Tony Ficarrotta’s Post

We’re hiring! Yes, we are. Our subsidiary, Clixnet (https://clixnet.com), is looking to bring on some salespeople. Channel partners are always welcome too! This is a 24 year-old AI that specializes in advertising. We’ve developed a number of platforms over the years and Clixnet is the one we’re growing at the moment as it answers a current, and burning, market demand: How to grow brand awareness with shrinking ad budgets?   We have another AI platform currently in stealth mode that will forever change the IVR/call queue world; we’ll be hiring for that one shortly. Imagine being able to have an actually useful conversation with an AI at your bank/public utility/cable company/etc., to where you actually make progress without having to scream, “GET ME TO A PERSON!” Yeah, that’s coming too.

How can I help you?

Ever been caught off-guard by unexpected leadership requests for time-sensitive advertising? At 97th Floor, we know that speed and efficiency are vital, but we also believe in doing things the RIGHT way. Madison Moulder shares 7 steps to maximizing one-off campaign effectiveness: 🎯 What is a One-Off Campaign? It's any campaign outside of your usual initiatives - think new feature launches, major industry news, or promoting company events. Despite the challenges, these campaigns offer a GOLDEN opportunity to understand your personas better. 🔧 Our 7-Step Process for One-Off Campaigns: 1️⃣ Proactively Uncover Upcoming Requests - Stay ahead of the curve! 2️⃣ Set Expectations - Everyone should be on the same page. 3️⃣ Align Messaging to Persona Needs - It's about their pain points, not just our features. 4️⃣ Uncover Early Insights & Optimize - Always be ready to adapt. 5️⃣ Follow Up on Nurture Sequences - Keep the engagement going. 6️⃣ Consolidate Learnings - Document EVERYTHING. 7️⃣ Reflect on the Campaign - Ready for the next one? We are! Don’t just scramble to meet short deadlines, strategize for them! 🔗 Full article linked in comments

Out there in a dark corner of the internet are many Facebook Ad "agencies" who are secretly going to Facebook Groups and asking questions about how to run your campaigns. Really simple questions too. That's fine and all - we've all got to learn from somewhere and do something for the first time - but do you really want to risk your ad spend on a newbie who doesn't understand the difference between objectives? You need to make sure you are asking questions of your agencies that show they can handle your account with ease. Show you case studies and examples of work they have done before and get them to talk about it to your verbatim first before you sign. Don't risk it because you want to hire cheap and if you need advice on hiring a an agency, you know where Aunty Vicki is.

In case this could be useful.

Next level problems here at the core of what makes TTD successful (translation: super high visibility and impact). Come work on Kevin's team.

If any of your upcoming content starts with “exciting news!” The next word should be “you.” Not exciting: ❌ We did this ❌ We won this ❌ We’re launching this ❌ We hired this person Exciting (maybe): ✅ You have access to this ✅ You have this problem, we've solved it, and the cost is a steal ✅ You don't have to stress about ___ anymore ✅ You can join our team because we're hiring, and the salary range is __[something above average]___ Most of the "exciting news" you have is probably only exciting for your mom, dad, aunts and uncles and best friends, and that's why it probably belongs on Facebook. If you mistake it for marketing material, people will get used to tuning you out.

It makes me so proud to see the 9/8 Central social team thriving 🙌 and there's nowhere to go but up, truly. So, if you've got a passion for content and teamwork, consider joining our team. This is a great role if you're: 💪 a multitasker: you like every day to be a little different 💅 a perfectionist: you don't mess with low-quality anything and are very proud of your work 🤝 a team player: you will be led by the best (aka Kyle Juell), and you're ready to collaborate, grow, and work hard...not just on your tasks, but on yourself, too 💡 a little bit creative, a little bit analytical: we're here to inform and entertain...but get results, too 👍 disciplined: social moves fast and you should too...but you're able to slow down and make sure boxes are checked, i's are dotted, and t's are crossed. Are you or someone you know a good fit? Take off that hat and toss it in our ring.

Please share and spread the word!

Why you need to hire a full time marketing team 🕴🏼🕴🏼💃🏼 EVERYTHING is content : get into the habit of posting everyday a few times a day. If you just record everything you do then you will have ton of content to post. DELEGATE your tasks : you need to focus on MMAS. Hiring a team to do the posting and editing for you can leave you to do the things that will make you more money 💰