Stingray Advertising’s Post

🛍 What products have defined 2023 for consumers? This year has shown a clear affiliation between consumers and products which have taken social media by storm. From the famous Stanley cup, to the Birkenstocks donned by Barbie this summer. When it comes to products that we might be leaving behind as we embark on 2024, one category that is experiencing a negative trend is beauty tech, which is down in sales by double digits. Drinks trolley's are also experiencing a decline in sales (-13%) due to the pandemic trend of at-home entertaining shifting back to pre-pandemic out-of-home entertainment. What products will we love in 2024? We can help you understand your consumers, and their expectations and demands from brands to help you get ahead and keep pace with the fast-changing consumer landscape. #research #consumerinsights #retail #sales #2023trends #johnlewis

Carly Fink and I had fun writing this one! Thrilled to share our latest article on impulse shopping trends published in Path to Purchase Institute! Did you know that 29% of consumers indulge in impulse shopping on a weekly basis? 🛍️ ( 🙋🏽♀️ Guilty - as I panic purchased from a TikTok ad just before posting) https://lnkd.in/ecSApAvu Full report on our website. Provoke Insights https://lnkd.in/envmJabK #ImpulseShopping #RetailTrends #ConsumerInsights #marketresearch

Walmart+ Tackles Quitter’s Day Walmart+'s decision to launch a campaign timed to National Quitter’s Day, which falls on the second Friday of the new year, can be explained through several strategic marketing insights. National Quitter's Day marks a time when many people begin to falter on their New Year's resolutions. Walmart+ recognizes this behavioral trend and positions itself as a solution or motivator to help people stick to their goals, whether they're related to fitness, nutrition, organization, or other common resolutions. By aligning the campaign with a day that signifies struggle with resolutions, Walmart+ taps into the emotional journey of its customers. The campaign can offer encouragement and solutions, thereby building a positive emotional connection with the brand. READ ARTICLE: https://conta.cc/41X6Lay #WalmartPlusResolutions #QuittersDayNoMore #NewYearNewYouWithWalmart #ResolutionRevolution #StayStrongWithWalmartPlus

🥤 On tap and trending: the sober curious lifestyle. New NCSolutions insights reveal that 61% of Gen Z and 49% of Millennials plan to drink less in 2024. Beverage brands, align your marketing with the #SoberCurious movement to connect with consumers reaching for a mocktail. Explore the latest insights. https://hubs.li/Q02j72xz0 #CPGAdvertising #Marketing #AdvertisingEffectiveness

In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

As consumers rethink their day-to-day habits, including their spending habits, now is the time to add your samples and offers to our welcome boxes. According to the 2023 data from IPA (Institute of Practitioners in Advertising), 52.9% of consumers are saying they will gladly switch brands to make use of a discount offer. We're the leading marketing channel for retailers, FMCG brands and property professionals looking to connect with home movers on the day they move into their new home. Moving is a time of change and our insights show that home movers are much more receptive to trying new brands, products and services during this period. Home movers open our welcome box on moving day, which means as a Home Move Box brand partner, you can guarantee that you’re reaching a unique audience every month. Ready to make a big impact? #consumerinsights #retail #fmcg

Colour choices are so significant to humans that it's usually the first question I get asked when I tell people what I do. "What colour should I paint my living room?" But far from being a top down process, this isn't about designers telling consumers what colours are 'in', it's about deeply understanding the emotional and psychological power of colour, coupled with what people need. The colour philosophy we have developed at TrendBible centres on the unique needs of the homeware or baby and kids category (both strategies are very different!) as well as the consideration that should go into selecting the right shade, for your brand, product and substrate, even when using a colour forecast.

It's that time of the year when so many festivities are taking place. And why wouldn't it be? Spring is here and a lot of us are in desperate need of some vitamin D. But did you know the differences in consumer purchasing habits during such festivities - especially in the beauty retail? Or how recognizing these unique preferences can be a game-changer for your brand? Let's explore how some of these cultural insights can lead to truly 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 shopping 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, drive 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 and 𝐠𝐥𝐨𝐛𝐚𝐥 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. #culturalinsights #retailstrategy #brandloyalty #digitalinsights

The holiday season is full of celebrations, so what better time to celebrate your fans? Now, this isn’t exactly a novel idea, as fans get bombarded with promotions and discounts from brands all the time this time of year—but most of those require fans to spend their own money. Not exactly a celebration, is it? Instead, we can help your brand surprise and delight its fans with seasonal promotions that will really stand out. That means you can easily gift food, beverages, and merch. Better yet, we’ll handle it all, from social interaction to digital engagement, live experiences, and fulfillment in as little as an hour. What will you do for your fans this holiday season? #BrandLoyalty #SurpriseAndDelight #Engagement

Independent retailers: here’s an interesting insight from our recent national research poll! The trend towards independent retailers and specialty stores is gaining momentum! Particularly among Millennial and Gen Z consumers who are increasingly prioritising unique, authentic shopping experiences that align with their values and lifestyles. If you're an independent retailer looking for the latest healthy products, you can't miss Naturally Good. Read the full article here: https://lnkd.in/gcjk8fX4 #NG24 #naturallygood