Teads’ Post

Retail Media is changing the face of the advertising ecosystem. But how do you know if the channel is worth your budget? Ian Simpson, our VP of Strategy and Innovation, heads our Retail Media Intelligence product, owning crucial data on RMN's that no one else has. How are brands navigating retail media? How are they building onsite and offsite retail media strategies with over two hundred retail media companies? How can you leverage programmatic retail media in your mix? And, with demise of the cookie, how can retail media help effectively target the audiences you need? We have the data and knowledge to help you navigate the newest disruptor to the ad-space. If you're going to be at Cannes Lions International Festival of Creativity, Ian and our team are available to talk about Retail Media Intelligence, or if you'd like to learn more, please don't hesitate to reach out! Schedule a meeting with us at Cannes, with the link in the comments below. #retailmedianetworks #retailmedia #omnichannel #demiseofthecookie #competitiveintelligence

📺 Curious about OTT? Come learn how OTT is giving advertisers more transparency, better targeting, stronger cost-efficiencies, and dollar-for-dollar attribution across TV media spend. 💯% complimentary & includes breakfast and networking!

The dynamic collaboration between the Big C Supercenter Public Company Limited team and Insider unfolded in a captivating workshop session, hosted by our amazing Nawal Thakral, AD of Insider Thai Office.  💡Insider and Big C team dove deep into interesting #MarTech knowledge, exploring how to build the perfect personalized customer journey across multiple channels. 🎯We didn't just talk theory—Insider unveiled our proven framework, spilling the beans on how to build a top-notch #omnichannel strategy with an actual use case of Insider 😉 💥Team Big C engaged in hands-on exercises to delve into the intricacies of their target audience—uncovering insights into desires, needs, behaviors, and pain points. These discoveries serve as the foundation for crafting a customer journey that delivers an outstanding experience, providing tailored content for the right people at the right time! The energy in the room was off the charts, and the excitement for what's coming next is buzzing! Stay tuned for more updates on our upcoming workshops! ✨ #BehindTheScenes #Growth

🎬 With #luxury taking on #entertainment, it needs #omnichannel #contentstrategy to plan, structure, and distribute media at scale. No joke, if LVMH wants to make its newly-announced 22 Montaigne Entertainment endeavour a success, it won’t work without a holistic content strategy behind it. ❗️More to come in It’s A Working Title, LLC’s forthcoming Fashion Strategy Weekly white paper, “FSW Insights: Luxury Brands, Media Empire Building, and the Culture of Entertainment Content.” #luxurystrategy #fashion #fashionstrategy #media #story #storytelling #brandstorytelling

A key slide from my presentation last week at the DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions in Jhb. At some level, we all suffer from confirmation bias, which limits our decision-making capabilities. Not having integrated OKRs and KPIs encourages teams and agencies to mark their own homework. This disconnect in people creates silos of data, which impacts omnichannel measurement. My perspective on this... There needs to be some level of independence regarding marketing measurement. Whether that's to set up your marketing reporting solution, manage it long-term or provide insights and ideation from it. An independent lens is needed based on your measurement maturity. By breaking down your people and data silos, you start to break down the glass ceiling of performance. #omnichannel #measurement #measurewhatmatters

The Unwrap Your Potential Roadshow is making its second stop! Emerge brings "From Beginner to Buzz: An Omnichannel Marketing Workshop" to the PCCI-QC community. This comprehensive workshop is designed to educate participants on advanced marketing strategies across various channels and equip them with the skills they need to adapt to emerging digital marketing trends. If you want the roadshow to come to your city next, let us know in the comments below! #WeAreEmerge #Emerge #UYP #Masterclass #Roadshow #PCCI-QC

📢 DO YOU WANT MORE FROM RETAIL MEDIA? Join the firstmovr team in welcoming Skye Frontier (Incremental) to our firstmovr 2.2 FUTURE OF MEASUREMENT summit THIS Friday, February 2 from 12-2:30p ET / 9-11:30a PT for his session of best practices and insights. 👉 Register today = It's FREE for Brands :) https://lnkd.in/eRDAM2JN Retail Media is both retail and media – how does that affect how we should think about measuring it? In this session, Incremental will outline approaches for measuring retail media that consider both retail (marketplace) factors and broader media factors (like non-retail media advertising in Google, Meta, TikTok, etc.) and share some case studies on how this type of measurement can be used to enable brands to drive move growth from their investments in retail media. AND our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recording! Special thanks to all our education partners at PriceSpider, Vizit, Incremental and The Mars Agency. See you there! #retail #omnichannel #ecommerce #digitalcommerce #anaytics #digitalshelf #retailmedia

🌟 Exciting News! 🌟 Introducing Smart Holdout Groups, our patent-pending omnichannel measurement solution, now available in the US! This innovative tool revolutionizes traditional campaign measurement by offering marketers a comprehensive understanding of full campaign impact without relying on cookies or IDs. 📊🚀 The offering officially launches in the US today, with an industry-leading campaign from DC Office of Lottery and Gaming, Fuseideas, Taoti Creative, and Blis. 🌐💡 Jayre Reaves, Director of Marketing and Communications at DC Office of Lottery and Gaming, expressed the significance of this advancement: “We’re interested in understanding real business outcomes that move the needle for our brand beyond just proxy metrics. Previously, there hasn’t been an offering that connects all of our campaign channels to provide holistic insight in a privacy-first way – until now.” 🗣🔍 For more details on our omnichannel measurement solution and our successful collaboration with DC Lottery, check out the press release here: https://lnkd.in/gZznq7HX #Marketing #Omnichannel #CampaignMeasurement #Innovation #SmartHoldoutGroups #DCOfficeofLotteryandGaming #Fuseideas #TaotiCreative #Blis

The 10th annual #eTail Nordic is shaping up to be the best yet. Why sponsor? 📣 Elevate #BrandAwareness alongside the leading retailers, brands and vendors in the industry. 🤝 Generate #pipeline by meeting with 350+ decision makers looking to invest in solutions to transform the #ShoppingExperience. 💡 Understand the investment priorities of the market through 100+ hours of interactive content and discussions. To discuss remaining sponsorship options, send me a message or email lauren.davies@wbr.co.uk #ecommerce #omnichannel #marketing #digital