Teads’ Post

In honor of today's Opening Ceremonies, let's reflect on the trends from the 2020 Summer Games. In 2021 the Olympics saw an impressive surge in engagement among Gen Z, making them the most engaged audience within the 18-44 age group. Heightened interest spiked around key events like the Opening Ceremony, athletics, and skateboarding. Notably, Gen Z’s enthusiasm outpaced Millennials and the 35-44 age group, especially during the peak popularity of the Games. These insights highlight the Olympics' strong appeal to younger audiences, with sports like athletics, basketball, and skateboarding driving major engagement and keeping the excitement high throughout the event. Which events will trend in page views over the coming weeks—breakdancing, BMX, or surfing in Tahiti, anyone? Insights from the Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, enable brands to identify key moments of heightened consumer engagement. This allows brands to own the moment, the screen, and the context. Read more on the Teads blog and stay tuned for even more weekly insights: https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising

In the latest episode of “Talks with Teads,” filmed at Cannes Lions, Natalie Bastian, Teads' Global CMO, sits down with Lynn Branigan, President and CEO of She Runs It, to explore the vital role of women in leadership and the path toward gender equity in the industry. Key takeaways include: • Fostering Inclusive Cultures: Strategies to build and sustain an inclusive workplace that empowers women. • Overcoming Barriers: Insights on how women can navigate and break through the glass ceiling in their careers. • Driving Equity: The importance of mentorship and sponsorship in advancing women's leadership. • Embracing Diversity: Understanding the business impact of diverse leadership and inclusive practices. Lynn Branigan shares her experiences and actionable advice on creating a more equitable industry, underscoring the power of allyship and the collective responsibility to drive change. Watch the video and discover more insights on the blog:  https://hubs.ly/Q02H89sV0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #diversity #womeninleadership

Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. The Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, has shown a surge in interest over the past eight to ten months in Olympic content. In honor of the Olympics opening ceremony tomorrow night, here are some pre-Olympics highlights: • Popular Terms Associated with the Olympics: Recent data shows that popular search terms include "Paris," "gymnastics," "athletics," "Simone Biles," "track," and "team." • Universal Appeal: Heading into 2024, Teads Media Barometer data reveals that the top countries interested in viewing the Olympics are New Zealand, Ireland, Puerto Rico, and South Africa. • Pageview Volume Insights: High-profile athletes like Simone Biles and LeBron James are drawing significant interest, with Biles leading in pageviews, followed by James and other key stars. These insights enable brands to identify key moments of heightened consumer engagement and provide strategies to leverage them effectively, allowing brands to own the moment, own the screen, and own the context. Read more on the Teads blog and stay tuned for even more weekly insights >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising

Google's recent decision not to deprecate cookies has significant implications for the advertising industry. Despite this change, the shift towards a cookieless future remains inevitable. 🔹 What’s the news? • Google decided not to deprecate cookies, ending an 8-year industry preparation period and shifting responsibility to consumers. • Despite the industry's reliance on cookies, consumer preferences toward privacy have not changed. In a similar situation, Apple's ATT framework shows that ~50% of users globally opted out of tracking given the choice. • High opt-out rates drastically reduce the pool of impressions for cookie-based advertising. Teads currently sees only 37% of US impressions with a cookie, a trend mirrored globally. • Significant opt-outs could make cookie-based impressions unusable, leading to the gradual deprecation of the 3rd party cookie. 🔹 What does Teads think? • Teads has built solutions for a cookieless environment, focusing on cookieless signals for campaign delivery. • Over 80% of Teads campaigns now use cookieless signals, offering advertisers scale and reach and giving publishers better monetization opportunities. • Teads supports partners by evolving to a 'cookieless by default' state, ensuring continued monetization of quality journalism. Google's decision doesn't change the trajectory towards a cookieless future. Since 2018, Teads has continued to lead in effective cookieless advertising solutions and can future-proof your business. Learn more on the blog >> https://hubs.li/Q02HL37Q0 #cookie #cookiedeprecation #google #privacysandbox #contextual #contextultargeting #futureproofed #reliablesolutions #targeting

In the newest NextTV article, Jon Lafayette, Business Editor of Broadcast + Cable, covers the Paris Summer Olympics, which includes coverage, star-studded events, and targeted advertising efforts. In this piece, our very own Teads Global CMO, Natalie Bastian, predicts unprecedented engagement during this year’s Olympics which we can see reflected in Teads contextual-data planning tools. She notes, "The Teads Media Barometer, powered by contextual-intelligence signals, has registered an uptick in interest in the Olympics over the last eight to 10 months." She notes that women's sports are experiencing a surge in pageviews, spurred by the Caitlin Clark effect. She adds that "even the controversy surrounding Clark being excluded from Team USA has enhanced the halo effect surrounding women's sports." To underscore the findings, she mentions that within the Media Barometer, Teads found that "8% of total Olympic pageviews are centered around the return of US Gold Medal Gymnast Simone Biles, boosted by a new Netflix documentary." Interestingly, the majority of page views on Biles is skewed towards men and spans all age groups, showing that content is consumed across all audiences. Finally, Natalie predicts that with bold-faced names going for the gold, “whether they’re making a comeback like Simone or doing their closing lap like [men’s basketball star] LeBron [James], we see that these content consumption moments are driving record viewership for the Olympics." Read the full article on NextTV >> https://hubs.li/Q02HvyWR0 #2024Olympics #ParisOlympics #WomensSports #OwntheMoment #ContextualTargeting #Contextual #CookielessSolutions #SportsMarketing #OlympicGames #DataAndInsights #MediaStrategy #OlympicCoverage #SportsFans #MarketingTrends #FemaleAthletes #Biles #Lebron

AdMonsters's Yakira Young sat down with Teads' Global CMO, Natalie Bastian, and Simon Klein, Teads' Global SVP of Supply, at Cannes to discuss the impending end of third-party cookies and their impact on digital publishing. A central finding from Teads' annual Publisher Cookieless Survey revealed that only 32% of publishers are preparing for the seismic shift to a cookieless future, based on responses from 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Simon Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. https://hubs.li/Q02GGFhy0 #CookielessFuture #DigitalPublishing #AdTech #Publishers #Cannes2024 #BestInGlass #BestInGlassAdvertising