The Design Network’s Post

Kids home for the summer means an increase in #TV usage...but not for broadcast or cable this July per #Nielsen. In fact, #broadcast was down close to 7% while #streaming was up close to 6%. Video #gaming increased as well. If I'm a local #advertiser, I'm wondering if my budget allocation looks similar. At Brkthru, we're helping our clients navigate the digital marketing landscape daily with no minimum spend requirements. Just doing the right things for our clients instead of navigating through barriers. Message me to talk! #DigitalMarketing #AdvertisingAgencies #CTV #Programmatic https://lnkd.in/gZ6qszm8

The people's heroes from The Streamable want you to achieve your savings resolutions in 2024 by letting you know about all the FREE entertainment to be had on AVOD services like Crackle! #OTT #CTV #AVOD #FreeMovies #FreeTV #ConsumerFriendly #SaveMoneyLiveBetter #StreamingMedia #SavingTips #BudgetingTips #Budgeting101 #OriginalContent #ExclusiveContent

This year, 10 Play celebrated 10 years and its biggest year yet. 10 Play is Australia’s fastest growing broadcast video on demand platform, up 26% on 2022, with its members increasing by over 1 million to 7.3 million. And with the addition of Pluto TV FAST channels on August 31, 10 Play’s daily FAST viewing has increased by 237%. 10 Play’s FAST viewers are younger – 75% are 18 to 54, compared to a 62% average for commercial BVOD. Read more about 10 Play's success 👇 #10Play #Network10 #BVOD #fastchannels #AVOD #ParamountANZ

“Free ad-supported #streamingTV, or #FAST – which offer a free, easy entry experience across a wide variety of curated programming – continue to gain popularity among consumers. Considering that smart TV menus often put FAST services at viewers’ fingertips the second they press the power button it’s no surprise that FAST viewing time has increased by 70% in Q2 2023 compared to Q2 2022.” Inscape said in its study. https://lnkd.in/g-VVdWsR #OTT #CTV #digitaladvertising

I subscribe to YouTube TV because it fits my lifestyle. What I like about it: ✅ Variety in programming ✅ Access to local channels ✅ Ability to customize the menu (prioritize frequently watched channels, etc.) ✅ Ability to stream to multiple devices (e.g., TV, phone, iPad, laptop, desktop) ✅ Save/add to my library feature (aka. DVR) What I don't like about it: ❗️Price continues rising (It was less than $50 when I first signed up and now, I believe I am paying around $80) ❗️Upselling (but I also don't find it to be too intrusive) With that said, YouTube TV is just *one* of my household's streaming services (we also have subscriptions to Netflix, Hulu, AppleTV, Prime Video, and Paramount+). What I find interesting is the rise of advertising on each of these services and how those ads are incorporated. Even more interesting will be how each streaming platform will balance regular programming with live sports as ESPN, Fox, and Warner Bros Discovery launch a joint sports streaming venture... Streaming TV continues to influence how we consume programs, what we [will] pay for TV/entertainment, and what content we can[not] access. I am looking forward to seeing how this all shakes out! #youtube #CTV #streaming #adtech

SVOD, AVOD, MVPD, vMVPD: do you need to know what these terms mean when it comes to your streaming TV ad campaign? Yes and no. Let me explain….. These acronyms are all terms related to different models of delivering video content. SVOD (subscription video on demand) – video streaming on subscription services with some fee involved, whether ads are present or not (Netflix, Disney+, Max, etc.) AVOD (ad-supported video on demand) - video streaming on free to watch, no subscription/login required services (Pluto TV, Tubi, etc.) MVPD (multichannel video programming distributor) – video streaming through your cable or satellite TV provider which gives you access to multiple TV channels through a single subscription offering a lot of content in one package. (Spectrum TV App, Xfinity) vMVPD: (virtual multichannel video programming distributor) – platforms like YouTube TV, Sling TV, and Hulu Live. Your customer is probably tapping into each one of the delivery methods I mentioned above. That is why when I’m working with my clients I don’t start the conversation by telling them that I can get their commercial on AVODs like Pluto TV. We talk first about the customer they want to reach. When working with your local ad rep, while you don’t need to get in the weeds with all the technology, you could ask them what best aligns with your target audience and how they’ve come to that conclusion.  What type of first-party data have they utilized to determine where your commercial should air? #localmedia #localadvertising #ctv #iknowtv #localmarketing #adtech #mediabuying #ott #streamingtv

Do you want to reach a global audience with your content and brand? If yes, then you should check out Playbox technology, the leading provider of TV channel in a box and playout software solutions. With Playbox technology, you can easily create and manage your own TV channel, whether it is live or on-demand, SD or HD, linear or interactive. You can also customize your channel with rich graphics, logos, subtitles, and ads. Playbox technology offers cost-effective, reliable, and scalable solutions that work with any video format, streaming protocol, or ad standard. To learn more about Playbox technology and how it can help you launch your TV channel, visit this link or read these informative articles: Channel in a Box ConceptsWhite Paper: Playout in the CloudTV Playout for TelecomsChannel Branding #PlayboxTechnology #TVChannel #Playout #Streaming #Broadcasting

DIRECTV is the acknowledged 4K leader. Their four 4K channels give you more live 4K programming than anyone else, and that includes streaming apps. There's plenty of content on 4K channels 103-106 that you can't get anywhere else, not even on other DIRECTV channels. When something is available in 4K and also in HD, the quality of the 4K feed is always better... ...that #4ktv #directv #satellite

Antennas on the Rise as ATSC 3.0 Rolls Out—According to Parks Associates, 20% of US households currently use an antenna to receive television, and another 12% plan to buy one. This means that antenna-use could grow by more than 50% and reach as many as a third of US households, amid the rollout of a next-generation standard for broadcast TV. As consumers abandon cable for streaming, antennas are a powerful supplement to SVOD services which often lack any live or local programming. And as consumers seek value amid tightening economic conditions, the low-cost investment for free TV grows more appealing.  https://lnkd.in/eevp-etz