Todd Parsons’ Post

Some interesting things to consider before rushing to use all the new Ai AD platform tools.

The eCommerce landscape is changing rapidly with the rise of AI. Stay informed with Finch's blog post and podcast on the impact of AI on product feeds. #AI #eCommerce #ProductFeeds https://hubs.la/Q01Nzwd40

Discover the potential of AI in eCommerce with Finch's blog post and podcast on the impact of AI on product feeds. #eCommerce #AI #ProductFeeds https://hubs.la/Q01NzG9c0

Embrace the unprecedented power of #GenerativeAI altering the paradigms of search and advertising. We're buckling up for a wild ride into the future of digital advertising, and you're invited! 🚀 The Bing Chat feature, powered by #AI, has revolutionized the way we search online. Data shows that this new approach allows users to make decisions about half the time quicker than traditional search methods. This game-changing tech is transforming user interactions, providing an engaging way of retrieving information, and guess what? Users love it! As we stand on the brink of this digital transformation, it's crucial to leverage these advancements effectively to unlock their full potential and offer more satisfying experiences to consumers. How are you integrating AI in your marketing strategy? Stay tuned for the comprehensive exploration of #ArtificialIntelligence in our upcoming generative AI webcast. The future is here, let's embrace it together!"

 The era of AI in retail media is here. Albertsons Media Collective head of media, creative and operations Michelle Kircher-Weiskittel outlines why you need to break free from time-consuming manual approaches for media planning and embrace efficiency using AI. #sponsored https://lnkd.in/e8u6NH3i

Automation is key to driving success in #AdTech. Learn about the recent updates to our #AI technology: https://lnkd.in/e23nPaTE Our R&D has been expanding its efforts to help clients harness the power of our advanced AI engine and maximize campaign performance. 🚀 #commercemedia

I cannot overstate how important it is that organizations proceed with caution when it comes to untested technologies. In many ways, AI contributes to inherent biases and flaws present in the dataset it is pulling from. This means that datasets get treated as “the whole” instead of “the whole of what has been measured.” #AdTech #Innovation #AI #AIRisk

Microsoft Advertising’s recently launched Retail Media Creative Studio, powered by generative AI, is set to supercharge banner ads’ growth in retail media programs. Learn more about this transformative solution: https://lnkd.in/dqZHX4P8 #BannerAds #RetailMedia #MSFTAds #GenAI

Through the emergence of #AI, the advertising space is primed for a major transformation in 2024. Platforms like Lily AI and Contentsquare provide brands and retailers with artificial intelligence that drives augmentation and automation. Learn more in Vogue Business: https://bit.ly/47IpWpz #retailtech #retailnews

Are you ready to see how Google's latest AI advancements at are making search smarter and more intuitive than ever? Here's the latest of Gemini AI and AI Overviews from Marketing Live 2024 #GoogleAI2024 https://lnkd.in/g3dVnNbU