Square Enix America’s Post

As an African woman working in the social impact space, I am inspired by all these organisations created by Black leaders who are not afraid to speak about the issues our communities face due to racism and present the specific and needed solutions for them. Anti-Blackness and racism in general affect our lives in countless ways. Organisations, therefore, have a social and moral obligation to change this reality. Silence is not going to work. White saviourism will not work either and never has! What we need is for the actual racially marginalised people to lead in all racial equity work that seeks to benefit us! Some organisations seem to already get this and we applaud them for this! 👏🏾 ✅ May we see more partnerships like these ones! #SocialImpact #DiversityEquityInclusion

Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How: Actress and producer Issa Rae has launched Ensemble, a new company focused on helping Black influencers and creators of color earn equal pay compared to their white counterparts. Research shows Black influencers make 35% less on average despite the influencer marketing industry's rapid growth. Ensemble connects a network of over 50 up-and-coming diverse creators with major brands like Pepsi, Chili's and Popeyes. It works closely to better package and position these talents for high-profile brand partnerships typically out of reach. Led by advertising veterans including Ian Schafer, the company aims to secure budgets from brands' mainstream media spend rather than smaller diversity allocations. Rae's media company is fully funding the venture. For businesses tapping into the booming creator economy, Ensemble offers a pathway to access an undervalued pool of diverse influencers at scale. By elevating representation and equitable pay, it enables brands to reach multicultural audiences more authentically through emerging, culturally resonant voices. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3czY7AQ #InfluencerMarketing #Influencer #Ensemble

Pride Month is an incredible opportunity for brands to show their support towards the LGBTQIA+ community. However, it's important to recognize that true support goes beyond a once-a-year practice. The most effective and genuine marketing campaigns focus on making a difference and building ongoing relationships with LGBTQIA+ influencers and the community. Did you know that 60% of influencers prefer to collaborate with brands that showcase diversity in their models? This highlights the importance of inclusive representation. Here are some ways to authentically include your brand in Pride Month and beyond: 👉 Show Empathy and Compassion in Campaigns: Create campaigns that genuinely empathize with and support the LGBTQIA+ community. 👉 Collaborate with LGBTQIA+ Influencers and Creators Year-Round: Build long-term partnerships with LGBTQIA+ influencers and creators to demonstrate consistent support. 👉 Give Influencers and Creators More Creative Freedom: Allow LGBTQIA+ influencers and creators the freedom to express their unique perspectives and creativity. 👉 Represent and Protect Your Talent: Ensure that your campaigns and company policies protect and uplift LGBTQIA+ talent. I can't wait to see Pride Month campaigns! #PrideMonth #InfluencerMarketing #MarketingStrategy

As covered in publications such as PR Week, they found that there was a 22% pay gap between white and Black influencers. 🫤🧐 We recently held an event with Wavemaker to help Black creatives navigate through the industry to help educate and better equip the community. 🙌🏾 Wavemaker’s Content Partnerships Manager, Roots community lead and Chief Activator at BYPeers London, Obinna Iwuji, were keynote speakers at the sold out event. Are you a Black creative ? Do you feel that you are paid less or face micro aggressions as a Black Influencer? Do you experience online bullying as a results too? Let us know below 👇🏾👇🏾 Wavemaker   #BlackHistoryMonth #panel #BYPNetwork #blackcreatives

THE WOMEN OF THE FAR RIGHT looks at the role of female influences in the normalization of far-right political ideology. Watch this video to learn about more. https://buff.ly/3S5iCPp #Politics #FarRight #RedPill #Conservatives #SocialMedia #Influencers #USPolitics

What's so special about the Stanley tumbler? You see them everywhere! So, how did a 110-year-old company achieve massive success in just the past couple of years? The answer lies in influencer marketing. Retail Dive Editor Caroline Jansen breaks down the company's recent success. https://lnkd.in/eBTqcFpe #influencermarketing #socialcommerce #affiliatemarketing

Worth the read. I was talking with a friend over the weekend trying to understand why this cup has been so popular and all over Holiday deals when Yeti was already filling this space. This article has so many marketing lessons in it, the biggest ones to me were: willingness to pivot, the power of embracing women buyers, and the game changing impact of influencer marketing. https://lnkd.in/ekNQ25x2

Interesting read about the untapped power of potential customers; a quick, bold positioning pivot; and trusting your target audience to do the sell for you…

Why aren't brands enlisting older women as influencers? Surely game recognizes game regardless of age? We've two opinions on the subject. The first is Defiant's Raquel Chicourel's celebration of Dame Maggie Smith's iconic new look for Loewe. She argues that age diversity appeals to people of all ages, and that we need more of it. https://lnkd.in/ed7Rb_8Y And the second sees Exposure's Nicola Davies cite research combating the notion older people can't appeal to Gen Z. The opportunity is clear: it’s time for brands to come-of-age, she argues. https://lnkd.in/emAES8kc Why are brands so fixated on youth? Old doesn't have to mean stale, does it? #Advertising #Research #Inclusion #Influencing #Opinion