StackAdapt’s Post

We all know about inbound and outbound, but have you heard of FAILBOUND? Because that’s where you might be headed if you don’t read Jared Fuller’s new spicy book on partnerships: “NEARBOUND and the Rise of the Who Economy.” To celebrate the book launching TODAY, we’re giving away 15 signed copies of Jared’s book filled with his secret sauce on all things nearbound! You’ll also get a bottle of our not-so-secret hot sauce! Enter to win by tagging someone you’ve partnered with in the past. This can be someone who: 🌶️ Connected you with a customer 🌶️ Referred a customer directly 🌶️ Influenced a customer (through case studies, reviews, social posts, or word of mouth) You AND every person you tag will be entered to win the book. (Although it sounds like they might be great at nearbound already.) We’ll be announcing the winners this Friday, so the deadline to enter is nearbound! 😉

Stop burning through money on bad leads! Get exclusive, high-quality moving leads tailored to your company with MoveSync. Our leads know they are talking to you and belong only to you. Say goodbye to recycled, low-quality leads and hello to better conversion rates and higher ROI. Visit MoveSyncLeads.com to learn more! #MoveSync #LeadGeneration #ExclusiveLeads #MovingCompany #BusinessGrowth #QualityLeads #StopWastingMoney

IT Providers 👉 If you sold pizzas, if you sold shoes, if you sold a SaaS product you could add to cart and checkout, then maybe - MAYBE a cold email alone might make sense. 🤔 But as a small business providing partnership-driven managed services in an ocean of competitors and confusion, you are adding to the echo chamber of valueless nonesense that goes unread at best. 😕 So how can we build this idea of referrals at scale? Ask me about joining the ChannelFalcon Alpha. 💡 Let's figure out the real power behind strategic partnership together. 🤝 Here's my calendar link - grab 30 minutes with me today: https://lnkd.in/eeRKPhkV

Come for the warm intros and stay for the community. Klondike for Founders launched last Wednesday. It's built for early-stage b2b founders who are responsible for customer development and sales. The value prop is straightforward. When you join Klondike for Founders, you get: - 5 warm intros each month (60 a year) to folks in your market -> this helps you grow your market network - access to a slack community of similar staged peers -> this helps you grow your support network My announcement post last week got 60K impressions (30x what I usually get on LinkedIn). I've had over 130 founders ask for more information. The founders I've gotten on a call with like the 5 intros but they love the prospect of a community to learn with and from. Feels like we're onto something here. Comment klondike 👇 on this post if you’re a founder interested in learning about the community and I’ll DM you.

We heard the phrase phrase "Co-sell" over and over at #catalyst23 last week. And it got us thinking 🤔. Your marketplace generates leads. Leads for you. Leads for your partners. As of right now, you each take your leads, go your separate ways, and work to close them. It's a great system, as marketplace-sourced leads are strong. What about a future where you can sell together? Back each other up in the sales process. Show prospects that not only are your tools better together, working with both teams is too. We're excited to announce that we're partnering with PingPilot to make this future a reality. Called Conversational B2B Marketplace-as-a-Service, we're working on ways to bring you and your partners together to make co-sell a valuable reality. Thanks to Tom Koby for working closely with us on this vision! Follow along and stay tuned to hear what's coming down the line. #partnership #partnerships #cosell #bettertogether #ecosystemledgrowth

The easiest way to master personalization is with a master of personalization! So grateful for CloseFactor’s Ben Cheung for stopping by to share how you can overcome the “analysis paralysis” that comes with trying to implement personalization. #b2bmarketing #personalization

Your network is your net worth 🚀 This adage sits at the heart of B2B Ecosystems ♻️ In the Cold Start Problem, Andrew Chen, explains the power and practice of network effects. Key takeaways, through the lens of partnerships and B2B ecosystems 💥 Starting is hard. Action ➡ Start today. A B2B ecosystem, marketplace or platform can typically take several months/years to establish, so don't delay planting the seeds. 💥 Start small. Action ➡ Build a tightly aligned base of partners, that sustains and develops the core of your ecosystem 💥 Be prepared for challenges Action ➡ Get clarity on your goals, including how to measure success. You will encounter bumps and turns on the road. Knowing your intended destination will help you stay the course. 💥 Build a moat Action ➡ Develop a mindset of creating a sustainable, competitive value in your ecosystem. This will help form a moat, making it difficult for others to copy. #GoToNetwork #ecosystembuilding #b2bcommunity

Fractional CMO was so 2023 🎉 Ringing in 2024 with a game-changer idea: Co-CMOs! Because two marketing chiefs are better than one, especially in those endless strategy meetings. 🤓 Get ready for twice the email chains, double the coffee consumption, and local strategies so focused, they might just need their own zip code. 📍 Here's to navigating the corporate jungle gym with style (and maybe a little bit of grace). #SeeingDouble #MarketingMayhem #CheersToNewBeginnings #2024 #cmo #b2bmarketing #whatcouldgowrong?

Reasons to come to eVendlab #2 Have you noticed how sales grow quickly when you open a new online sales channel, but then they slow down and reach a plateau? Getting quick wins is easy, but how do you keep a sales channel growing? What do the best people do? What are the trade secrets that no one talks about? Find out at eVendLab! (www.evendlab.com) At eVendLab, you will join other senior managers of ecommerce businesses. There are no speeches; instead, you learn from people who have been there and done it and aren’t trying to sell you anything. You, the attendees, decide what to discuss and which sessions to attend.  Get your ticket here: https://lnkd.in/dNS29XRk

I had a bit of a rant about #PLG on Matei C.'s ProdCamp Podcast a few days ago... 👉 Clickbaity statements such as "No one wants to talk to a sales agent" or "If you don't adopt a Product-Led Growth motion your business will die" are almost never true. I personally enjoy talking to sales agents/ onboarding specialists, as long as they are good at their jobs. 👉 For some businesses a PLG-motion is not feasible, or not the right move (right now). Examples are products that have a long time to value/high degree of complexity, or if the team still needs to learn a lot about their target audience (demo calls are great for this!). For some industries, PLG is table stakes (design tools, communication tools), for others, it can be a disrupting factor that cuts through the noise (examples: industry, enterprise). 👉 Whether PLG is right for you depends on a variety of factors, such as your target audience (#1), your market, your competitive landscape, your maturity stage, and your business model/product. As always with 'hypes', PLG went from a) the coolest, most disruptive thing ever b) table stakes, everyone should have it, and is now settling into c) a powerful go-to-market/growth strategy that works for some, but not all. I love me a bit of nuance.