAtTheCentre We’re so proud of our newly announced Life Sciences Cloud — a trusted, secure platform purpose-built for pharmaceutical and medical technology organisations to help them speed up drug and device R&D, enlist and retain resources across the clinical trial journey, and leverage AI to deliver personalised experiences to customers. Life Sciences Cloud will build on our 20+ years of innovation for healthcare to help our customers manage the complexities of developing and delivering life saving therapies to their customers, all on an end-to-end platform - from clinical through commercial. #SalesforceAI #LifeSciencesCloud #HealthcareAI

Revolutionizing Healthcare with Gen-AI & OpenBots. Building a digital workforce to manage with all your systems. In the world of healthcare, interoperability is key. Hospitals, labs, and pharma institutions face the daunting task of integrating vast amounts of data into enterprise systems like Epic or Athena. Enter Gen-AI and OpenBots - the dynamic duo revolutionizing this process. Register to our LinkedIn Webinar: https://lnkd.in/ec_XFB7q With Gen-AI's advanced document processing, healthcare providers can seamlessly navigate through complex data, enhancing patient care and operational efficiency. OpenBots automates the data integration, ensuring accuracy and speed. Imagine a world where patient records, lab results, and pharmaceutical research data flow effortlessly into your systems, fostering a more connected, efficient healthcare environment. That's the power of Gen-AI and OpenBots in action! #HealthcareInnovation #GenAI #OpenBots #Interoperability #DigitalHealth #LifeSciences

The shift from passive care to active patient collaboration is crucial. Pharma companies can play a pivotal role by integrating patient insights and experiences into their strategies. By partnering with Smart Patients, pharma can: -Enhance patient engagement through meaningful interactions. -Support personalized medicine by understanding patient contexts and needs. -Drive innovation by incorporating real-world patient feedback into their development processes. This collaborative approach improves patient outcomes and drives innovation and trust in the healthcare ecosystem. For more information on partnering with Smart Patients: https://lnkd.in/gfCajwad

🔍 Is Pharma Ready for the Digital Health Revolution? 🔍 🤍🤍🤍 Digital health is rapidly evolving, transforming patient care, and challenging traditional pharmaceutical sales and marketing strategies. ☝️ But are we, the pharma industry, truly ready to embrace this revolution? 🔶 The digital health market is projected to exceed $500 billion by 2025, driven by advancements in telehealth, AI diagnostics, and drug delivery systems. This growth demands a shift in how pharma companies approach sales and marketing. 🌟 Adapting to this new landscape means: [1] Reevaluating our sales force's role. [2] Investing in digital literacy. [3] Exploring partnerships with tech companies. It's an exciting yet challenging time that necessitates a mindset shift from traditional methodologies to innovative approaches. As we navigate this digital transformation, we must stay ahead of the curve, understanding that the ultimate goal is improving patient outcomes. Let's engage in this journey together, reshaping our industry for a healthier tomorrow.

At the forefront of patient-centric innovation, Impetus Digital's proprietary platform is reshaping how pharma companies interact and learn from patients. Dive into a new era of patient engagement! https://hubs.la/Q02cbkFj0

Patient Experience Data can influence and inform at all stages of the product lifecycle. Building on the insights from our recent webinar, "Patient Data: From Data to Decisions – Maximizing the Impact of Patient Experience Data in Pharma," we will continue to highlight the transformative power of patient experience data in driving strategic decisions at various key stages. We begin with its crucial role in early stage drug development.   Follow Origins - The Patient Focused Specialists as we continue to shine a spotlight on the importance of PED in all stages of the product lifestyle; on our campaign to enlighten and demystify the concept of PED!   #PatientEngagement #PatientInsights #PatientFocus

Introducing our latest blog 📣 Mastering objection handlers is essential for driving success in market access activities within the pharma and MedTech industries. Priscila Mazzola, PhD, Head of Value Communication at MAP shares four essential tips for effective objection handlers in this blog. Discover our expert tips for crafting compelling objection handlers – paving the way to successful reimbursement. Read more here: https://lnkd.in/eExMHvuA #blog #objectionhandlers #ValueCommunication

Harnessing the Power of Real World Evidence (RWE) on the Salesforce Platform: Explore the transformative potential of RWE in clinical operations with Cloudbyz's solution. 🖥️ Learn how RWE, derived from real-world data sources, can provide valuable insights into treatment outcomes, patient safety, and healthcare effectiveness.🏥 Discover how Cloudbyz's solution, built on the Salesforce platform, enables organizations to leverage RWE for evidence-based decision-making. Access the resource here: https://hubs.li/Q01ZZwXh0 #CTMS #eTMF #EDC #RTSM #SafetyPV #Pharmaceutical #Biotechnology #MedicalDevices #Diagnostics #Cloudbyz #ClinicalTrials #RWE #Salesforce