Ben Stokes’ Post

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Founder-CEO, GTM Strategist

I came out of my cave today, and attended the Silicon Slopes Collective Brunch today. It was super cool to see so many founders in one room and to chat through common issues. Here are my top takeaways from the discussions: • Tech is tough right now for everyone, as its evolving, and that darn market is still kicking everyones trash. • Qualified pipeline is tough to come by at the moment. They are seeing 2-4x pipe vs. 8-11x in the past. Which means the pockets are still tight in the tech sector. • AI is amazing and scary at the same time, as it is a literal job killer, and creator, so there is uncertainty on how that will effect the tech space in the coming years. Will it force consolidation? Will it become regulated? who knows... The key takeaway? Do the hard things, that are tougher to replicate, as replication is getting easier and faster for all. • Competitors: The landscape is shifting faster than it has ever before, as its easier than ever before to spin up a tech firm. And feature sets are crossing over like never before, which means your competitors today, may double tomorrow, etc... It also creates buyer confusion, and blurs the ICP equation for all orgs. Something to watch like a hawk and to use ICP insight tools like 'Vertical Insights' to help, I know a shameless plug...:) • Cold Calling is back! Most felt that email automation has become white noise, and that their teams are having better luck with cold calling. Ive seen that as well. • LI in-mail, and messaging: many orgs are still seeing solid deals come from this avenue, but its likely to quickly become saturated as well with all of the available automation tools. But for today, they are still performing well. • Service industries are on the rise: HVAC in particular seems to be booming. I also believe service industries will become more and more important for mass employment in the future. Especially, if we see consolidation in tech. No earth shaking learnings, but maybe it just re-affirms some things for us. Its not all doom and gloom in tech either, as there are tech orgs hitting their growth goals, it really just depends on the sectors you sell into: Healthcare, Insurance, and service sectors are still booming, so if you sell into those, you likely have some strong results. Tech selling to Tech looks to still be tough. In the end as with anything its all about controlling what we can control, and with that in mind, Im a big believer in getting back to basics with the core 6 pillars: Killer TAM, A "must have" product, Impact branding, buyer ready lead pools, Sales Execution and Scalable white glove retention. Build solid process / action plans around those, and great things will continue to happen. Have an amazing day out there. :)

Joe Wilson

Founder @ SocialCoach | Mortgage & Real Estate Social Media Software

1mo

Great write up! Sounds like an informative day!

Dani Stoll💎

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1mo

Sounds like a productive gathering! How do you think Ben would approach these evolving tech challenges?

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Tanner Litchfield

Utah Realtor & Investor - Helping High Earners Build a Portfolio in The Fastest Growing Economy in America (Utah)

1mo

Is this an invite only brunch? I would love to be in that room!

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Brian Espy

Executive Recruiter Specializing in Early-Stage Technology Companies • Former Sales VP • Start-Up Sales Consultant • Really Nice Guy

1mo

Ben thank you for taking the time to post this! I found it to be incredibly informative!

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Shabbir P.

Manager - Business Generation, Revenue & Growth | Transforming Tech & AI Solutions | Drive Productivity | Building Relationships

1mo

Ben Stokes Sounds like a fantastic event with some valuable insights! Loved the emphasis on getting back to basics and adapting to the shifting landscape. Thanks for sharing your takeaways and encouraging optimism amidst the challenges. 🙌 #TechTalks #Innovation"

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