President & Founder @ Indicate Media | Veteran Communications Executive | B2B Tech & VC Storytelling Expert
B2B tech companies don't need to comment on every trend—even when it feels like maybe they should. We are often asked if X company should be part of a trend story or risk missing out on a great opportunity to garner press attention. We always consider three specific things when recommending if a company should comment on a trend. Find out what they are in the video below.
Some businesses seem like they almost don't want to grow — like they're hellbent on singing a one-note song called "All Product, All The Time." 🚫 When companies croon this tune, they're often falling into two traps: ☝️ Believing that the only things customers care about are solutions ✌️ Thinking that B2B tech companies don't need a personality Want the full scoop? Head to our blog. https://hubs.la/Q02h328q0 #earlystage #b2b #brandmessaging
B2B Consultant + Speaker I Go-To-Market Strategist For Small to Mid-Sized Professional Service Firms I Founder - Legacy, The SME Leaders Circle I Customer Acquisition, Growth, & Retention Via Buyer “AIR” Driven Approach
🔐 Unlocking the Secrets: Revealing the Trusted Sources B2B Tech Buyers Rely On! 🌟 Exciting News! 🌟 I'm thrilled to announce the release of my latest article, "Technology Buyers: Most Trusted Research Sources.” In this article, I delve deep into the world of B2B tech purchasing, uncovering insights and sources as to how B2B tech buyers actually buy. I also provide recommendations for specific actions your firm can undertake immediately to improve your firm’s performance. Whether you're a CEO or business Owner of a tech firm or a marketer, this article is your key to understanding the ultimate factors that influence B2B tech buying decisions. Read the full article here 👉🏾 https://lnkd.in/gVdh5j4s #b2b #technology #smallbusiness #marketing #sales
Unlocking Success in B2B Tech! 💻 In this insightful snippet, © Al Torres sheds light on the crucial role of specialization for B2B founders with technical backgrounds. Identify your niche and carve out your space in the market. What area do you want to own? Define your expertise and make yourself indispensable. 🎯 Streamline your approach and make it easy for clients to engage with you. Clearly outline your structure, offerings, and value proposition. 💼 💬 How do you differentiate yourself in the crowded tech landscape? #B2Bmarketing #techindustry #businessstrategy #snackable_idea
Some businesses seem like they almost don't want to grow — like they're hellbent on singing a one-note song called "All Product, All The Time." 🚫 When companies croon this tune, they're often falling into two traps: ☝️ Believing that the only things customers care about are solutions ✌️ Thinking that B2B tech companies don't need a personality Want to learn more? Head to our blog. https://hubs.la/Q02vGHWS0 --- #earlystage #b2b #brandmessaging #productmessaging
CMO | Athlete | Ex-Software Engineer — I’m none of these things. Just another marketer trying to figure out how to grow B2B tech brands.
i have a bone to pick with B2B tech companies who operate in saturated markets. specifically, with the ones that don’t even try to differentiate. yeah, you have an offer with obvious value. and multiple companies are successfully doing pretty much the same thing, so you don’t need to spend time validating your product or service idea. seems like an easy model to work with. but doesn't it bother you that customers perceive your company similarly to the competition? talking to B2B tech leaders and founders, i haven’t met one who doesn’t want their company to be different. however, many can't even say how they differ from the rest beyond: “we do it better ”. and they market their companies as if they are the only ones doing what they do. here’s the thing — trying to be different by calling yourself “the best”, “top” or “leading” based on your awards and recognitions is subjective. you’re not the only one to believe their offer is the best. and there’s definitely no definition of “best” to back up your claims. instead, you need to give customers a tangible reason to choose your business over others. - deep expertise in a specific industry, business, or job - a specific approach to solving your customer’s problems - a perspective on industry best practices that others don’t talk about differentiation is a fundamental step in your business. if you don’t get your special unique value into the spotlight from the early stages, your buyers will have nothing to rely on when choosing between you and another vendor (except pricing).
I Guide B2B Small To Medium Manufacturing and Service Companies to Increasing Their Sales Income.
B2B Success: Happy Innovation and Creativity Day! The best B2B successes come when we have to pivot and dig into a creative brains for a better, stronger, higher value, more creative solutions to better serve our customers! Slow down and allow yourself some creative space! Unleash your imagination! Today marks World Creativity and Innovation Day, a global celebration encouraging everyone to embrace their creative potential. 🌟🎨 Whether you're in art, science, education, or business, today is about thinking outside the box and bringing new ideas to life. Creativity and innovation are the engines of progress, driving us to explore, invent, and design a better future. So, take a moment to sketch, brainstorm, prototype, or simply dream up something novel. Every idea, big or small, contributes to our collective creative journey. Go for it, jump in the water! 🚀 #CreativityAndInnovationDay #UnleashCreativity #Innovate #ThinkBig #CreativeMinds #InnovationJourney #IdeasIntoAction #CreativeSolutions #InspireChange #ImaginationUnleashed #CreativeCommunity #InnovativeThinking #CelebrateCreativity #WorldInnovation
Case studies provide great content that showcases your #B2B tech's capabilities to solve an #industry problem. Our experts can use their Rolodex of contacts in the trades to help get your study placed in the right publication. If you're interested, give our experts a call at (865) 977-1973. #growyourbusiness #PRpartner #publicrelations #EastTennessee
Founder @ PV Growth Partner | Growth Partner for Irish & UK B2B IT Companies | Building client acquisitions systems that accelerate business growth, done-for-you, guaranteed.
In this short video, I discuss the 3 options Irish B2B tech companies have when it comes to growing their company. Option number 1 is what most businesses do when they’re looking to grow but as I explain in the video, has numerous pitfalls worth considering before going down this route. There’s big costs involved with no guarantee that it will actually work. Option number 2 is also common among B2B tech companies, following a “build and they will come approach.” Reading this particular option out loud, as discussed in the video, sounds crazy but businesses do actually take this option and pray everything will work out. Option number 3 is a new approach in the Irish B2B technology space that doesn’t involve expensive hires or formulating growth plans. And unlike option 1, there is a guarantee. Would love to know your thoughts on which growth option your business has chosen and would you choose another now looking back?
Ever wonder why some B2B tech companies are all about that growth life? 📈 It's not magic. It's about nailing the basics. And guess what? You can do it too! Check out https://lnkd.in/gb68ezEC for more growth goodies. 🚀 #SalesGrowth #B2BTech #SalesStructures #B2BTechSalesOS
Senior Director, Corporate Communications at Listrak
2moSolid advice, Todd!