Sony’s Post

- Unleashing the Power of IP to Reimagine Experiences - Sony is making significant advances to boost its intellectual property (IP) business, leveraging its diverse range of IP to drive innovation and reach new audiences. At CES 2024, Sony revealed an innovative approach to immersive storytelling, made possible through close collaboration among several teams. We spoke with Johan Hansson and Ryo Yokoyama to explore the potential of content IP, using the CES exhibition as an example. This is part two of a two-part series. https://lnkd.in/gqiYXWu5 1: "Unlocking Potential Through Powerful IP and Technologies" https://lnkd.in/gE_zDRaR #CES #IP #IntellectualProperty #ImmersiveExperiences #LocationBasedEntertainment #Sony

New post! Thinking about how audience members bond with each other within a story-driven immersive experience, and ways to structure those connection-points to create greater impact!

Introducing Nauraa Groundbreaking binaural audio DooH integration that’s redefining immersive experiences for both indoor and outdoor activation. Designed to seamlessly integrate with print, digital, and interactive campaigns, instantly adding immersive audio to the narrative. What Is Nauraa: Nauraa's innovative approach combines the power of binaural audio triggered by device, allowing users to effortlessly tap into an immersive auditory world through a simple tap of their smartphone to the ad. This versatile system unlocks endless possibilities for creative storytelling and multi-sensory experiences, giving brands, advertisers, museums, and artists an unparalleled edge in captivating their target audience. Discover the future of immersive audio with us and let Nauraa revolutionize the way people connect with their surroundings. Seamless Integration: Nauraa enhances audience engagement by delivering rich 3D binaural audio directly to users’ devices and ear pods/headphones, fostering a synesthetic connection between the senses and enriching the overall story, creating a truly binaural immersive experience. Discover the future of immersive audio with Nauraa and revolutionize the way people connect with your ad campaigns. • Nauraa Binaural is a subsidiary of Derooted

Here is a technical dive further inside Sphere in Las Vegas. This article talks about how several different 7thSense systems are used to get the content to all the displays inside and outside the venue. In simple terms, a massive amount of content is stored and streamed from one system which is practically hardwired into the brain of the building. Another system has the job of very efficiently telling all the LEDs and screens what to show and when. A third system is used to generate high resolution content at that epic scale. Putting it even more simply, their software and systems architecture can likely kick the ass of any digital environment or venue on the planet. #creativetechnology #avtech #videocontent #streaming #contentdelivery #venue #immersivetech #software #showcontrol #avclub #render #technology #leddisplays #7thsense

// Unlock the essence of interactive engagement: Imagine an immersive experience where every action seamlessly intertwines, creating a captivating and magical interaction. This innovative approach redefines traditional boundaries, offering instant feedback and deep immersion without the need for motion capture technology. Follow iDottz for more inspiration ideas. Dive into a world where interaction knows no limits! #InteractiveExperience #ImmersiveTechnology #Engagement #InteractiveExperience #Immersive #Journey #Innovation #Technology #Fuse #CaptivatingExperience

LED screens, immersive media art, and AI are transforming the way we experience entertainment. What do you think about this one? These technologies allow creators to push the boundaries of traditional entertainment, offering captivating and interactive experiences. LED screens provide a canvas for larger-than-life displays, allowing for vibrant and high-resolution visuals that can transform any space into a mesmerizing environment. Immersive media art takes storytelling to new heights by enveloping audiences in captivating narratives that blur the lines between reality and imagination. AI plays a crucial role in shaping the future of entertainment by enabling personalized and adaptive experiences. Together, these technologies offer endless possibilities for immersive, interactive, and personalized experiences that transform how we engage with the world around us.

"Unveiling our website's new hero section! Designed with one goal in mind: to captivate and welcome clients into an immersive digital experience. Excited to showcase the essence of our services! #WebDesign #DigitalExperience"

#Tonic3 From captivating virtual tours to engaging presentations, we're redefining innovation with immersive technologies. Imagine transporting your audience to new realms and forging deeper connections. Ready to embark on a journey of discovery? Join us in shaping the future of interactive experiences! 🚀 #ImmersiveExperiences #DigitalInnovation #VirtualReality #TechTransformation

Using cutting-edge technology to transform visions into reality. At Immersive Media, we leverage the latest in digital tools and techniques to create stunning 3D anamorphic art. This innovative approach involves meticulous planning and advanced software to craft visuals that leap off the screen, engaging audiences like never before. Want to see what this translates to? View our portfolio here >>> 🔗 https://lnkd.in/dVdcu6fP #AnamorphicArt #DigitalInnovation #3DDesign #CreativeTechnology"

We are taking a leap towards making spatial content creation systems more immersive with futuristic visualization and intuitive interaction. Indeed a step towards bringing #industrialmetaverse closer to us. https://lnkd.in/dC3iZC87