StackAdapt’s Post

As a passionate & frequent traveler, I understand the frustration of receiving irrelevant content. Picture this: I'm about to board a flight from Phoenix to Boston, and I get targeted for a hotel stay in San Diego. This just doesn’t hit the mark. For marketers in the travel industry, understanding and building effective Media Networks is crucial to delivering relevant and engaging content to your audience. 🚀 Explore StackAdapt's latest resource 👇 to learn more about: 1. The fundamentals of Media Networks. 2. Leveraging First-Party Data effectively. 3. Innovative Monetization strategies. 4. The future landscape of Travel Media.

🚨 Expedia Group’s Path to Purchase research has just been released! The report uses digital tracking data and survey data to understand traveler behavior and preferences during their shopping journey. Download the full report to learn more about: 📱 How much travel content is consumed leading up to a purchase 💻 The impact of advertising in the purchase journey 🌏 How open travelers are to destination inspiration Discover actionable insights to help you reach, engage, and convert travelers during their path to purchase. https://bit.ly/43AVwUn

Great advice for travel marketers. I especially appreciate the part about 1st party data and how important spending behavior is to predicting future spending. #directmailmarketing #dataaccuracy

We found that 81% of hoteliers experienced a revenue boost by using first-party data. Are you ready to conquer the cookieless world too? Discover the art of collecting, analyzing, and leveraging first-party data for impactful marketing strategies. 🌟 https://sojern.cc/3urEDQn #CookielessWorld #TravelTech #TravelMarketing

This new article presents two studies of the ranking system of an online travel agency: a descriptive analysis of ranking boosts and a behavioral experiment that compares the effectiveness of price reductions to that of ranking boosts in terms of sales. In combination, the two analyses suggest that ranking boosts on OTAs are more attractive than discounts, and while consumers benefit directly from price reductions, it is unclear how they would benefit from ranking boosts. As such, encouraging companies to pay for ranking boosts rather than discounting prices may be detrimental to consumers. Want to know more? Participate in this conference tomorrow were we will discuss marketing on digital platforms: https://lnkd.in/e6Eba_bC Among the speakers are representatives from Google and Booking.com. https://lnkd.in/e4H8np2G

🔍 Curious about thriving in a world without third-party cookies? The answer is clear—first-party data is one of the most important tools within a combination of different data sets that you can use now and in the future to engage with travelers, create personalized experiences, and drive conversions. https://sojern.cc/3urEDQn #CookielessWorld #TravelTech #TravelMarketing

Spring is in the air—and, according to Criteo's latest insights, so are the world’s travelers. ✈️ With estimated year-on-year growth of 14% in 2023, the travel industry is showing solid recovery, which means big opportunity.  To discover more of Criteo’s latest travel insights—and survey data from over 10,000 global travelers—register for our upcoming webinar, “Navigating the Dynamic Landscape of the Travel Industry in 2024 and Beyond”, taking place on April 30th at 10am ET / 3pm GMT. Reserve your virtual seat now: https://lnkd.in/eSMi-Ssz During the webinar, you’ll learn:  How to build a successful digital advertising strategy across the travel vertical, the factors travelers consider when planning trips—including the impact of rising inflation, the power of delivering personalized offerings,  Expert advice on embracing sustainability and its impact on global traveling decisions  #PerformanceMarketing #CommerceGrowth #TravelIndustry 

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/OgOG30sEQPg #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/B8Jk30sEtgY #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/QLvM30sEomT #digitaladvertising #travelmarketing