Staples Stores’ Post

This is an interesting article presenting the multiple up-sides of taking responsibility for a product's end-of-life. More brands are implementing take-back programs that not only to comply with emerging EPR legislation, make recycling easier and move us closer to a circular economy, but also improve customer engagement and brand loyalty. There is still much work to be done to design out waste at it's source and improve the recycling systems for these recovered products, but initiatives like this one by Staples are important pieces in solving the larger puzzle. #buildingacirculareconomy #circulareconomy #sustainablebusiness #recycling #wastereduction https://lnkd.in/gdEan5WX

We’re so proud of the SuperCircle featured in Inc. Magazine’s April issue, with an insider’s look at the sustainable future they're building. In 2018, we invested in co-founders Chloe Marie Songer and Stuart Ahlum as they embarked on a mission to create a more circular, sustainable future — starting with the founding of Thousand Fell, and now SuperCircle, a fully-scalable logistics platform powering some of the world’s leading textile brands. SuperCircle's digital twin technology gives their brand partners the assurance that the garments being sent for responsible disposal are actually being responsibly disposed of. "You have the pure transparency about where the garments are actually going and the impact that system has on sustainability," says Nisha Dua. Having an understanding of how a garment can be disposed of--whether it's recycled or downcycled--can give a brand valuable insight into how it can better design its products for recyclability. Read the full article here: https://lnkd.in/e5PsXbbZ

🗣️ How a Supply Chain Startup Is Making Recycling in the Apparel Industry Scalable We’re grateful to be featured in Inc. Magazine’s April issue, with an insider’s look at our past, our present, and the sustainable future we’re building at SuperCircle. Thank you Rebecca Deczynski 🙏 In 2018, Our co-founders Chloe Marie Songer and Stuart Ahlum embarked on a mission to create a more circular, sustainable future — starting with the founding of Thousand Fell, and now SuperCircle, a fully-scalable logistics platform powering some of the world’s leading textile brands.  In the two years since launch we’ve: 1️⃣ Diverted over 2M textiles from landfills 2️⃣ Grown to work with more than 20 recyclers and more than 30 brand partners 3️⃣ Established critical infrastructure for recycling post-consumer clothing and excess inventory, making circularity commitments a reality (for brands like Reformation and UNIQLO) Full article link in the comments to learn more about our journey and how we’re creating opportunities for brands and consumers to power the circular economy. ♻️👟 #SuperCircle #CircularEconomy #Sustainability #TextileRecycling #INCMagazine

The future of retail is circular. A circular economy, according to the Ellen MacArthur Foundation, requires eliminating waste and pollution, regenerating nature, and keeping products and materials circulating through the economy at their highest and best use. It means reusing, repairing, repurposing and reselling products multiple times and recycling them into their component parts when they are no longer useful. It means redesigning products to be more durable and made from recycled and other environmentally preferable materials that are easily recycled or composted when they are no longer useful.

An in-depth look behind our Pre-A Raise covered by The Business of Fashion and Sarah Kent. “SuperCircle's tech and logistics platform plugs into brands' consumer-facing take-back and returns schemes to push inventory that can't be sold to recycling partners. Brands get transparency over where their old clothes end up, avoiding the risk of a scandal if it's discovered they've been destroyed or dumped, as well as new consumer touch points and data. ‘[SuperCircle] is a ‘category maker’,’ said Nisha Dua, co-founder and managing partner at BBG Ventures.” Particularly proud to be covered by Sarah Kent — a leading industry voice on sustainability, impact, and ESG in retail. Discover more at supercircle.world and learn how your brand can be part of a circular future. Interested in joining the team? Reach out to inquiries@supercircle.world #circularity #textilerecycling #textilewaste #circularfashion #recycling #fibertofiber #supercircle #sustainablefashion #venturefunded #venturecapital

Would you be more willing to buy second hand from a known retailer with some kind of guarantee as to the condition of the product? Or to sell your own unused items if you could just take them to a shop? This appears to be working for the tech market, but as yet there are very few players in other retail markets offering this kind of circular economy. #commercialrealestate #retail #sustainability #esg

In continuing with our New Year’s goal to have more sustainable practices, let’s talk thrifting! Thrift shopping champions sustainability by reducing the demand for new production and curbing textile waste. Pre-owned items require no additional resources or energy for manufacturing, alleviating the environmental burden associated with fast fashion. By extending the lifespan of clothing, thrift shopping diminishes the need for constant consumption and lessens the ecological impact of garment disposal. Embracing second-hand goods fosters a circular economy, promoting resource efficiency and mitigating the detrimental effects of overconsumption on our planet. Follow along for Part 3! #stonybrookwater #thrift #thrifting #sustainability #enviromentallyfriendly

One things I’m most proud of since setting up Withnell is the work we have put in behind the scenes to be a responsible slow fashion business. See one of the key differences small businesses and new businesses can make is in the “set up.” You have the ability and time to build things in to your business in this beginning stage. At Withnell we built in sustainable practices from the start. Meaning we can built this into our cost and then later didn’t have to spike prices to cover costs like recyclable packaging, natural materials etc. We have avoided plastic from the start and we are proud to be totally plastic free ♻️ This is just one of the ways we are setting an example. . . . . . #responsiblefashion #responsibledesign #circularfashion #plasticfree

According to Business Insider, during the Christmas season, 30% of what we buy online — half of which is clothing — is returned, and 25% of returned products end up as waste. 🎄🗑️ This shows how the convenience of today's shopping experience comes at a great cost to the environment. What could be the solutions to this problem? 💡🤔 Clothing companies could decrease the generated waste by limiting returns, but ultimately, recycling the clothing that end up in the waste stream is the only long-term viable solution for the industry. For that, innovations like Smart Stitch™️ and Smart Disassembly™️ are necessary to unlock the industrial-scale recycling of textiles today. 👚♻️ Do you agree? Let us know your thoughts below. ⬇️ _ #Resortecs #RecyclingMadeEasy #Recycling #CircularFashion #SustainableFashion #CircularEconomy #SmartStitch #DesignedForDisassembly #CircularInnovation #CircularTechnology  #Textile #TextileIndustry #Christmas #TextileWaste