Are retailers moving fast enough as they build out retail media? Are they setting themselves up to be self-sufficient? Get ready for part 2 of our #RetailMedia series on the Middlemen...we talk about how retailers have begun the process of in-housing their technology, and their slow slide toward becoming digital publishers. Why is it happening slowly? Because display ads on retailers never really worked. We also cover Costco's launch of its Off-site retail media offering, and how (this part is a rant) unsophisticated press coverage is stuck treating all retail media capabilities as one monolithic thing, and holding back an understanding of the business. Some shout outs to Mark Williamson of Costco Wholesale and Michael Halverson of Albertsons Media Collective in this episode as well as a lot of talk about the rise, fall and dispersion of talent from Quotient to the rest of the retailers and vendors who are building out retail media. Spotify https://lnkd.in/esFZiWqY Youtube https://lnkd.in/eW_uHuKZ
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And here comes another edition of our Middlemen Podcast: Episode 5 overall and Part 2 of our 3 parter on retail media titled "The Current State of Retail Media" from Tom Limongello and myself. Last week in Episode 3, we explored the origins of retail media and next week we'll look ahead and make predictions about the future of retail media. Back to this week's discussion where we touch on - Costco's recent retail media announcement - The movement for retailers to inhouse existing adtech from companies like Kevel, Criteo, TTD and others. - How the Quotient Alumni Network seems to be the connection point across all retail media efforts - And a rant from yours truly about how everyone is misusing the network moniker with retail media
Are retailers moving fast enough as they build out retail media? Are they setting themselves up to be self-sufficient? Get ready for part 2 of our #RetailMedia series on the Middlemen...we talk about how retailers have begun the process of in-housing their technology, and their slow slide toward becoming digital publishers. Why is it happening slowly? Because display ads on retailers never really worked. We also cover Costco's launch of its Off-site retail media offering, and how (this part is a rant) unsophisticated press coverage is stuck treating all retail media capabilities as one monolithic thing, and holding back an understanding of the business. Some shout outs to Mark Williamson of Costco Wholesale and Michael Halverson of Albertsons Media Collective in this episode as well as a lot of talk about the rise, fall and dispersion of talent from Quotient to the rest of the retailers and vendors who are building out retail media. Spotify https://lnkd.in/esFZiWqY Youtube https://lnkd.in/eW_uHuKZ
Retail Media Part 2 - The Current State by The Middlemen Podcast
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Check out the latest episode of "Retail Media Unplugged" by the Path to Purchase Institute, featuring Megan Ramm from Uber and Thomas Bernal from Criteo. They discuss the promise of retail media, fragmentation in the space, and the importance of looking beyond short-term sales. Watch now - https://lnkd.in/gFAtK4DF #EnsembleIQ #retail #media
Retail Media Unplugged, Episode 5
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We are back for Ep. 3! We focus on Tom Limongello's long career in Retail Media to get into the origins of it. Yes - that means Retail Media and RMN's have actually been around a lot longer than most people realize. So for those wondering where did it all come from - tune in for a listen of this week's episode of the Middlemen Podcast! #adtech #ecommerce #retailmedia
Today the Middlemen are starting our series on #RetailMedia ! There's a persistent narrative out there that retail media is new, but it's not. By going back far enough we can show there was a fully functioning retail media ecosystem in and around stores before we digitized it. The roots come in terms like #TradeMarketing #ShopperMarketing #CoOpMarketing and in this episode, Todd Sawicki and I go back 100 years to understand the conditions that started the relationships between brands and retailers. BTW, we don't as far back as Adam Heimlich goes in his fantastic google antitrust podcast which starts at the Civil War (definitely check that out). We *do* go back to how Piggly Wiggly invented the Supermarket and in-store shopping behavior, which was first detailed in a book called the Secret Life of Groceries. We'll also come full-circle in future episodes in this series to look at how today digital retail media tactics are both coming back into the store as Andrew Lipsman has shown in his recent posts, as well as how retail media is extending further into the world of Tom Triscari's gravity theory of data trades. But for now, a little history lesson that I've lived through with my colleagues at Unilever and at Crisp and Quotient. https://lnkd.in/eb_w5Ngx
The History of Retail Media by The Middlemen Podcast
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Today the Middlemen are starting our series on #RetailMedia ! There's a persistent narrative out there that retail media is new, but it's not. By going back far enough we can show there was a fully functioning retail media ecosystem in and around stores before we digitized it. The roots come in terms like #TradeMarketing #ShopperMarketing #CoOpMarketing and in this episode, Todd Sawicki and I go back 100 years to understand the conditions that started the relationships between brands and retailers. BTW, we don't as far back as Adam Heimlich goes in his fantastic google antitrust podcast which starts at the Civil War (definitely check that out). We *do* go back to how Piggly Wiggly invented the Supermarket and in-store shopping behavior, which was first detailed in a book called the Secret Life of Groceries. We'll also come full-circle in future episodes in this series to look at how today digital retail media tactics are both coming back into the store as Andrew Lipsman has shown in his recent posts, as well as how retail media is extending further into the world of Tom Triscari's gravity theory of data trades. But for now, a little history lesson that I've lived through with my colleagues at Unilever and at Crisp and Quotient. https://lnkd.in/eb_w5Ngx
The History of Retail Media by The Middlemen Podcast
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Exciting News! Our 5th episode of "Retail Media Unplugged" is here! Join us as we dive deep into the world of retail media with two industry experts. In this episode, P2PI had an enlightening virtual chat with Megan Ramm, the global director and head of CPG partnerships at Uber, and Thomas Bernal, the senior director of global enterprise solutions at Criteo. Cyndi Hitchens explores the immense potential of retail media, dissecting the challenges posed by fragmentation in this dynamic space, and most importantly, we shed light on long-term strategies that go beyond short-term sales. Don't miss this episode if you're passionate about the future of retail and the power of media within it. #RetailMediaUnplugged #RetailInnovation #IndustryInsights
Retail Media Unplugged, Episode 5
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Retail media seems poised for unstoppable growth. Listen to this recent episode of The Daily where marketers at Walmart Connect discuss how retail media is offering unprecedented activation opportunities for brands to upgrade the shopping experience for their customers and build on their sales momentum. #EngagementTips #BrandStrategy #RetailMarketing https://bit.ly/3Vnsre8
EMARKETER Podcast: The Daily: How retail media unlocks brand building and whether there are enough retail media dollars to go around
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"Transparency is the cornerstone of how we operate - from measurement to audiences." - Parbinder Dhariwal. Check out the latest The CPG Guys episode (https://cvs.co/3J1HQtR) as we discuss everything from CMX's POV on data standardization to Path to Purchase Institute's latest retail media trends - (https://cvs.co/3vN8XWh).
Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal
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🛍️ “Some retail media is merchandising, full stop. It is not media in the traditional sense. It's not meant to move the heart in an effort to eventually change the thinking and drive a purchase. It's there at the point of purchase for a consumer” ⌚ It’s time to click play and listen to the latest episode of the Retail Media Moguls with Stuart Adamson to learn how to your retail media consumer data can be measured! Our guest on this episode is David Pollet, the CEO of Incremental - the neutral retail media measurers 📐 🎙️ Learn how data measurement of your campaigns go beyond the storefront, and how innovations like Connected TV are giving brands more reach than ever before Listen to the full episode with the link below 👇 #retailmediamoguls #retailmedia #platform195
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We eat, sleep and breathe retail media. So when Bill Wilson of the Off the Shelf podcast from Supermarket News wanted to chat, our VP and CMO Chadwick S. Fox was ready. A few highlights: ⚡ How we help brands opt in to reach America’s rural customer. ⚡ The first-party data and closed-loop difference. ⚡ Insights on the power of offsite. ⚡ Why unduplicated reach matters. Watch the full interview: https://lnkd.in/eHXHW_Q5
Dollar General’s unique twist to retail media
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How is digital commerce shaping the future of retail? 🛍️ Hear from retail analyst and author, Natalie Berg, and our Chief Commercial Officer, Nick Ryan, as they discuss: ✅Key disruptive influences in retail and ways of navigating the turbulence ✅Changing consumer expectations in light of the proliferation of digital channels ✅Amazon’s end game in Grocery ✅Evolving digital commerce and its implications on suppliers Listen to the full podcast here 👉 https://lnkd.in/geAx2tp4
Sales Director, CPG at Quotient Technology Inc.
1moGood listen Tom Limongello, and a fun walk down recent memory lane for any Q-Crew who rode the Retail Media v1.0 wave!