Suave Brands Company’s Post

Should we be encouraging the industry to slow down and be more deliberate about NPD? NPD needs to be intentional especially with "hero" products. Points mentioned are very valid: > Hero products, or best-sellers, often account for up to 30 percent of a beauty brand’s revenue. >First and foremost, the long-lasting success of a hero product hinges on the quality of its formula, timing and a bit of luck. >To protect a hero franchise, beauty labels must invest in smart product extensions and always-on marketing.

🌟 Julep Beauty 's Triumph in Personal Care: A Blueprint for D2C Brilliance In the realm of direct-to-consumer (D2C) triumphs, Julep Beauty stands tall, transforming from a nail polish venture to a $15M annual revenue powerhouse in personal care. Let's dive into the strategy that propelled Julep from concept to phenomenon! 🌐 Distinctive Strategies: 🚀Embracing Social Beauty Ideals: Focused on fostering connections over competition, Julep champions a unique perception of beauty. 🚀Interactive Parlours: Julep parlours serve as innovation hubs, engaging customers directly for invaluable feedback and product testing. 🚀Rapid Product Development: Julep introduces over 50 beauty innovations and 120 nail colors annually, setting an industry pace. 🚀Innovative Manufacturing: Non-toxic ingredients and independent sourcing reflect Julep's commitment to social responsibility. 🚀Empowerment-Driven Branding: Beyond products, Julep supports empowerment initiatives, naming colors after inspiring women for impactful storytelling. 🚀Elite Investors and Accolades: Julep's allure attracted high-profile investors and runway collaborations, elevating its industry presence. 🚀TV and QVC Strategy: Leveraging QVC appearances, Julep deepens customer connections and amplifies web-driven sales. 🚀Social Media Mastery: Engaging followers in co-creation, Julep fosters a genuine community bond through social media. Julep Beauty's journey is a testament to strategic brilliance in the D2C landscape. Let's draw inspiration from their success! || Shravan Tickoo Kuldeep Kumar Rakesh Kamath || #artandproductmusings #D2CStrategy #ProductManagement #SuccessStory #innovationjourney

One of the most interesting pieces of information noted from the linked article: "According to market research firm Circana, there were more than 2,100 product launches in makeup alone this year. And yet despite the fanatical pace of debuts and subsequent viral trends they set off, only a handful of launches result in long lasting hero products." The success of just a handful of product raises a lot of questions and gives me further concerns about how sustainable - from both environmental and business perspective this frenetic pace of launches is. Should we be encouraging the industry to slow down and be more deliberate about NPD? #cosmeticchemist #cosmeticscience #businessofbeauty Case Study | How to Launch and Grow a Hero Product https://buff.ly/3GEKS62

Mamaearth’s parent company, Honasa Consumer Ltd., reported stellar Q4 FY24 #earnings, marking a significant milestone in their journey. Let's dive into the key highlights. 👇 #Mamaearth's annual profits saw a remarkable increase, reflecting strong market demand and effective business strategies. The company's commitment to natural and sustainable #skincare continues to pay off. 🌿📈 💼 In Q4 FY24, Honasa Consumer's robust performance further solidified Mamaearth's position as a leader in the skincare industry, showcasing impressive growth and #customer loyalty. 🌟 🚀 Continuous #innovation and a customer-first approach have been crucial to Mamaearth's success, enabling them to meet evolving consumer needs and set new industry standards. by Akshita Toshniwal | #BusinessGrowth #Sustainability #Q4Results #Innovation | Varun Alagh Ghazal Alagh 🔗 Read more about Mamaearth's impressive earnings in our comments section 👇

📊🌱 From Start-Ups to Giants: Dela's Scale & Flexibility Have You Covered! 💄🚀 Every brand, big or small, has unique needs and aspirations. At Dela Cosmetics, we recognize this diversity and have designed our operations to adapt, scale, and grow with you. Here's what our dynamic approach brings to the table: Advantages of Dela's Scale & Flexibility: Customized Production Runs: Whether you're testing a new product or launching a global campaign, we adjust production volume to your precise needs. Rapid Scaling: As your brand flourishes, our operations seamlessly scale, ensuring consistent quality and timely deliveries. Diverse Formulation Capacities: Catering to varied markets? We adapt formulations for different demographics, climates, and preferences. Technology Integration: With cutting-edge machinery and systems, we accommodate varied production techniques and packaging solutions. Agile Response: Market trends change. With Dela, pivot quickly with flexible production schedules and real-time modifications. Embrace growth without boundaries with #DelaCosmetics. Let’s journey together, every step of the way. #ScaleWithDela #FlexibleManufacturing #BeautyWithoutLimits

It's not every day that you get to unravel the science that goes into building a successful global brand 🧬 Last week, we had the opportunity to decode and apply the Science of Brand Growth to TYLENOL, the world’s #1 pain care brand, with team Metro Asia. Three proven takeaways: 🔄Loyalty's a Myth: Broaden your horizon. It's all about reaching more consumers, not the loyal few. 🎨 Dazzle with Distinctiveness: Stand out with unique brand assets. Be consistent - and be the benchmark. 📱Frictionless Finds: Make your brand the easiest pick. Seamless shopping yields satisfaction in use. #wearekenvue

Telling your story has a huge impact on your brand. When pitching Asutra to new retail partners, no matter what happens, it's an opportunity to hear how people react to our story. It teaches me a lot to see how different people respond -- Do they love our brand mission of making self-care a possibility for everyone? Are they intrigued by particular products or ingredients? I always love introducing the Asutra experience to new people -- letting them try on our weighted lavender sleep mask, or spritzing Mist Your Mood into the air and hearing them say, "Oh wow, it smells like a spa!" or massaging in Melt Pain Away and feeling the difference within seconds. How have you learned from telling your story? Please let me know in the comments.

We're not just a supplier; we're a partner in your brand's journey. Experience the difference in quality and reliability. 💎🌿 . #TrustedPartners #Fristchoiceofbrandowners #bestmanufacturer #LeadingTheWay #zymo #branddevelopment #productcustomization #beautysolutions #premiumquality #beautygoals #brandsuccess #beautyinnovation #beautyinspiration #luxurybeauty #cosmeticspackaging #beautyentrepreneur #beautybusiness #beautycommunity #customcosmetics

When you're growing so quickly, you need a partner who is thinking three steps ahead of you, anticipating pain points you didn't even know you'd face. Since we think and act like a Growth Partner, not a contract manufacturer, we have the unique ability to match what you need in the moment, as well as know what you need for the future, leveraging our scale, capabilities, and approach. Because of this, regardless of which stage you're at in your growth, we don't see size - we see opportunity. We don't see growing pains, we see a frictionless path to scale 🚀 atelierbyvoyantbeauty.com #beauty #cosmetics #innovation #manufacturing #indiebeauty #personalcare

Masstige does not exist as a clearly defined product category. Consumers tend to shop across different price points depending on their needs. They essentially look for the strongest possible value for money: they could buy a very expensive technical anti-ageing serum as well as a low price cleanser, as long as the perceived value is consistent with the price they will pay for the expected benefit. Brands must always start by articulating their value proposition to consequently define pricing, packaging design, retail strategies and so on. #Skincare #ValueForMoney #BrandPositioning #Masstige