Shipt’s Post

📣 When it comes to measuring #RetailMedia success, ROAS is only just the beginning. In our latest report, we help brands broaden their measurement approach and understand the full value of their investments: https://bit.ly/3UZ5k9v What’s inside? 🔹Campaigns are incremental without a doubt. 🔹Retail media consistently converts new to brand shoppers. 🔹More spotlight leads to more market share. 🔹Online advertising directly influences the world of offline. 🔹The longer you spend, the more you save. 🔹An increase in impressions is linked to greater sales growth.

Whatever your tech allegiances are, this research report from Criteo does a solid job of articulating the value of #retailmedia across many dimensions. These are a few of the callouts that particularly caught my interest: ➡ 85% of brands around the world that advertise with retail media are somewhat or extremely satisfied with their share of shelf results. ➡ In incrementality tests, US brands that ran sponsored product ads saw a remarkable +428% incremental return on investment. ➡ Focusing solely on ROAS and sales provides a narrow view of campaign success. ➡ Retail media plays a pivotal role in (driving) brand awareness. ➡ Within the shopper journey, online and offline touchpoints don’t operate in silos. ➡ Retail media (is) another way to enhance the customer experience—weaving moments of inspiration, ease, and savings throughout their shopping journey.

Interesting read for brands. 8 in 10 brands and agencies say that retail media spend is somewhat or much more effective when it comes to sales impact compared to other channels.  #ecommercemarketing

Looking beyond ROAS... Criteo analyzed over 44,000 #retailmedia campaigns & surveyed over 1,000 brand & agency leaders to help answer brands’ most pressing questions. Have a look at our latest report and understand the full value of your investments.

🚨 New Research 🚨 Criteo analyzed over 44,000 #retailmedia campaigns & surveyed over 1,000 brand & agency leaders to help answer brands’ most pressing questions. https://bit.ly/3UZ5k9v ✅ Am I growing market share? ✅ Is retail media truly incremental? ✅ Am I acquiring high-value new customers online and offline?

#RetailMedia drives so much more than conversions: https://bit.ly/3WR9Zfi Advertisers, how far beyond ROAS do you look when evaluating your retail media campaigns? Retailers, are you aware of the full benefits of your site's retail media campaigns? Guess what? It's probably more than what you're currently considering. In our latest webinar, "The ROAS Trap: Why your retail media campaigns are delivering more than you think," we analyzed data from 44,000+ retail media campaigns and survey results from brand leaders around the world to shine a light on all of the tangible (and intangible) benefits of retail media. Jennifer Lupinacci and Arash Noori will take you through how retail media campaigns: • Drive incrementality. • Consistently convert new to brand shoppers. • Increase visibility for more market share. • Impact offline sales through online advertising. Register now on the link above!

#TrendAlert - Retail Media: The New Ad King Just attended a fascinating digital marketing seminar by Jennifer Branco, and wow, retail media is having a moment! Here's the deal: Retailers with massive budgets and mountains of shopper data, retailers are becoming advertising powerhouses. Now, they're using it to deliver laser-focused ads, reaching red-hot consumers right at their peak buying moments. Who knew brick-and-mortar stores would become digital ad giants? #retailmedia #digitalmarketing #marketingtrends #retailmarketing #futureofretail #marketingtrends2024 Sources: 1. https://lnkd.in/gjSmr-bM

In a world where p̶u̶b̶l̶i̶s̶h̶e̶r̶s̶ retailers sell their digital space to brand advertisers, it's crucial to make an impact from the get-go. Apply the 4-step framework from us to your #RetailMedia efforts. (a.k.a. steal our secret formula for auditing a business for retail media potential) #retailmedianetworks #commercemedia #retailmarketing #retailrevolution

Retail media is the fastest growing advertising channel, but it’s full-funnel value is often overlooked. In reality, there’s way more to #retailmedia than ROAS.   Our new report, “The ROAS Trap” examines the full range of metrics and KPIs beyond conversions that marketers can use to understand just how much their spend is paying off throughout the funnel: https://bit.ly/4bmzs4w   This guide will help you redefine retail media success with data from over 44k retail media campaigns and survey results from brand leaders around the world.

The digital advertising landscape for consumer packaged goods (CPG) has seen a significant uptick, with spending due to post its strongest rise in three years in 2024 as companies adjust to changing consumer behaviors. https://lnkd.in/gKYbrzEJ