Tessa Corcoran’s Post

✅ New YouTube video - Walmart's strategic acquisition of Vizio - an American company specializing in the development and manufacture of consumer electronics ✅ Today, we'll dive into the strategic ecosystem maneuvering of global retail giant Walmart and highlight Walmart's transformative journey within the complex world of business ecosystems. Walmart has continually demonstrated remarkable growth, particularly in e-commerce and retail media. Walmart's strategic acquisition of Vizio underscores the value of ecosystem integration. By seamlessly interweaving e-commerce, retail media and Vizio's cutting-edge technology, Walmart is able to unleash unprecedented synergies and drive customer loyalty and revenue generation to unprecedented heights. Diverging from traditional advertising paradigms, Walmart's approach pivots on leveraging ecosystem dynamics to deliver hyper-personalized experiences. By synergizing e-commerce data with a vast TV audience, Walmart pioneers a new frontier in retail media, reshaping the landscape of consumer engagement and brand interaction. 🔗 You can find the most important insights from this strategic step in our latest video: https://lnkd.in/eXYNkkTD 👍 If you found this exploration of business ecosystems insightful, give it a thumbs up! Subscribe to the Ecosystemizer YouTube channel for more thought-provoking insights into the evolving landscape of business ecosystems. Thank you for embarking on this journey with us! #Walmart #Vizio #BusinessEcosystems #DigitalTransformation #Innovation #EcosystemThinking #CustomerCentricity #Ecosystemizer

✅ New YouTube video - Walmart's strategic acquisition of Vizio - an American company specializing in the development and manufacture of consumer electronics ✅ Today, we'll dive into the strategic ecosystem maneuvering of global retail giant Walmart and highlight Walmart's transformative journey within the complex world of business ecosystems. Walmart has continually demonstrated remarkable growth, particularly in e-commerce and retail media. Walmart's strategic acquisition of Vizio underscores the value of ecosystem integration. By seamlessly interweaving e-commerce, retail media and Vizio's cutting-edge technology, Walmart is able to unleash unprecedented synergies and drive customer loyalty and revenue generation to unprecedented heights. Diverging from traditional advertising paradigms, Walmart's approach pivots on leveraging ecosystem dynamics to deliver hyper-personalized experiences. By synergizing e-commerce data with a vast TV audience, Walmart pioneers a new frontier in retail media, reshaping the landscape of consumer engagement and brand interaction. 🔗 You can find the most important insights from this strategic step in our latest video: https://lnkd.in/ed3Rsm2R 👍 If you found this exploration of business ecosystems insightful, give it a thumbs up! Subscribe to the Ecosystemizer YouTube channel for more thought-provoking insights into the evolving landscape of business ecosystems. Thank you for embarking on this journey with us! #Walmart #Vizio #BusinessEcosystems #DigitalTransformation #Innovation #EcosystemThinking #CustomerCentricity #Ecosystemizer

Last week we revealed the top 10 brands ‘That Offer the BEST VALUE’ in Canada, and now its showtime for the USA! ⤵ Getting a sense of déjà vu? Well, you’re spot on! Apple, Amazon and Walmart are sweeping the top 3 spots for both Canada and the USA. It’s a value-packed repeat performance that’s hard to ignore! 🏅🏅🏅 These brands are unveiling an array of offerings, showcasing a wide spectrum of approaches through which they provide value to consumers. Establishing your own value proposition is essential for growth and staying top of mind for consumers. What strategies and tools can you employ to communicate your brand’s unique value? #value #offering #dejavu #usa #insights #consumerbehavior #valueproposition #top10 #apple #amazon #walmart #brands #strategic

Ever felt like you're being subtly nudged towards a pricier option when shopping? I recently dove deep into The Decoy Effect and, trust me, it's a game we've all played without even knowing. It's a tactic where companies introduce a third option, making one of the original choices seem way more appealing. Big names like Apple and Starbucks? They're masters at this. It's all about playing with our natural instinct to compare and evaluate. And for us marketers, it's a golden nugget. Not about tricking, but guiding our customers to see the real value. Stay tuned, I'll be sharing more insights on this soon. And if you've noticed this effect in action, drop your experiences below! #MarketingStrategies #ConsumerBehavior #DecoyEffect #Apple #Starbucks

How a brand can show its leadership with confidence in areas where many brands shy away. We have been reading what Sustainable Commerce means but this is what it boils down to. How Apple has been able to build KPIs to measure the trend and attract Gen Z customers.  We all talk about discount-led eCommerce but hardly suggest to our customers about doing commerce via brand leadership. Enjoy this heart-warming video to end our week! #Apple #sustainablecommerce #motherearth #brandleadership #lastmiledelivery #carbonfootprints #recommerce

Ever felt like you're being subtly nudged towards a pricier option when shopping? I recently dove deep into The Decoy Effect and, trust me, it's a game we've all played without even knowing. It's a tactic where companies introduce a third option, making one of the original choices seem way more appealing. Big names like Apple and Starbucks? They're masters at this. It's all about playing with our natural instinct to compare and evaluate. And for us marketers, it's a golden nugget. Not about tricking, but guiding our customers to see the real value. Stay tuned, I'll be sharing more insights on this soon. And if you've noticed this effect in action, drop your experiences below! #MarketingStrategies #ConsumerBehavior #DecoyEffect #Apple #Starbucks

Walmart's recent acquisition of Vizio has left many wondering why a retailer would buy a television manufacturer. However, it turns out that Vizio's proprietary operating system presents a strategic opportunity for Walmart. With this, the retailer can now scale up its advertising, display targeted ads, collect user data, and create new revenue streams. By owning a proprietary operating system, Walmart is now a player in the connected home and entertainment space, expanding its reach from physical stores into living rooms. This move will undoubtedly increase customer loyalty and engagement. The acquisition also means that Walmart will have access to a lot more data, which is crucial in today's market. It will be interesting to see how the retailer leverages this data as a differentiator from competitors. My prediction is that the use of this data will lead to better alignment with Walmart's overall business strategy. The secret sauce here is data. I am so happy to see that Walmart is thinking outside the box to remain viable. #lovingdata

Apple, Starbucks, and Red Bull: All these brands have more than 170 million followers on social media and barely have a picture of their product. But they have made sales worth billions of dollars, and here’s the concept that they’ve used: emotional selling. Emotional selling in marketing aims to deeply connect with consumers by tapping into their emotions and appealing to their desires, rather than just solely relying on rational reasons to make a purchase. Here’s the approach these brands use for solid brand positioning: 1. Red Bull : ➡ Red Bull's ads show exciting activities like extreme sports, appealing to our love for adventure.  ➡ The brand is about pushing limits and achieving amazing things, inspiring thrill-seekers. Its tagline is “Redbull gives you wings”!. ➡ Their famous "Stratos" campaign, with Felix Baumgartner's high-altitude jump, shows how Red Bull does incredible things. 2. Apple:  ➡ Apple's ads celebrate creativity, innovation, and being unique.  ➡ They connect with us through stories and product designs that reflect our desire to express ourselves and achieve big things.  ➡ Whether it's their touching "Shot on iPhone" stories or new product launches, Apple inspires us with feelings of inspiration and loyalty. 3. Starbucks:  ➡ Starbucks is about community, warmth, and enjoying great coffee together.  ➡ They make us feel at home and provide a special coffee experience by cultivating a community experience.   ➡ The "Starbucks Red Cup Controversy" showed how Starbucks offers delightful seasonal treats and memorable coffee moments, focusing on quality and customer satisfaction. Even though the controversy was majorly about the design of the cup, the brand continued with the concept and delivering goodness. Through emotionally resonant messaging, brands not only leave a lasting impression but also embed themselves deeply in the minds of consumers, ensuring their products and values are remembered and sought after long-term. What’s a brand that comes to mind after reading this? #EmotionalSelling #MarketingStrategies

Q: How can you increase earnings per share with a rapid time-to-market? A: Launch a Marketplace. Q1 Earnings call summary: 🛍️ Macy's has added c. 450 new brands in just one quarter - incredible scale at rapid pace! 💳 The GMV from the marketplace increased by 50% vs. the previous quarter. 🛒 Average Order Value and units per order are c. 50% higher vs. customers not shopping on the marketplace. 💁♂️ Adding new categories to the "Marketplace is really attracting the Gen Z customer, particularly in categories where it was not economically feasible for us to carry in the past." Case Study: see below Mad Money coverage of Macy's Marketplace strategy.

Let's talk about Horizontal Expansion: At TTM Group, we believe in unlocking every possibility for brands. Not only do we help businesses scale on Amazon and Walmart; we aim to be a strategic partner in achieving true horizontal expansion across a spectrum of retailers. From Home Depot to AutoZone, Costco to Target, Lowe's to Macy's, and Best Buy – we can help you get in. Yes, Amazon is now the mecca, but don't underestimate the opportunities that lie within expanding horizontally. Here's why: Brand Awareness Amplified: Diversifying your retail presence enhances brand visibility and introduces your products to a broader audience. Market Penetration: Each retailer brings a unique customer base. Horizontal expansion means reaching new markets and maximizing your sales potential. Strategic Alliances: Partnering with diverse retailers fosters collaborations, opening doors to exclusive opportunities and strategic alliances. Mitigated Risk: Relying on a single platform is risky. Horizontal expansion safeguards your business against marketplace fluctuations and changes in consumer behavior. Endless Growth: Your brand isn't limited to a single avenue. Expand horizontally, and watch your business scale to new heights! If your company is thinking it's time to broaden your horizon, let us help get you there! #Ecommerce #Amazon #Walmart