Darkness: My Canvas. Stories Alight. | Global Filmmaker (Film Producer & Director/Lighting) | Bold Vision. Unleash the Darkness. Ignite the Flame.
"Netflix sits last among the major SVOD services in hit rate, which measures sentiment for films, with 64% of titles falling into the “Average” category, according to Parrot data. This leads to a number of forgettable films that don’t generate much viewership or demand, as evidenced by Netflix’s own Engagement Report. (The top 1,000 TV/Movie titles out of 18,000, or roughly 5%, accounted for nearly 60% of all viewing in the six month period). This can also lead to the company’s popular films quickly falling out of relevancy in the greater pop culture conversation. Netflix ranked last behind Universal Pictures, Sony Pictures Entertainment, 20th Century Studios, Paramount Pictures, Warner Bros. Entertainment and The Walt Disney Company in terms of the percentage of films that maintained significant public interest for more than five months, per The Wall Street Journal. As of Q1 2024, Netflix original movies accounted for 25% of the platform’s total movie catalog in the US market, a significant increase from the 20% it saw in Q3 2022. Despite this, just one Netflix original movie ranked among the 50 most in-demand films worldwide from January 1, 2020-April 3, 2024." It is my earnest hope that all stakeholders in the film industry will prioritize quality in their endeavors. This sentiment underscores the significance of first-release film theaters, which play a crucial role in setting the tone for a film’s reception and success. #FilmIndustry #Insights Parrot Analytics
We at Parrot Analytics are so fortunate to have Brandon Katz working with us who, in his year-plus at the company, has penned the critically important Parrot Perspective newsletter, a monthly report that digs up an enormous amount of data to try and parse an issue affecting the entire media ecosystem. That's included the secret behind binge vs weekly strategies, how to find the next global hit by looking at local content trends in international markets, the impact of key AVODs like Tubi, and analysis of M&A activity that matters at the consumer behavior level. We've decided to try and elevate Brandon's incredible work by tying it to our D360 Lite product -- a data platform with access to much of Parrot Analytics' data sets, ranging from TV and Film Demand, to Talent Demand and our Supply dashboard. This month, Brandon looked at Netflix's film strategy — what's working, what's not, and what should Netflix do next. Our goal with Parrot Perspective is to try and find solutions to the problems we face, not just point them out again and again. Here's one quick data point that illustrates some of the many details you get in Parrot Perspective: "Netflix sits last among the major SVOD services in hit rate, which measures sentiment for films, with 64% of titles falling into the “Average” category, according to Parrot data. This leads to a number of forgettable films that don’t generate much viewership or demand, as evidenced by Netflix’s own Engagement Report. (The top 1,000 TV/Movie titles out of 18,000, or roughly 5%, accounted for nearly 60% of all viewing in the six month period). This can also lead to the company’s popular films quickly falling out of relevancy in the greater pop culture conversation. Netflix ranked last behind Universal Pictures, Sony Pictures Entertainment, 20th Century Studios, Paramount Pictures, Warner Bros. Entertainment and The Walt Disney Company in terms of the percentage of films that maintained significant public interest for more than five months, per The Wall Street Journal. As of Q1 2024, Netflix original movies accounted for 25% of the platform’s total movie catalog in the US market, a significant increase from the 20% it saw in Q3 2022. Despite this, just one Netflix original movie ranked among the 50 most in-demand films worldwide from January 1, 2020-April 3, 2024." Read all of Brandon's great insights — and gain access to a limited form of Parrot's data — at the link below. https://lnkd.in/grGFKhW5
