ThinkMedium’s Post

The Cookieless Future Is Looming! 🚫 🍪 We recently sat down with Teads’ Natalie Bastian and Simon Klein at Cannes to discuss how the impending end of third-party cookies is shaping the future of digital publishing . Despite the urgency, only 32% of publishers are actively preparing for this seismic shift, according to a Teads survey of 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. 🔗 Read more on AdMonsters: https://bit.ly/3zITw35

"Allowing MFA publishers, with scraped, low-quality and AI-generated content and traffic arbitrage tactics to share the same transactional space as esteemed publications is not just flawed logic; it’s indefensible." Andrew Casale, President & CEO of Index Exchange pens a call to action for the digital advertising industry to remove MFA sites from the ecosystem in AdExchanger. Hear Andrew speak more on this topic at Advertising Week Europe this Wednesday at 3pm. https://lnkd.in/e-DiCRDX

The Trade Desk launches The Sellers and Publishers Report, highlighting trends in open internet advertising, revealing the shift in consumer time spent online, and showcasing the top 100 advertising publishers globally. Read the Latest full News - https://lnkd.in/dTzm6Nur #martech #martechedge #advertisingtrends #report #adtech #businessgrowth #innovation #transformation #technology

I recognize and embrace that I sell ad tech software and services to publishers — but, I also feel the need to point out that our toolset and business model functions differently from the solutions that the market has provided to publishers previously. In the HTL view of the world, publishers are not products to be resold, they are customers. Jana Meron captures and describes many of the legacy dynamics HTL needs to overcome when bringing our rev-ops software and solutions to publishers. HTL's products and services drive rev-ops efficiencies for digital publishers; they don't squeeze the margin even more. https://lnkd.in/eJmHysUb #PublisherRevOpsCommunity

Advertising, love it or hate it, determines what kind of content people all over the world have access to. Let's give them access to better content by improving advertising's supply chain, where fat ad network margins are still the #1 culprit of adding more in cost than they do in value. I think this is the most important and misunderstood topic in our industry, so I wrote an op-ed about it in The Current: https://lnkd.in/eVFxsKKA Also looking forward to speaking about this today at #dmsbyluma with my friend Lou Paskalis.

The Digital Markets Act, commonly known as the DMA, has quickly emerged as a central point of discussion for companies doing business in the European Union. This regulation, which aims to ensure fair competition in digital markets, also has implications for the advertising industry. In the new blog post, Ziga Komac briefly outlines the essence of the DMA and introduces iPROM's independent advertising solutions as an effective tool for navigating this new and dynamics digital environment. >> https://url.iprom.si/-9 #DMA #DigitalMarketsAct #datamanagementsolutions #ipromprivatedmp #SovereigntyMatters #ipromadtech #independenttechnology

The ad tech supply chain has become bloated and inefficient. Advertisers and publishers are concerned about a variety of issues including inventory quality (MFA), data leakage, and ROAS implications of the “ad tech tax”, among others. In this no-holds-barred discussion, key industry insiders will address how to make the process of programmatic ad buying more accountable, less wasteful, and far less commoditized for publishers. https://lnkd.in/ensugEZk #dmsbyluma Fixing The Supply Chain Leaders Paul Bannister, Raptive Andy Batkin, Duration Media LLC. Jed Dederick, The Trade Desk Chris Kane, Jounce Media Lou Paskalis, AJL Advisory Robin Steinberg, PubMatic

It's time for another edition of Prebid Pulse! Make sure to check this weeks news and stay up-to-date with all the latest information from the world of AdTech. #PrebidPulse

The Trade Desk's bold declaration of the industry's 100 most premium publishers made us realize that LiveIntent's inventory represents 80% of them! (The other 20%? They're exclusively non-US and/or CTV-only). Combine these pubs with the email channel's natural strengths and you get the "premium premium internet." Read more on our blog!

Slow ad loading = frustrated visitors = lost revenue. What if you could fix it and boost website speed along with the ad revenue? But how? Server-Side Header Bidding is what Publishers need and our new blog explores just that. Here's what Publishers learn: - What it is & how it works (say goodbye to slow loading!) - Is it better than Open Bidding? (find the perfect fit for you!) - The power of Demand Side Platforms (maximize your revenue!) and so much more. Click the link here to read the blog - https://lnkd.in/g23Rre6s #adtech #programmaticadvertising #headerbidding #digitaladvertising #digitalmarketing