Stacy Berns’ Post

As the Euros kick off and Wimbledon warms up; here's an overview of the UK's top sporting opportunities for sampling your brand!

your tax dollars at work #sportsjournalism #sportsnews #sportsmedia #sportsmanagement #sportsbiz #sports #sportsevents #sportsentertainment #sportsbusiness #sportsindustry  #sportsmarketing #sportsfan #business #sportbusiness #sport #sportmanagement

Today, Iris New York/Atlanta Managing Directors Elizabeth Hall and Simon Yoxall will be on stage at Brand Innovators Formula 1 event in Las Vegas discussing cultural relevance in marketing, including the significant opportunity for brands to take advantage of the ever-increasing interconnection between culture and sport. Culture and sport aren't just connected, they're one and the same… Formula 1 generated $2.57 billion in revenue in 2022, a 27% increase over 2019, and attendance reached 5.7 million last year, a 36% rise from pre-­pandemic levels. We've seen the insane U.S. growth of global sports first hand in our work with Major League Soccer. We’ll be sharing highlights from the event in the coming days and how it’s through #participation that brands harness people-powered energy to travel further faster. #TheParticiptationAgency #BrandInnovators #CulturalRelevance #SportsMarketing #MarketingTrends #CulturalImpact

What do you want audiences to feel when a project is complete? What do you want them to tell others about what you’ve created? That’s what Advent asked the PGA of America during our brainstorming sessions for branding and experiences in their new headquarters in Frisco, Texas. We used a variety of exercises to get at the core of those perceptions, but one of my favorites is one called Headlines. I got the idea from Warren Berger, author of "A More Beautiful Question." In a podcast with IDEO, he said he asks clients to write down the headlines they’d like to see about their work. We asked the team from the PGA to put pen to paper to write their dream headlines about their ribbon-cutting. One of the headlines read: “PGA Solidifies the Sports Capital of the World.” Fast forward several months when the new Home of Golf opened in 2022. The headline in Sports Business Journal was: “A Laboratory for the Game: The PGA of America’s new headquarters in the growing sports mecca of Frisco, Texas, provides a grand vision for golf.” I love this exercise because it encourages our partners to state their vision in a succinct, eye-grabbing way focused upon their audiences. Some headlines are spot on. Some are off the wall. Either way, they gave us ideas to explore and a direction to follow. Check out Advent’s work with the PGA of America. What would your headline be? #expereincecreation #brandexperience #brandstorytelling #facilites #brainstorming

The partnership no one saw coming, but the world needed💋 Charlotte Tilbury Beauty has entered the world of F1! This week, Charlotte Tilbury announced a sponsorship deal with @F1 Academy; a female-only racing series designed to develop and prepare drivers for higher levels of competition. Why is this BIG news? If we look at the world of F1, it's fair to say we'll likely picture a male in in the driver's seat. So it's really no surprise that, traditionally, sponsorships match that audience...until now! CT is the first beauty brand and the first female-founded brand to sponsor an element of F1. With the support, and therefore media coverage, of female sports rising, this is a very clever move by CT. Pair that with the popular 'Drive to Survive' on Netflix and you can see why this partnership, which may seem against the grain at first glance, makes perfect sense. This powerful partnership will be speeding into view on the track with the 'Charlotte Tilbury operated by Rodin Motorsport' car; which no doubt will become known as the Hot Lips car with the brand's famous icon taking centre stage. CT's trademark 'make up your destiny' couldn't be a better match for this change-making partnership. I know, along with many others, I'll be rooting for Lola Lovinfosse as she looks to continue her progression. This beautiful exhibition of marketing has single-handily made me: A) Interested in F1 and the women within the sport - hello new fans. B) Order yet another bottle of their Flawless Filter IYKYK - brand loyalty strengthened. Hats off to CT and the F1 Team for this one. They're quite literally changing the game and I am here for it. 😍 #MarketingManager #MarketingStrategy #Partnership

🏆 Sports Industry Insights Have you ever heard about runDisney? runDisney is the The Walt Disney Company "department" responsible for organizing sporting events, especially racing events that take place throughout the year in parks around the world. There are several magical and themed races throughout the year that are an absolute hit with the public. Runners from all over the world participate in these events and take the opportunity to give their families a period of rest and fun. As I said before, I worked at one of these events and it was really impressive! The organization and attention to detail to transform a simple sporting event into an unbelievable and indescribable experience. What caught my attention about runDisney is that, in addition to the organization, there are training programs on the website at different levels and specific to the events, put together by coach and former Olympic athlete Jeff Galoway. It is fantastic! What's more, you can organize your entire stay and schedule through the website, through plan your trip. For those who like and study the sports industry, it is a really cool example to learn about and follow, as well as excellent benchmarking. Do you want to know more about it? Link ⬇: https://www.rundisney.com/ #rundisney #disney #sportsmarketing #eventmanagement #sportsindustry

Another strategic acquisition for Destination Sport and one that will only strengthen our position within the rugby sector.

another owner who wants to feed at the public trough #sportsjournalism #sportsnews #sportsmedia #sportsmanagement #sportsbiz #sports #sportsevents #sportsentertainment #sportsbusiness #sportsindustry  #sportsmarketing #sportsfan #business #sportbusiness #sport #sportmanagement

Hear the strategies driving continued growth for one of the world's fastest growing sports. The CEO and co-founder of Pacific Pickleball, Adam Thompson, joins the 2024 Summit to share his strategic insights on the sport-business efforts that matter most. Learn alongside the nation's most select industry executives and form those connections that make a difference. Register your ticket and view speaker preview below: https://lnkd.in/ftSN5Ww #sportsbusiness #performancemanagement #sportsanalytics

🎯 𝙃𝙚 𝙞𝙨 𝙨𝙤 𝙮𝙤𝙪𝙣𝙜 𝙩𝙝𝙖𝙩 𝙞𝙩 𝙙𝙤𝙚𝙨 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙖𝙡𝙢𝙤𝙨𝙩 𝙞𝙢𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 𝙩𝙤 𝙥𝙧𝙚𝙙𝙞𝙘𝙩 𝙟𝙪𝙨𝙩 𝙝𝙤𝙬 𝙡𝙤𝙣𝙜 𝙖𝙣𝙙 𝙡𝙪𝙘𝙧𝙖𝙩𝙞𝙫𝙚 𝙝𝙞𝙨 𝙘𝙖𝙧𝙚𝙚𝙧 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚. 🎯 But I did anyway... Bearing in mind he beat a 56-year-old in this year's tournament, just imagine if Luke Littler is still competing with the best when he is that age. 🤯 What a brilliant couple of weeks for #darts. It is every year but Littler's success has well and truly crossed-over. #sportsmarketing | #sportsbusiness | #athletebranding