Tom Arundel’s Post

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I remember watching my first session replay around 15 years ago, when I was managing digital analytics for a Fortune 500. It was an eye opening experience to witness the struggle and pain of the user mousing back and forth, rage clicking, hitting the back button, scrolling and ultimately exiting the website we believed was so perfect. It was that moment I knew replays would become a critical tool in our data arsenal to uncover customer friction. But the time-intensive nature of reviewing replays left us struggling to pinpoint the root cause behind customer drop-off. Well, how times have changed! 🌟 Today, I'm thrilled to announce the launch of #FelixAI! 🌟 FelixAI revolutionizes the game by instantly distilling user intent and behavior from any session (web or app) into brief, insightful text summaries. Gone are the days of sifting through mountains of quantitative data, followed by hours of reviewing session replays, only to be left guessing the "why." With FelixAI, you get concise, actionable snippets that shed light on what customers were aiming to achieve and why they encountered hurdles along the way. And the best part? It seamlessly integrates with call centers, Voice of Customer surveys, and more. Imagine the possibilities: 🔍 Product managers can now quickly identify and address funnel drop-offs. 📞 Call center agents can have an instant summary of the customer's digital actions so they can anticipate their needs before a word is even spoken. As a recovering digital analyst, I am genuinely thrilled to introduce #FelixAI to my friends and colleagues across the digital community. Say goodbye to endless replay watching (unless, of course, you secretly enjoy it 😉). Embrace the future of customer insights with FelixAI! #FelixAI #DigitalAnalytics #CustomerInsights

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