🐧 Scot Wingo’s Post

As The Grocer highlighted in a recent article, the British Brands Group Parasitic packaging report highlights examples of products in similar 'parasitic' packaging that mimic familiar brands. The similar pack designs prey on shoppers' subconscious and make products look familiar when they aren't. That boosts sales of the copy and allows higher prices to be charged. Brand owners protect themselves as best they can against such attacks with the limited tools available. Shoppers however are on their own. Those charged with protecting consumers have taken no enforcement action since 2008. This lack of enforcement allows the practice to flourish. The report can be downloaded here: https://lnkd.in/e3hqw5nY #Packaging #GroceryIndustry #Copycats #Brands

The ‘old’ Toblerone chocolate logo had three messages: 1.     The alpine Matterhorn Mountain as a tribute to Switzerland, near to the town that is the home of the confectionary – which also inspired the triangular shape of the chocolate bar 2.     The word Berne in the name, which is the home of chocolate where it was produced since 1908 3.     The Bear on the mountain as it is the heraldic animal of the city of Berne, Switzerland   Cool fact alert - The creator of this chocolate, Theodor Tobler applied for the Toblerone manufacturing process patent at the Swiss Federal Institute of Intellectual Property in Bern in 1909. Albert Einstein, at the time was working at the institute as a clerk and is said to have been involved in the patenting.   Anyway, about the ‘old’ logo ….   Kraft Foods (renamed Mondelēz in 2012) acquired Toblerone in 1990. Due to Mondelēz's decision to move some of its production out of Switzerland to Slovakia, it had to remove the Matterhorn from the Toblerone packaging, since Swiss production laws dictate that national symbols cannot be used to promote milk-based products that are not 100% made in the country.   In March 2023, the old logo officially retired.   Considering the world consumes ~7 bn bars of Toblerone each year, thought knowing this was worth it.   #JustLikeThat   #TobleroneHistory #SwissChocolate #ChocolateFacts #MatterhornMountain #BerneSwitzerland #TobleroneTrivia #AlbertEinsteinConnection #patent #TobleroneLegacy #ChocolateLovers #Mondelēz #ChocolateProduction #BrandEvolution #TobleroneDesign #SweetHistory #ChocolateHeritage #SwissTradition #OldLogoRetirement

📦 Confectionary manufacturers and packagers are continually challenged to deliver upon stringent quality and traceability standards while keeping customers happy. How can software deliver value in these areas? Josephine Coombe has the answer in the latest issue of Kennedy's Confection, in which she writes how digitalisation can deliver on all fronts for outsourced confectionary production. 📣 Click below to read the full article! #FMCG #contractpacking #digitalisation #foodandbeverage

In this food and consumer packaged goods notable ruling roundup, partner David T. Biderman and counsel Tommy Tobin highlight the following cases. https://bit.ly/3RrtcR4 ◾ Lindsay Finster v. Sephora USA Inc.: dismissal of a putative class action regarding the marketing and labeling of defendant's "Clean at Sephora" campaign. ◾ In re Trader Joe's Company Dark Chocolate Litigation: a putative class action alleging defendant's dark chocolate products contain undisclosed lead, cadmium, and arsenic. #ConsumerProducts #ConsumerPackagedGoods #Marketing #Advertising

✅ We define #QUALITY by meeting and exceeding the demands and expectations of our customers. It encompasses not only the excellence of our products and services but also the conditions, distribution, and communication with our business partners. That’s our #QualityStory 🌟 #QualityBakeryProducts #QualityValues #Since1993 #Texas #MadeInUSA #OriginatedInTexas #BakeryProducts #Quality

This Perkins Coie LLP food and consumer packaged goods weekly roundup highlights two putative class actions. ◾ Sean McGinity v. The Procter & Gamble Company: Dismissal of a putative class action alleging the statement "Nature Fusion" on defendant's shampoo packaging mislead consumers because the shampoo contained non-natural and synthetic ingredients. ◾ Christine Bischoff v. Albertsons Companies, Inc., et al.: Dismissal of a putative class action alleging the statement "Rapid Release" on defendant's packaging of its over-the-counter acetaminophen gelcaps mislead consumers as the product does not work faster than their other lower-cost acetaminophen products. #ConsumerProducts #ConsumerPackagedGoods #Marketing #Advertising

SO, WHAT IS PACKAGING TOUCH POINTS EXACTLY? simple it’s an interaction between the consumer and the brand. Touch points can occur at any stage of the packaging journey, including before, during and after purchases. differentiated and unique touch points will affect a consumer’s repeat purchasing decision and influence positively their perception of the product. Visit Meyer Seals in Amsterdam at the PLMA, (Private Label Manufacturers Association) next week on 28th - 29th May, in Hall 7, Stand M.38 and find how out how innovative consumer responsible IHS liners can change the perception of the consumer and increase sales. The Meyer Seals SEALutions specialist team will be there at at the show. Nishan Goenka/Andrew McLean/Katarzyna Kryszak Dahal/Carlos Stelling/Elena Adler to name a few, let them personally walk you through the many benefits that your private label brands can achieve and benefit from with these increased ‘Touch Points’. You will be amazed what a liner can achieve for your brand. remember If packaging could talk it would demand consumer convenience. For more information contact Meyer Seals +𝟰𝟵 𝟱𝟭𝟴𝟭 𝟴𝟬𝟭𝟴 𝟴𝟴𝟴 or send us an e-mail at: messen@meyer-seals.com #MeyerSeals #Innovations #easyopeningsystems #alkoflextab #alkosealpiercenpeel #sealutions #retailers #brands #MeyerSealsAsia #consumers #touchpoints #consumerresponsible #coffee #spreads #condiments #spices #houeholdchemical #beverage #food #PLMA #differentiation #repeatpurchase #retailers #brands #inductionsealing #FMCG

The Wall Street Journal, It's certainly interesting to see how industries and businesses evolve over time. Unilever's decision to move away from the ice cream business after more than a century is definitely a significant move. This shift might be driven by various factors, such as changing consumer preferences or the need to focus on other areas of their portfolio. In any case, it will be intriguing to see what lies ahead for Ben & Jerry's and how they navigate this transition. They have built a strong reputation for their unique flavors and commitment to social causes, which have resonated with their loyal customer base. Hopefully, this change in ownership won't compromise these core values that have made them so beloved. As consumers, we often form emotional connections with brands that go beyond just the products they offer. Ben & Jerry's has managed to create a sense of community and purpose around their brand, and it will be crucial for them to preserve this essence even under new ownership.

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The second day is behind us, have you had time to try our new products? #Mokate #Coffee #Tea #Goodcalories #Loydtea #Import #Distribution #Retail #FMCG #Brands #Buyer #Hypermarket  #Anuga #Exhibition #Foodandbeverage  #Sustainability #Sweets