Shashi Nanjundaiah’s Post

This year's edition includes findings on AI in journalism, trust in news, social media, news influencers and paying for news online

Enlightening report as always from Reuters Institute for the Study of Journalism. It shows we now have almost four in ten people (39% across 47 countries) saying they sometimes or often actively avoid the news. Compared with 29% in 2017. Frankly I don't blame people for switching off. It's integral to our work in Social Impact communications to follow global news, but I certainly have to take breaks from what can be a relentless onslaught of misery. I caught report author Nic Newman on Radio 4 this morning talking about the issue by using different frames for news, including more stories on solutions and progress. It's a debate as old as news itself, but it always seems like common sense to me - why wouldn't people want to be occasionally inspired by an extraordinary story of human agency and heroism, especially in the face of a seemingly intractable tragedy? It doesn't have to be about a 'good news' agenda, or 'and finally' stories about rescued cats - it can be part of a more textured approach to complex crises playing out in the world today. Always interested to hear others' reflections on which news organisations are doing this well and where strong stories about heroes and helpers have managed to cut through? #DNR24

Check out the new Digital News Report 2024

The Reuters Institute for the Study of Journalism is a must-read for anyone working in strategic communications who wants to understand how the media landscape is evolving internationally and how people are consuming news. Their Digital News Report 2024 (#DNR24) highlights some key issues that communicators need to be mindful of, namely: 💡 While digital and social channels have disrupted how people consume news, outside Europe and the United States, there has been a significant decline in the use of Facebook for news and a growing reliance on a range of alternatives, including private messaging apps and video networks. 💡 Shortform video platforms like TikTok keep growing and, for the first time, has overtaken Twitter, now rebranded X 💡 Video is becoming the main content format for young people, especially on online platforms rather than publisher websites 💡 Worries about how to distinguish between trustworthy and untrustworthy content in online platforms is highest for TikTok and X when compared with other online networks  💡 Audiences worldwide are suspect of the use of AI in news reporting, especially 'hard' news reporting. However, there is a value seen in the behind-the-scenes use of AI for tasks such as transcription and translation. Think about supporting rather than replacing journalism. Communicators work in an environment where trust in the news is limited, and people are influenced by stories they consume in private groups. Building and managing reputations is becoming more difficult by the day, and to a certain extent, what we are seeing is a divide between not so much the paywall and non-paywall environment but the private community and public world. The news and media channels play an important role in how debates happen and trust is built and challenged. Thanks to Nic Newman, Rasmus Kleis Nielsen, and everyone who updated this annual report with data from around the world, including the UK, US, Spain, Malaysia, Singapore, and Nigeria. #reputationmanagement #news #journalism #communications https://lnkd.in/eU9RJKxB

"Our data show how this shift is strongly influenced by habits of the youngest generations, who have grown up with social media and nowadays often pay more attention to influencers than to journalists, even when it comes to news" 📱 Explore our Digital News Report 2023 https://lnkd.in/dzb8dWm4

"The report looks at the growing importance of platforms in news consumption and production, including more visual and video-led social media such as TikTok, Instagram and YouTube. It explores audience attitudes towards the use of AI in news, the role of creators and news influencers, how much people pay for news and more." https://lnkd.in/eBNA6eVX

What is the impact of the influencer culture in media production? The influencer culture has had a significant impact on media production in several ways: Tanzania Executives Content Creation and Distribution: Influencers have disrupted traditional media by creating and distributing content independently through social media platforms. They often have large and dedicated followings, allowing them to reach niche audiences that may not be easily accessible through traditional media channels. #security #gta #media #mediaproduction

Worried your social content isn’t cool enough for a younger audience? “Finfluencers” to the rescue! 🦸 Many Gen Z social media users follow and listen to influencers—and finance orgs that successfully partner with them are seeing the returns. Get more insights on the advantages of working with influencers in our Social Trends 2024 in Financial Services report 👀 https://ow.ly/4uQq50Qrqbc

Worried your social content isn’t cool enough for a younger audience? “Finfluencers” to the rescue! 🦸 Many Gen Z social media users follow and listen to influencers—and finance orgs that successfully partner with them are seeing the returns. Get more insights on the advantages of working with influencers in our Social Trends 2024 in Financial Services report 👀 https://ow.ly/uizG50Qt83y