Amazon has 10,000+ Product Managers
Google has 6,000+ Product Managers
Meta has 3,000+ Product Managers
A product can be anything from a small, game-changing product or just a feature of a product based on what is the focus point.
For example, Facebook (Meta) is not a product.
Facebook Photos, News, Messages, Comments, etc are individual products with individual product managers.
Additionally, for News, they are also having multiple product managers for Ranking, Advertisement, and many roles.
You can have a product manager for individual platforms like Website, iOS, Android. Who solely focuses on making the product as a whole, feel right to the user.
The takeaway is that a product can be as big as the whole picture or as small as a single feature. It all depends on how you slice it!
Diving responsibilities and focus points allow product managers a ton of flexibility to focus on what matters most: building things people love to use.
How many Product Managers does your team have?