Stingray Advertising’s Post

"If you took 100 people with a cold and gave them a glass of Coke, then went back two weeks later, you’d probably find that all of them had got better. Did the Coke cure them? Of course not, but that’s what an attribution model would claim. The reason no one talks about this is because they don’t want to raise the much harder question: what effect did the advertising have, then? This is where retail media comes in" ...and our Co-Founder Joel Hopwood. Last week, Joel spoke with The Grocer to reveal the techniques SMG uses to give household-name brands a better understanding of how their advertising budget is working, online and offline, and the interesting results we've uncovered after 15 years in retail media. Read the full article to understand why sometimes the least glamorous and exciting media channels turn out to be the most successful, and why it’s not a question of anticipating what people will do as a result of seeing your advertising – it’s a question of knowing what they did when they didn’t see it 👇 https://lnkd.in/eG6iaDsA #shoppermarketing #retailmedia #attribution #roi #advertising

From seasonal offers to flash sales, advertisers need to be able to effortlessly adjust ad content across channels. That’s why we built Broadcast 📣. And it’s why we’re psyched to share some results from early adopters of the feature... From saving over 7 hours per month in the real estate sector 🏘️ to ensuring timely and consistent messaging in Black Friday retail promos 🛍️, the success stories speak for themselves. Explore our article to see how Broadcast is not just a tool, but a competitive advantage when it comes to creating relevant, timely and impactful campaigns. Link in the comments! #MarketingAutomation #DigitalMarketing #HolidayAdvertising

Do you have a brand budget and know where to spend it?

It was great to be back at the NYSE with Nicole Petallides of Schwab Network talking about ways #commercemedia's impact #SuperBowl advertisers. Watch the clip here: https://bit.ly/3Ux12Xj       The lead-up to major events like the Super Bowl represents a significant opportunity for advertisers, especially those in the CPG and electronics categories, to reach highly engaged audiences who are looking to buy on retail websites. Retail media helps brands and retailers continue to drive results throughout the year, building on the momentum of peak shopping events or deal days.     As an industry, we’re still in the early stages of retail media adoption and innovation, and we’ll see much growth and performance to come. Enjoy the Game!

Happy Friday, Folks! 🌟 Exciting News! Our Innovative Advertising Strategies Led to Remarkable Results for McDonald’s! 🌟 🍔 We're thrilled to unveil the success of our recent campaign for the iconic brand, which exceeded expectations in Washington and Maryland, driving significant store traffic and brand engagement. 🚀 Key Highlights from Our Case Study: 🏬 Over 70,000 store visits linked to the campaign. 📅 Remarkably, 50% of these visits occurred within a week of ad exposure. 📈 Our ad units surpassed benchmarks in clickthrough rates, video completion, and viewability. 🔍 Custom-designed campaigns tailored to unique regional needs, achieving incredible ROI. 💡 Dive into Our Case Study to explore how Next Millennium's tailored strategies and creative executions made a tangible impact on McDonald's new location awareness and foot traffic. 👍 Like this post if you're impressed by the impact of our advertising strategies! 💬 Comment below to share your thoughts or inquire about our innovative solutions. 🔁 Share with your network to spread the word about our success with McDonald's! #Advertising #Marketing #CaseStudy #McDonalds #BrandSuccess #DigitalMarketing #ROI #NextMillennium #BrandCampaigns

Retail media has become strategically important to marketers. But the challenges the channel presents, and how advertisers respond to those challenges, are also coming into focus. Retailers’ approach has massive implications for retail media networks themselves—and for other ad spending channels, as well. Insider Intelligence's Max Willens delves into what will compel retailers to adopt the standardization and measurement needed to unlock retail media's maximum potential in our new report. #retailmedia #marketing #advertising #retailmedianetworks #adspending

Could 2024 be the year ‘retail media’ hits velocity and is replaced by ‘commerce media’? Marc Brodherson sets out its growth potential in Ad Age’s 2024 Industry Trends. Follow the link for more …👉  https://lnkd.in/eiXEACpV #Advertising #Retail #Media #McKinseyGMS

What is retail media and how does digital signage fit in it (Invidis): Retailers have always used their stores for advertising campaigns. However, since the emergence of digital, programmatic advertising platforms to which in-store screens can be connected, the concept has emerged as a bubbling source of revenue. In this keynote speech, Stefan Schieker and Florian Rotberg explain exactly where the potential lies for retailers, digital signage integrators, […] #DOOH #digitalbillboards #digitalsignage

Unlock success in Retail Media! 🚀 Explore Syndigo's latest blog for insights into the surge in ad spending. From banner ads to product placements, discover how platforms like Amazon are transforming brand connections. Dive into projections for Retail Media Ad Spend 📈, key drivers 🌐, and Syndigo's ultimate solution 🎯. Maximize your brand's impact – read the blog and visit our website! https://ow.ly/uU6T30syJL6

Another great idea from Liquid Death! Instead of buying/creating a spot for the SuperBowl, they’re selling ad space on their boxes. I love how this brand truly embodies Challenger Brand thinking to make big moves. #branding #brandstrategy