Stacy Berns’ Post

When launching a new brand in a competitive market, it’s a challenge to stand out and pull consumers away from the brands they’re already familiar with. Jess Cervellon’s advice? Share the story about why you’re launching and the reason behind creating the product. Give potential consumers something to connect with or care about and weave that into the identity of your brand. Pulling on emotions and getting people interested in your journey will pull a lot more weight than launching a general product that made its way onto a shelf in Target. This was just one of the many great takeaways I had from having Jess (former VP of Customer Experience at Feastables, now Strategic Fractional CMO/CXO) on the D2Z podcast! I’ll link the full episode in the comments 👇

Everyone thinks they have a great customer experience and most manufacturers believe that's a differentiator. This week on the Smarter Building Materials Marketing podcast, Zach talks to Todd Miller, President of Isaiah Industries, Inc., about how building materials manufacturers can create a winning customer experience. Here are three key takeaways from this episode that you won't want to miss: 1️⃣ How the customer experience can start with manufacturers 2️⃣ The power of a personalized user experience 3️⃣ How to stand out in a crowded marketplace Listen to the full episode here: https://venveo.co/SBMM228 #SBMMpodcast #BuildingMaterials #BuildingProducts #Manufacturers #CustomerExperience #Personalization #CustomerEngagement

Humanizing Manufacturing: Eddie Saunders Jr. Shares Brand Insights! 🎙️ Tune in to The Manufacturing Come Up podcast as Malachi Greb engages in an enlightening dialogue with Eddie Saunders Jr. 🌟🔍 Explore the strategy of humanizing manufacturing industry products to enhance brand appeal and attract broader attention. Eddie delves into the power of storytelling and personal connection in shaping brand perception. How do you believe humanizing products can elevate a brand's presence in the manufacturing industry? Share your thoughts below! 👇 #TheManufacturingComeUp #HumanizingProducts #brandbuilding #PodcastPerspectives

Had a great time on the Customers Who Click podcast with 👉 Will Laurenson. We could have talked for hours, but for this episode we focused on what I think the most important thing brand's should be doing right now: CUSTOMER RESEARCH Customer Research tends to be under-utilized. However, truly understanding who your customer is, where they spend their time, and how your brand fits in their lives will be biggest driver for long-term success. In the episode we cover: - How customer research informs marketing strategy and product dev - The importance of creating value beyond just your product - The power of segmentation in crafting impactful brand messages. 🎧 Listen now on iTunes, Spotify, or via CWC website - links in comments

Humanizing Manufacturing: Eddie Saunders Jr. Shares Brand Insights! 🎙️ Tune in to The Manufacturing Come Up podcast as Malachi Greb engages in an enlightening dialogue with Eddie Saunders Jr. 🌟🔍 Explore the strategy of humanizing manufacturing industry products to enhance brand appeal and attract broader attention. Eddie delves into the power of storytelling and personal connection in shaping brand perception. How do you believe humanizing products can elevate a brand's presence in the manufacturing industry? Share your thoughts below! 👇 #TheManufacturingComeUp #HumanizingProducts #BrandBuilding #PodcastPerspectives

How you think you should drive CPG trials:   - Create a great product - Design your packaging - Offer tons of freebies   How you actually drive product trials:   - Differentiated product - Strategic marketing - Paid samples   Driving product trials is simple, but not easy.   It starts by answering 2 questions:   1. What makes your product different? 2. What makes your brand better than others?   Learn more about this in my latest podcast.   Listen here – https://lnkd.in/gyU4mJdz   PS. Special thanks to Kevin Smith for being on the show.  

What is Sean Reyes's #1 tip you can do to show value for your product? Comparison ads! He breaks down how Shock Surplus does this on the latest DTC Podcast episode here: https://lnkd.in/g4i6-Q7n #digitalmarketingtips #marketing101 #ecommerce #advertisingstrategy #digitalmarketing #marketingstrategy

The best CPG product-market fit advice you’ll hear today:   (From 2 specialists who’ve engaged with 100+ CPGs)   → Create a product with the customers in mind. As a CPG founder, it’s natural to fall in love with your product idea. But without clear market needs, it’ll be tough to grow. Here are 5 simple steps to consider: 1. Ask your customers 2. Validate your concept 3. Confirm product quality 4. Test your packaging design 5. Validate your marketing message Jordan Buckner and I talked more about this in my latest podcast episode. He’s a former CPG founder and the CEO of Foodbevy and Joyful Co. Listen to our conversation here: https://sptfy.com/PWu5 P.S. Is product-market fit important?

🚀 Unlocking Growth Through Innovation 🌱 In today's competitive landscape, innovation isn't just a buzzword – it's a necessity for staying relevant. A strategic focus on transformation and adaptation can make all the difference in customer retention, profitability, and overall progress. Tune in to this podcast episode as we delve into Henkel's innovation strategy and how it's driving sustainable growth. 🎙️Listen here: http://ms.spr.ly/6046chUw2 #innovation

"You have to be willing to get outside your comfort zone."     In our latest podcast episode, Michael Lyons, CEO of Applied Silver, Inc., takes us through his incredible journey from big names like Henkel and Procter & Gamble to leading a startup revolutionizing laundry care products with silver ion technology. We discuss the transformation of consumer needs and the agile mindset required to succeed in today's CPG landscape. Don't miss out on these invaluable insights—listen to the episode now for your dose of inspiration and expert advice!   Listen on Apple https://lnkd.in/g9zcnG6X or Spotify https://lnkd.in/gak4US6G   #Marketing #Innovation #BrandGrowth